We tell you who we are and what our value proposition is as a technology ecosystem that aims to be an ally for bus companies, ensuring their digital success.
Reserhub is a technology ecosystem that is revolutionizing sales channels. We cover everything from optimizing online sales channels to comprehensive revenue and operations management, facilitating a complete and adequate digital evolution.
We provide customizable technology platforms that increase revenue, streamline operations, and deliver real-time insights, allowing bus companies to stand out in their digital sales channels and enhance operational efficiency.
2. Is the company Mexican?
We are a Mexican company founded in 2014 by Sebastián Gómez, Andrés Sucre, and Adrián Cuadros, who set out to transform the way tickets are sold online and adapt various industries to users’ new needs. But they haven’t done it alone— they are supported by a Board of Advisors, experts in sectors such as tourism, technology, and business.
3. Who are the founders?
Sebastián Gómez
Originally from Colombia, Sebastián Gómez is the co-founder and Director of Reserhub. He began his career in New York as a Strategy Consultant at Accenture and later as an early team member at Linio Mexico. Together with his co-founder, Andrés Sucre, he completed an MBA at the Massachusetts Institute of Technology (MIT Sloan School of Management). His vision has led him to spearhead Reserhub’s expansion efforts into Latin America.
Andrés Sucre
Originally from Caracas, Venezuela, Andrés Sucre is the co-founder and CEO of Reserhub. Andrés holds an MBA from the Massachusetts Institute of Technology (MIT Sloan School of Management). Since the founding of Reserhub, his mission has been to strengthen the digitalization of the bus sector, ensuring that ticket sales happen online. In addition to his career as an entrepreneur and business leader, Andrés has extensive experience in finance. In 2011, he worked at Deutsche Bank and currently serves as an Independent Advisor at HSBC.
Originally from Cochabamba, Bolivia, Adrián Cuadros is the co-founder and Chief Product Officer of Reserhub. Adrián leads innovation and technology development initiatives at Reserhub. He also has extensive experience in creating web and mobile products, building software teams, and managing projects.
Meet our leadership team in areas such as Sales, Expansion, Finance, Technology, Product, Marketing, Customer Success, and People [here].
4. Where are your offices located?
Our offices are in Mexico, but our team is globally distributed. We have more than 100 members located in cities such as Mexico City, Monterrey, and Mérida, as well as in other countries such as Colombia, Brazil, Paraguay, and Spain, among others. We believe that talent has no borders, and we are always looking for the best collaborators to continue driving the digital evolution of our partner companies.
5.What problem do you solve?
At Reserhub, we address the challenge of digital evolution in the online ticket sales industry by providing advanced technology that drives growth and innovation. Our mission is to empower companies by combining technology and data intelligence, giving them full control over their sales channels. We enhance their digital evolution, boost operational efficiency, and create unique customer experiences.
We stand out by leveraging advanced data analysis, user-centered design, and agile development to offer dynamic and versatile solutions designed to maximize revenue, optimize operations, and provide real-time insights.
Through our technology ecosystem, we aim to revolutionize the transportation industry and help our partners achieve exponential growth and operational efficiency like never before.
6. Where do you operate?
We primarily focus on the passenger ground transportation sector. In this industry, we collaborate with leading companies in Mexico, Colombia, Peru, Chile, Brazil, and Argentina, which have implemented our technology to enhance their operations.
7. How are you different from an OTA?
In the passenger ground transportation sector, we differentiate ourselves from an OTA or marketplace by acting as a technology ally. Through our solutions, we help companies maintain full control of their business by optimizing their own digital sales channels and revenue and operations management. This way, companies retain ownership of their data and processes, ensuring greater autonomy and customization in their digital strategy.
8. What is Reserhub’s value proposition?
At Reserhub, we offer specialized solutions that address the innovation and market needs of companies in an agile and efficient manner. Our technology ecosystem stands out for its high degree of specialization, with tools, software, and human talent that precisely tackle and resolve digital challenges.
Our technology roadmap is aligned with the latest market innovations and trends, allowing us to anticipate the needs of our partner companies and continuously provide solutions that drive digital evolution. Additionally, our competitive pricing model not only helps reduce costs for companies but also ensures high levels of customization and innovation, all under expert and specialized guidance.
Our objectives are:
- Increase the revenue and digital sales of our partners through their direct channels.
- Reduce sales and operational costs.
- Simplify internal operational processes.
- Offer a superior shopping experience for users.
We are committed to ensuring our partners’ control and digital success by providing a differentiated, high-quality service that guarantees higher profits and continuous growth.
9. What is your business model?
Our business model focuses on boosting sales through bus companies’ direct channels while maintaining a pricing approach that ensures constant innovation. By upholding high innovation standards, we not only secure the growth and profitability of our partners but also encourage the continuous development of our own solutions. This approach allows Reserhub to offer advanced tools and functionalities that drive the success and expansion of our partners, creating a cycle of mutual growth.
Regarding revenue management for bus ticket sales, strengthening a company’s own online sales channels means that revenue goes directly into the brand’s accounts. This allows companies to have daily sales settlements, enabling them to align their financial strategy with their cash flow while also increasing profit margins.
10. Who are Reserhub’s clients?
In the passenger ground transportation sector, we collaborate with leading companies throughout Latin America.
Passenger Ground Transportation Sector
MEXICO
Grupo Flecha Amarilla is a Mexican company, founded in 1932, that specializes in offering mobility solutions throughout the central and western regions of the country. It has a presence in 14 Mexican states and operates in various sectors. Its brands include Primera Plus, Coordinados, and Unebus, as well as suburban, urban, special transportation, tourism, parcel, courier, and food services. The Mexican ground transportation company Roll&Bits, part of Grupo Flecha Amarilla, stands out for its 100% digital business model, operating without terminals and with boarding points in strategic locations in the cities. Roll&Bits offers special trips to mass events and tourist destinations in the central and western regions of the country.
Grupo IAMSA is the holding company of passenger transportation companies such as ETN – Turistar Lujo, Costa Line and Amealcenses. In addition, IAMSA has made administrative synergies with Grupo GHO, owner of the Autovías, La Línea, Pegasso, and Sur de Jalisco brands, strengthening its presence in the sector. Grupo IAMSA’s units cover overland routes in the Central, Western, Northern, Northeastern, and most of the Pacific and Southern regions of Mexico. Mexican low-cost airline Viva is also part of IAMSA’s portfolio. Founded in 2006, Viva offers affordable fares and a wide network of domestic and international destinations.
BRAZIL
Grupo Comporte is a Brazilian business conglomerate that has established itself as one of the leaders in the transportation sector in Brazil. It operates approximately 50 transportation brands. It covers a wide range of services, from intercity passenger transport to cargo transport and tourism. Comporte has expanded its operations to 13 Brazilian states, reaching more than 700 cities, with a fleet exceeding 7.2K buses. It not only dominates on the ground but also in the air with the creation of the airline Gol Linhas Aéreas.
Launched in July 2020, it offers a fully digital mobility experience. With a focus on simplifying and transforming ground transportation in Brazil, wemobi’s proposal stands out for its 100% digital functionality, from ticket purchase to boarding and customer service, ensuring safety and lower costs. The company operates with a fleet of buses that connects more than 850 destinations throughout the country, providing varied routes and schedules, as well as different categories of comfort. In addition, it offers access to more than 550 destinations and 3K routes through its transportation partners, consolidating itself as a convenient and economical option for mobility in Brazil.
Viação Catedral is one of the most respected road transport companies in Brazil, with regular interstate lines that operate strongly in 12 Brazilian states (São Paulo, Minas Gerais, Goiás, Tocantins, Bahia, Piauí, Ceará, Rio Grande do Norte, Paraíba, Pernambuco, Alagoas, Sergipe) plus the Federal District.
Gontijo Transportes is a Brazilian ground passenger transportation company with 80 years of history. Headquartered in Belo Horizonte, Minas Gerais, Gontijo is part of a conglomerate that includes Nacional, Continental, and São Cristovão. After absorbing São Geraldo in 2015, it consolidated a fleet of +1.5K vehicles and more than 5M passengers transported annually. Gontijo operates an extensive network with 347 domestic lines and one international line to Paraguay, connecting cities such as Salvador and Asunción.
Satélite Norte is a ground transportation company in Brazil. Founded in 1996, the company has stood out for offering quality service with a modern fleet equipped to ensure the comfort and safety of its passengers. With extensive coverage in states such as Goiás, Mato Grosso, Tocantins, Maranhão, Pará, Piauí, and Ceará, Satélite Norte has established itself as a popular option for those seeking to travel in these regions.
Expresso São Luiz is a Brazilian company headquartered in Goiânia, with more than 70 years of experience in the passenger ground transportation sector. It offers passenger transportation services on regular lines, as well as tourist charters and cargo and parcel transportation. Initially focused on the southwest of Goiás, today it operates in more than 100 destinations throughout Brazil. The company covers routes in Mato Grosso, Goiás, Distrito Federal, Bahia, Sergipe, Alagoas, Pernambuco, Minas Gerais, and São Paulo.
Saritur is a company that combines an entrepreneurial spirit with a strong commitment to tradition and modernity. Saritur began operating in January 1977, transporting employees of industries and service providers. In 1980, by a concession from the public authorities, it began operating long-distance intercity public passenger transport lines and, in 1990, urban passenger transport.
COLOMBIA
This is a Colombian passenger ground transportation company with more than 60 years of experience in the market. It serves more than 150 towns and cities in the country and 5 international destinations. It covers the Colombian North Coast, the center of the country (Puerto Boyacá, Honda, Bogotá, Ibagué), the east (Cúcuta and Bucaramanga), the west (Medellín, La Apartada, and the south (Cali).
Rápido Ochoa has a long history in the provision of passenger and parcel services. Founded in 1958, its routes connect the main cities of Colombia. In addition to passenger transportation, Rápido Ochoa also offers logistics services, thus expanding its portfolio of services.
Berlinas del Fonce is a Colombian ground transportation company, known for its route coverage in the country. Founded in 1954, the company offers passenger and parcel services, connecting important cities and tourist destinations in Colombia.
The land transportation company was founded in 1949. It specializes in connecting various regions of Colombia, especially on the Caribbean coast. In addition to passenger transportation, the company also provides parcel services, facilitating the shipment of packages to multiple destinations.
CHILE
Turbus is one of the largest and most recognized intercity passenger transportation companies in Chile. Based in Santiago and with interprovincial, international, and special services. It connects more than one hundred destinations between the cities of Arica and Puerto Montt, also reaching Mendoza in Argentina. In addition to passenger transportation, Turbus also offers parcel and cargo services, thus expanding its offer and adapting to the needs of its customers.
ARGENTINA
Vía Bariloche is a long-distance passenger transportation company covering more than 100 destinations throughout the national territory.
With more than 25 years of experience and a coverage of more than 500 destinations throughout the country, Vía Bariloche is one of the leading bus lines in the country, as well as a benchmark of quality, safety,and excellence.
Reserhub has established itself as a strategic ally for the digitization of the ground transportation sector in Latin America. Through our technological ecosystem, we drive the digital evolution of companies, optimizing their sales channels and operations.
Our commitment is to continue innovating to offer efficient, flexible, and customized solutions, thus ensuring the sustainable growth of our partners.
