Reserhub presented its evolution as a brand and launched new technological solutions at NEXT 2025.

On March 26, 2025, the second edition of NEXT took place, the event where we share the innovations our talented team is working on to evolve a vital sector for global ground mobility.

This 2025 edition is special because, in addition to being our first hybrid edition where we announced our product innovations, we took an important step in our evolution as a brand. After establishing ourselves as the key technological partner for the bus sector in Latin America, with a presence in Mexico, Brazil, Colombia, Peru, Chile, and Argentina, and supporting leading companies in their digital transformation, we are ready to take a new leap that will elevate direct sales by offering more personalized and connected experiences for every traveler.

In this new phase, Reservamos SaaS evolves into Reserhub, the innovation and technology hub connecting, optimizing, and enhancing the digital experience in ground transportation companies’ direct sales channels.

At Reserhub, our purpose is to redefine the online purchasing experience for ground transportation. We achieve this by empowering the sector with innovative technology that optimizes sales, creating authentic and lasting connections with travelers. We believe in a future where every online transaction is a unique experience. We are here to support our partners by offering technological solutions that optimize their operations and drive sustainable growth in the sector. – María Fernanda Brito, Head of Marketing at Reserhub.

As an innovation hub, Reserhub is much more than a technology provider; we are a connection center that brings together technology, data, and innovation to facilitate digital evolution.

Our three fundamental pillars—innovation, partnerships, and evolution—guide every step we take. Through advanced technological solutions, data intelligence, and a close approach, we support our partners at every step, driving success and growth.

The ‘R’ in our logo represents the leadership and vision that drive us to connect, evolve, and grow alongside our partners, carrying out a digital evolution that positively impacts the sector’s future.

There is much to build. Much to learn. And much to improve. But I believe Reserhub is on the right path. Today, ground transportation is ready for a historic transformation. And we, together—each in our roles—have the opportunity to lead that change. – Sebastián Gómez, Director of Reserhub.

Reserhub Ecosystem Launch

During NEXT, we also introduced the Reserhub ecosystem, which integrates technology and data intelligence to revolutionize direct sales channels.

Adrián Cuadros, Head of Product at Reserhub, presented our three main solutions: 1) Reserhub Data, the data management and activation platform that allows storing, unifying, analyzing, and activating user interactions to enhance their strategic use; 2) Reserhub Commerce, the AI-powered e-commerce platform tailored to direct online sales channels; 3) Reserhub Revenue, the Revenue Management System that strengthens business performance and optimizes income.

Reserhub Data

At Reserhub, we have developed a data management and activation platform that extracts, transforms, and processes information to make intelligent decisions. Every user interaction across different sales channels becomes an opportunity to offer unique and personalized experiences, optimizing the purchase flow to be as simple and efficient as possible.

Reserhub Data is one of our main bets to achieve hyper-personalization in the digital purchasing process for users within their direct online sales channels. – Oscar Jiménez, Product Manager at Reserhub.

Our solution consolidates 99% of user interactions, even when using ad blockers. This ensures a complete and accurate view of their behavior, eliminating blind spots in decision-making.

Omnichannel profiles to better understand each user

Our advanced technology identifies and organizes users into a unique profile, capturing their preferences, interactions, and key events across all touchpoints. This opens the door to truly personalized experiences.

Reserhub Data analyzes and organizes information to help operational teams create concrete and effective strategies:

– Personalized recommendations that increase conversion.

– Operational optimization to adjust prices and availability in real-time.

– Campaign automation, segmenting users based on their behaviors.

With Reserhub Data, companies can collect information and turn it into competitive advantages for their business. By personalizing, automating, and optimizing, every decision is based on real insights, driving efficiency and profitability.

Reserhub Commerce

We envision a future where e-commerce not only facilitates purchasing but also anticipates it. We believe the key is data. Every interaction with e-commerce generates valuable information, and at Reserhub, we transform it into opportunities to continue evolving our technology and boost the digital growth of our partners.

Reserhub Commerce allows users to personalize their shopping experience with features like seat comparison without switching tabs, adding frequent passengers with a single click, and quickly converting one-way tickets into round trips. Additionally, it incorporates incentives such as travel insurance and promotions to optimize companies’ average ticket revenue.

Through its machine-learning system, Reserhub Commerce continuously improves travel recommendations, adjusting to each user’s preferences. This ensures increasingly precise and relevant results, enhancing user satisfaction and loyalty.

At Reserhub Commerce, we simplify the purchasing process, increase traveler satisfaction, and help businesses grow. Our continuous evolution and commitment to innovation guarantee a faster, smarter, and more personalized purchasing experience driven by data analysis. – Oscar Jiménez, Product Manager at Reserhub.

With Reserhub Commerce, bus companies can offer a modern, efficient, and highly personalized purchasing experience. By streamlining the buying process and increasing user satisfaction, this technological solution becomes a strategic ally for business growth and traveler loyalty.

Reserhub Revenue

Reserhub Revenue helps companies anticipate market fluctuations by analyzing their performance and that of their competitors. Its continuous learning capability facilitates the implementation of precise pricing strategies, ensuring a competitive advantage on every route and season.

Reserhub Revenue provides accurate and agile answers to the questions companies have about their markets through advanced technology and machine learning. – Camilla Brugali, Product Manager at Reserhub.

This system consists of intelligent modules that go beyond market monitoring and analysis. By leveraging machine learning, Reserhub Revenue detects demand patterns, identifies supply variations, and generates proactive alerts, allowing strategic adjustments in real time. Additionally, its predictive pricing engine recommends optimal rates based on historical data, market trends, and competitive factors, ensuring more effective decisions.

Revenue Management goes beyond adjusting prices; its true value lies in diversifying the offer and generating more opportunities for more clients to access our product or service. – Camilla Brugali, Product Manager at Reserhub.

Price suggestion module: agile and strategic adjustment

The Price Suggestion module allows companies to adapt their rates quickly and strategically based on demand and market conditions. With this tool, pricing decisions became more efficient and aligned with passenger expectations.

Powered by artificial intelligence and machine learning, Reserhub Revenue analyzes real-time data to deliver dynamic fares. In this way, each passenger receives the most appropriate price for their journey, optimizing both occupancy and revenue for the company.

Real-time market alerts

The system issues instant alerts on market and competitor movements, enabling timely strategic adjustments. This responsiveness ensures that companies react accurately to changes in demand or in the pricing strategy of other operators.

Through a combination of automation, machine learning, and data-driven strategies, Reserhub Revenue optimizes near-term profitability and drives sustained growth for bus companies.

During NEXT 2025, Reserhub Revenue’s ability to transform revenue management in the industry was showcased. With innovative tools and an artificial intelligence-based approach, this solution represented a new standard in price optimization and revenue maximization.

Interurbano

For the first time, we introduce Interurbano, the new tool designed to enhance the experience of travelers on high-frequency, short-notice routes. Integrated into our e-commerce ecosystem, this solution leverages mobile technology to offer faster and more secure processes.

With Interurbano, users can:

• Perform quick searches by location or departure point.
• Purchase tickets in less than a minute from anywhere.
• Access a secure and hassle-free login.
• Enjoy digital tickets available even without an internet connection.
• Set their favorite origin for faster searches.
• Easily repurchase tickets through their purchase history.

It is a mobile-first e-commerce solution designed to digitize and streamline ticket purchases for interurban travel, offering a fast and personalized experience.– Ángel Huerta, Product Manager at Reserhub.

The implementation of Interurbano not only improves the passenger experience but also has a positive impact on transport companies’ operations:

• Increase in digital sales, thanks to a faster and more accessible purchasing process.
• Reduction in operational costs by decreasing the need for physical ticket booths and manual processes.
• Greater user loyalty by providing a smooth and convenient experience.

With this new development, high-frequency interurban travel is transformed into a fast and personalized experience. This solution makes ticket purchasing easier and drives the sector’s digitalization, optimizing revenue and customer relationships.

This solution for high-frequency, short-notice travel aims to digitize the intercity travel sector, which requires a different purchasing flow than city-to-city travelers.

All the work of the product team is designed so that Reserhub Data, Commerce, and Revenue are powerful tools on their own but are even better when working together.

A core principle in how we design technology at Reserhub is constant communication with our customers. We call this principle Better Together. By working closely with our customers, we amplify results. We want to apply this same principle to our tools. Each one, in connection and communication with the other, enhances its impact. Likewise, the Reserhub ecosystem is Better Together.-Adrián Cuadros, Head of Product at Reserhub.

At the 2025 edition of NEXT | Where Everything Comes Together, we explored how technology can drive the evolution of businesses, creating new opportunities to grow, innovate, and connect with more travelers.