Reserhub presented its evolution as a brand and launched new technological solutions at NEXT 2025.
On March 26, 2025, the second edition of NEXT took place, the event where we share the innovations our talented team is working on to evolve a vital sector for global ground mobility.
This 2025 edition is special because, in addition to being our first hybrid edition where we announced our product innovations, we took an important step in our evolution as a brand. After establishing ourselves as the key technological partner for the bus sector in Latin America, with a presence in Mexico, Brazil, Colombia, Peru, Chile, and Argentina, and supporting leading companies in their digital transformation, we are ready to take a new leap that will elevate direct sales by offering more personalized and connected experiences for every traveler.
In this new phase, Reservamos SaaS evolves into Reserhub, the innovation and technology hub connecting, optimizing, and enhancing the digital experience in ground transportation companies’ direct sales channels.
At Reserhub, our purpose is to redefine the online purchasing experience for ground transportation. We achieve this by empowering the sector with innovative technology that optimizes sales, creating authentic and lasting connections with travelers. We believe in a future where every online transaction is a unique experience. We are here to support our partners by offering technological solutions that optimize their operations and drive sustainable growth in the sector. – María Fernanda Brito, Head of Marketing at Reserhub.
As an innovation hub, Reserhub is much more than a technology provider; we are a connection center that brings together technology, data, and innovation to facilitate digital evolution.
Our three fundamental pillars—innovation, partnerships, and evolution—guide every step we take. Through advanced technological solutions, data intelligence, and a close approach, we support our partners at every step, driving success and growth.
The ‘R’ in our logo represents the leadership and vision that drive us to connect, evolve, and grow alongside our partners, carrying out a digital evolution that positively impacts the sector’s future.
There is much to build. Much to learn. And much to improve. But I believe Reserhub is on the right path. Today, ground transportation is ready for a historic transformation. And we, together—each in our roles—have the opportunity to lead that change. – Sebastián Gómez, Director of Reserhub.
Reserhub Ecosystem Launch
During NEXT, we also introduced the Reserhub ecosystem, which integrates technology and data intelligence to revolutionize direct sales channels.
Adrián Cuadros, Head of Product at Reserhub, presented our three main solutions: 1) Reserhub Data, the data management and activation platform that allows storing, unifying, analyzing, and activating user interactions to enhance their strategic use; 2) Reserhub Commerce, the AI-powered e-commerce platform tailored to direct online sales channels; 3) Reserhub Revenue, the Revenue Management System that strengthens business performance and optimizes income.
Reserhub Data
At Reserhub, we have developed a data management and activation platform that extracts, transforms, and processes information to make intelligent decisions. Every user interaction across different sales channels becomes an opportunity to offer unique and personalized experiences, optimizing the purchase flow to be as simple and efficient as possible.
Reserhub Data is one of our main bets to achieve hyper-personalization in the digital purchasing process for users within their direct online sales channels. – Oscar Jiménez, Product Manager at Reserhub.
Our solution consolidates 99% of user interactions, even when using ad blockers. This ensures a complete and accurate view of their behavior, eliminating blind spots in decision-making.
Omnichannel profiles to better understand each user
Our advanced technology identifies and organizes users into a unique profile, capturing their preferences, interactions, and key events across all touchpoints. This opens the door to truly personalized experiences.
Reserhub Data analyzes and organizes information to help operational teams create concrete and effective strategies:
– Personalized recommendations that increase conversion.
– Operational optimization to adjust prices and availability in real-time.
– Campaign automation, segmenting users based on their behaviors.
With Reserhub Data, companies can collect information and turn it into competitive advantages for their business. By personalizing, automating, and optimizing, every decision is based on real insights, driving efficiency and profitability.
Reserhub Commerce
We envision a future where e-commerce not only facilitates purchasing but also anticipates it. We believe the key is data. Every interaction with e-commerce generates valuable information, and at Reserhub, we transform it into opportunities to continue evolving our technology and boost the digital growth of our partners.
Reserhub Commerce allows users to personalize their shopping experience with features like seat comparison without switching tabs, adding frequent passengers with a single click, and quickly converting one-way tickets into round trips. Additionally, it incorporates incentives such as travel insurance and promotions to optimize companies’ average ticket revenue.
Through its machine-learning system, Reserhub Commerce continuously improves travel recommendations, adjusting to each user’s preferences. This ensures increasingly precise and relevant results, enhancing user satisfaction and loyalty.
At Reserhub Commerce, we simplify the purchasing process, increase traveler satisfaction, and help businesses grow. Our continuous evolution and commitment to innovation guarantee a faster, smarter, and more personalized purchasing experience driven by data analysis.– Oscar Jiménez, Product Manager at Reserhub.
With Reserhub Commerce, bus companies can offer a modern, efficient, and highly personalized purchasing experience. By streamlining the buying process and increasing user satisfaction, this technological solution becomes a strategic ally for business growth and traveler loyalty.
Reserhub Revenue
Reserhub Revenue helps companies anticipate market fluctuations by analyzing their performance and that of their competitors. Its continuous learning capability facilitates the implementation of precise pricing strategies, ensuring a competitive advantage on every route and season.
Reserhub Revenue provides accurate and agile answers to the questions companies have about their markets through advanced technology and machine learning.– Camilla Brugali, Product Manager at Reserhub.
This system consists of intelligent modules that go beyond market monitoring and analysis. By leveraging machine learning, Reserhub Revenue detects demand patterns, identifies supply variations, and generates proactive alerts, allowing strategic adjustments in real time. Additionally, its predictive pricing engine recommends optimal rates based on historical data, market trends, and competitive factors, ensuring more effective decisions.
Revenue Management goes beyond adjusting prices; its true value lies in diversifying the offer and generating more opportunities for more clients to access our product or service. – Camilla Brugali, Product Manager at Reserhub.
Price suggestion module: agile and strategic adjustment
The Price Suggestion module allows companies to adapt their rates quickly and strategically based on demand and market conditions. With this tool, pricing decisions became more efficient and aligned with passenger expectations.
Powered by artificial intelligence and machine learning, Reserhub Revenue analyzes real-time data to deliver dynamic fares. In this way, each passenger receives the most appropriate price for their journey, optimizing both occupancy and revenue for the company.
Real-time market alerts
The system issues instant alerts on market and competitor movements, enabling timely strategic adjustments. This responsiveness ensures that companies react accurately to changes in demand or in the pricing strategy of other operators.
Through a combination of automation, machine learning, and data-driven strategies, Reserhub Revenue optimizes near-term profitability and drives sustained growth for bus companies.
During NEXT 2025, Reserhub Revenue’s ability to transform revenue management in the industry was showcased. With innovative tools and an artificial intelligence-based approach, this solution represented a new standard in price optimization and revenue maximization.
Interurbano
For the first time, we introduceInterurbano, the new tool designed to enhance the experience of travelers on high-frequency, short-notice routes. Integrated into our e-commerce ecosystem, this solution leverages mobile technology to offer faster and more secure processes.
With Interurbano, users can:
Perform quick searches by location or departure point.
Purchase tickets in less than a minute from anywhere.
Access a secure and hassle-free login.
Enjoy digital tickets available even without an internet connection.
Set their favorite origin for faster searches.
Easily repurchase tickets through their purchase history.
It is a mobile-first e-commerce solution designed to digitize and streamline ticket purchases for interurban travel, offering a fast and personalized experience.– Ángel Huerta, Product Manager at Reserhub.
The implementation of Interurbano not only improves the passenger experience but also has a positive impact on transport companies’ operations:
Increase in digital sales, thanks to a faster and more accessible purchasing process.
Reduction in operational costs by decreasing the need for physical ticket booths and manual processes.
Greater user loyalty by providing a smooth and convenient experience.
With this new development, high-frequency interurban travel is transformed into a fast and personalized experience. This solution makes ticket purchasing easier and drives the sector’s digitalization, optimizing revenue and customer relationships.
This solution for high-frequency, short-notice travel aims to digitize the intercity travel sector, which requires a different purchasing flow than city-to-city travelers.
All the work of the product team is designed so that Reserhub Data, Commerce, and Revenue are powerful tools on their own but are even better when working together.
A core principle in how we design technology at Reserhub is constant communication with our customers. We call this principle Better Together. By working closely with our customers, we amplify results. We want to apply this same principle to our tools. Each one, in connection and communication with the other, enhances its impact. Likewise, the Reserhub ecosystem is Better Together.-Adrián Cuadros, Head of Product at Reserhub.
At the 2025 edition of NEXT | Where Everything Comes Together, we explored how technology can drive the evolution of businesses, creating new opportunities to grow, innovate, and connect with more travelers.
We become an innovation hub that connects technology, data and strategy to empower our partners’ growth. With Reserhub Commerce, Reserhub Data and Reserhub Revenue, we redefine ticketing and revenue management, offering customized and scalable solutions. Join the transformation!
In 2013, purchasing a ticket to travel by bus was a complex experience filled with uncertainty: travelers had no alternatives to make their purchases more efficiently from their devices, while bus companies faced challenges in digitizing their own sales channels, falling behind in their ability to adapt and compete in an increasingly digital market. The passenger ground transportation sector needed an ally to enhance its growth potential.
In that process, we found the opportunity to become a driver of innovation. In 2016, we evolved our business to create Reservamos SaaS, the technology provider for the bus sector, capable of accelerating the sector’s adaptation to market demands and new digital consumers.
Realizing that the purchase experience on bus company websites was neither dynamic nor fluid, in 2018, we launched the first version of the eCommerce platform for Primera Plus on its direct channel, helping transform its sales processes and connect with millions of travelers. This experience and industry knowledge enabled us to cross borders, and in 2020, we signed our first international client, Rápido Ochoa, in Colombia.
The second step was developing a tool to optimize operations and revenue management. In 2021, we launched BrainPROS, the first version of our Revenue Management System. A year later, in 2022, we expanded into a third market with our first Revenue Management client, wemobi from Grupo JCA, a leader in the bus sector in Brazil.
Today, our solutions are available in leading passenger ground transportation companies across Latin America, in key markets such as Mexico, Brazil, Colombia, Peru, Chile, and Argentina.
Now, we are taking it a step further. By focusing on data organization and analysis, user-centered design, and agile methodologies, we address the third major challenge for companies: personalizing their service uniquely through dynamic, versatile, and relevant solutions.
Our development has made us a comprehensive ecosystem that redefines how companies enhance their competitiveness. As a result, we have a new story to tell and a new brand identity to introduce.
This rebrand is our statement of principles for the future of technology. By becoming Reserhub, we embrace an identity that seeks to inspire companies to lead the evolution of their sales channels while closely and humanely supporting their teams through the innovation process.– Scarlet Mendoza, Senior Brand Graphic Designer at Reserhub.
How did we transition from Reservamos SaaS to Reserhub?
We evolved our brand from Reservamos SaaS to Reserhub, establishing it as the meeting point where technology, knowledge, and strategic innovation converge to accelerate the company’s future, with tools designed to maximize opportunities and foster continuous growth.
The choice of “Reserhub” merges the concept of “reservation” with the notion of a “hub” as a central point where information, technology, and services converge.
The name change reflects our ongoing evolution, just like our technology. In our continuous pursuit of offering the best digital experience for our partners’ sales channels, we decided to move forward, reinforcing the attributes that define us as a brand.
The transition from Reservamos SaaS to Reserhub was much more than a simple name change; it was a strategic process that led us to rethink the brand’s DNA and how we relate to the companies that trust us. We started by reviewing the brand portfolio and audience insights to understand how to generate greater clarity and differentiation in our value proposition, where guiding our partners toward digital success is our top priority. – Scarlet Mendoza, Senior Brand Graphic Designer at Reserhub.
Our experience in the passenger ground transportation sector has enabled us to create a mature technology ecosystem that drives the industry’s growth. We want to expand this impact and bring our technology to more companies and sectors.
This redesign demonstrates that when design and strategy come together, brands don’t just change their appearance; they connect deeply and pave the way for a future full of opportunities. – Scarlet Mendoza, Senior Brand Graphic Designer at Reserhub.
As a true innovation hub, we remain committed to the shared growth of our partners, with the mission of being the leading technology platform of the future.
Redefining the “R”: New Logo
The “R” in our logo is more than just a letter; it is the force that guides our partners and opens new paths to their success. It represents the leadership, innovation, and experience we provide to drive their business growth.
Every stroke of the “R” reflects that intention to guide and provide what is necessary to move forward. We are a “hub” that directs companies, receives, transforms, and enhances information and knowledge so they can better understand traveler behavior and their market.– Scarlet Mendoza, Senior Brand Graphic Designer at Reserhub.
The icon maintains a strong connection with the original visual identity and with Reservamos, our holding brand, reinforcing the heritage and solidity of our legacy.
On the other hand, Reserhub is positioned within the brand taxonomy as a pure or typographic logo. This strategy enables us to stand out by simplifying and enhancing brand recognition.
We have opted for lower saturation in the color circle, helping us stand out among competitors and other technology brands, and ensuring a unique and consistent identity.
Visual Identity
Our new color palette represents the DNA of our brand archetype and attributes, built around a color triad:
Green: Reflects growth, not only as a brand but also for our partners.
Orange: Represents innovation.
Purple: Represents our team’s creativity.
Regarding visual identity, we focused on conveying versatility, modernity, and approachability. We designed clean and dynamic graphic elements, a color palette communicating trust and agility, and typography reinforcing our technological spirit. This, combined with a brand narrative centered on collaboration and innovation, enabled us to transition to a stronger brand ready for new horizons. – Scarlet Mendoza, Senior Brand Graphic Designer at Reserhub.
Reserhub Technology Ecosystem
We are an innovation hub that facilitates digital evolution with the help of advanced technological solutions, supported by a close approach that accompanies every step of the process, ensuring growth, efficiency, and new opportunities.
These are the solutions that make up the Reserhub technology ecosystem, enabling passenger ground transportation companies to evolve their sales channels:
Reserhub Commerce
An AI-powered eCommerce platform that optimizes everything from the search engine to ticket generation within each company’s online direct sales channel, providing personalized and secure purchasing experiences.
Reserhub Data
A data management and activation platform that enables storing, unifying, analyzing, and activating user interactions to enhance their strategic use.
It facilitates personalization, optimizes data-driven decision-making, and enables strategic audience or user segment management.
Reserhub Revenue
A Revenue Management System that strengthens business performance through monitoring modules, market analysis, and intelligent pricing recommendations to optimize revenue.
By merging strategic design, data analysis, and a focus on our partner’s needs, we have created a brand that bets on agility and scalability through our solutions: Reserhub Commerce, Reserhub Data, and Reserhub Revenue; prepared to lead change and create new opportunities in the sector.– Scarlet Mendoza, Senior Brand Graphic Designer at Reserhub.
Join us in revolutionizing your direct sales channels
At Reserhub, we take pride in being the technology partner that drives the evolution of sales channels, empowering companies to offer online purchasing experiences based on trust, simplicity, and innovation. With our customizable platforms, we help increase revenue, optimize operations, and provide real-time insights for smarter decision-making.
We are committed to meeting the specific needs of each allied bus company, ensuring that each solution becomes a growth engine for digital evolution.
We want our partners to lead the future of reservations, driving their growth and innovation.
We’ll tell you how our technology solves the technological challenges of bus companies.
Reserhub was born from the opportunity to provide bus companies with optimized technology to promote and sell their tickets through a dynamic, secure, and effective e-commerce platform, strengthened with tools and solutions that adapt to the needs of digital travelers. Reserhub is the technological infrastructure bus operators need to boost online ticket sales with a global impact. This way, our solutions lead the bus sector’s evolution toward direct online ticket sales.
But how did it all start?
Reserhub’s journey began with the vision of its founders Sebastián Gómez, Andrés Sucre, and Adrián Cuadros, who, from the beginning, set out to transform the way bus ticket sales are made and adapt this industry to the new needs of digital travelers.
The adventure started after realizing that while lines at bus terminal ticket counters were endless and buying a bus ticket was increasingly complicated, these companies’ digital channels were underutilized. In addition, many bus companies have made heavy investments to develop digital channels in-house without reaching the desired outcomes.
That’s how they decided to become a tech partner that, today helps bus companies achieve better results and reach smarter sales through solutions that drive the industry’s growth.
The road to innovation
At Reserhub, we drive the evolution of digital sales channels through advanced and customizable technology solutions that enable connection, growth, and innovation. Through our innovation process, we guide companies on a path of continuous improvement, growth, and expansion.
Our ability to adapt to various languages and markets allows us to deliver experiences that meet the needs of our partners across different parts of the world, ensuring each interaction is meaningful. With a unique combination of data analysis, user-centered design, and agile development, we provide platforms that enhance operational efficiency and ensure a unique online shopping experience.
The benefits of having Reserhub’s technology include:
Revenue growth through optimized ticket sales, dynamic pricing, and market intelligence.
More agile IT teams.
Efficient ticketing, revenue management, and competitor analysis.
Improved operational efficiency and higher sales conversion rates.
Reserhub’s tech ecosystem
Our ecosystem is made up of intelligent and personalized solutions. Below, we describe each one:
Reserhub Commerce
An AI-powered e-commerce platform adapted to each company’s needs, optimizing everything from the search engine to ticket generation to deliver personalized and secure shopping experiences.
Reserhub Data
A data management and activation platform that allows storing, unifying, analyzing, and activating user interactions to maximize their strategic use. It facilitates personalization, optimizes data-driven decision-making, and enables efficient audience or user segment management.
Reserhub Revenue
A revenue management system that enhances business performance through monitoring modules, market analysis, and smart pricing suggestions to maximize revenue.
How is Reserhub Commerce different from a white-label solution?
Our e-commerce platform stands out from a white-label in several key aspects:
Modular and personalized approach: Unlike a white-label solution, which usually offers a standard product branded for the client, Reserhub’s e-commerce platform is modular and highly customizable. This means we not only adapt the interface and functionalities to each company’s specific needs but also ensure constant innovation and updates that drive higher sales for our partners. We also provide advanced tools such as analytics, fraud prevention, and marketing modules that allow for deep personalization and detailed management of sales and operations.
Advanced technology and expert support: We use AI and data analysis technologies to optimize the sales funnel and deliver a user experience adapted to market needs. In addition, we offer continuous support and expert advice to ensure the digital success of our partners. A white-label solution, on the other hand, typically offers less flexibility in integrating advanced technologies and personalized support.
Optimization and control: Our platform not only provides an e-commerce solution but also offers tools to optimize conversion, manage fraud prevention, and perform real-time user behavior analysis. This allows companies to have deeper and more efficient control over their digital sales channels—something a standard white-label doesn’t always guarantee.
Competitive advantages over OTAs and other options on the market
At Reserhub, we offer a comprehensive solution that reduces costs, optimizes revenue management, and improves the experience for both companies and users, outperforming the limitations of OTAs and other market options.
Cost reduction and margin improvement: Companies save costs by not paying commissions to OTAs and can increase their transaction margins with actions like round-trip ticket sales.
Direct access to data and liquidity: Our solution provides the advantage of keeping data collection within the brand, ensuring that the information is available in real time without depending on third parties. It also provides greater liquidity by allowing income to be deposited directly into the company’s accounts, eliminating dependence on OTA policies.
Personalized experience for the traveler: By using the direct channels of partner companies, travelers benefit from lower prices by avoiding extra OTA fees and commissions. They also gain access to exclusive promotions and a personalized shopping experience with more efficient and straightforward customer service.
Loyalty and efficient sales management: Direct sales not only offer better prices and promotions but also allow better management of reservations and purchases and access to loyalty programs not available on other platforms. Sales revenue is more effectively managed due to constant cash flow and greater profit margins from eliminating intermediaries’ commissions.
Today, Reserhub provides technology to the most crucial ground passenger transportation brands in Mexico, Brazil, Peru, Chile, Argentina, and Colombia—and continues to pursue its vision of expanding globally.
Connecting with the digital traveler and boosting direct sales channels is possible with the right technology and guidance. At Reserhub, innovation is our engine, and we guide bus companies toward growing their online sales.
We tell you how personalization in the online purchase of bus tickets improves the experience and profitability of each trip.
Personalization plays a key role in changing the landscape of online shopping and is similarly transforming the ground transportation sector, especially in the realm of bus companies. Just as consumers in industries such as retail expect a faster shopping experience tailored to their preferences, passengers seek personalized solutions when purchasing tickets for their travel routes.
Bus companies are beginning to apply artificial intelligence and personalization engines to implement this trend in their business, optimizing everything from the search experience to preferences such as seats, schedules, prices, and payment methods, based on users’ interests and behavior.
By adopting these technologies, companies improve the passenger experience and increase conversion rates, enhance customer satisfaction, and ultimately boost profitability, as has been demonstrated in multiple ecommerce industries.
In the competitive world of e-commerce, personalization has become a key tool for differentiating and building loyalty; this trend is also transforming the bus sector.
By transferring personalization strategies to online ticket purchases, ground transportation companies can offer users faster shopping experiences tailored to their preferences, from routes and schedules to favorite seats.
According to a study by Gartner, personalization is a strategy for differentiating customer experiences. It is frequently misunderstood as margin or inventory management, but it consists of providing the right experience at the right time to drive the desired outcome. This generates benefits such as higher revenues, customer satisfaction, and profitability.
Currently, personalization engines use sophisticated AI and GenAI to detect the customer’s intent and optimize their journey. According to Gartner, personalization engines are a technology that allows marketing professionals to identify, configure, execute, and measure the optimal experience for an individual, based on knowledge about them, their intent, and the context.
The impact of personalizing the purchase process in the ecommerce of Berlinas del Fonce
The digital evolution at Berlinas del Fonce, a bus company based in Colombia, has been driven by the ability to analyze and understand its customers’ behavior.
A few years ago, identification was based mainly on demographic data; however, with the advancement of technologies such as artificial intelligence (AI) and data intelligence, the company has been able to deepen its analysis of purchasing behavior. This allows it to identify specific needs and precisely optimize the customer journey.
Nowadays, technology allows us to understand and know our customers by their behavior. This enables us to identify their needs and optimize the purchase process with precise data. –Pedro Cobos, General Manager of Berlinas del Fonce.
Among the most important findings, Pedro highlights that users of digital channels are looking for faster transactions. This implies taking advantage of data and their preferences to streamline the purchase by reducing the number of clicks required.
We are giving value to the data and turning that data into profiling and understanding the entire customer journey. By knowing it and understanding where we can generate value, we will have many more commercial activities that provide the user with tools and ease for purchasing. –Pedro Cobos, General Manager of Berlinas del Fonce.
Personalization is already a reality at Berlinas del Fonce, but the goal is to take it to a level of hyperpersonalization. Shortly, the bus company plans to offer even more precise recommendations and anticipate the passenger’s needs before they even begin their purchase.
We want to focus on prediction to boost sales further. Currently, most tickets are purchased out of immediate need, rather than anticipating and encouraging users to plan their next purchase. –Pedro Cobos, General Manager of Berlinas del Fonce.
Reservamos SaaS, an ally for purchase personalization
Berlinas del Fonce has implemented tools from the Reservamos SaaS technology ecosystem to achieve these advances. These tools optimize the efficiency of the customer journey and enhance the online purchasing experience, ensuring that the ticket purchasing process meets the same quality standards as its in-person operations.
The impact extends to various areas:
Marketing: More effective campaigns thanks to detailed data on customer behavior. Operations: Real-time adjustment of supply and demand to optimize route availability. Technology and finance: Integration of data to improve accounting management and human resources administration.
At Reservamos SaaS, we personalize our allies’ ecommerce to fit each travel experience. One of Reservamos SaaS’s objectives regarding the personalized funnel is to minimize the number of clicks required to purchase as fast and simple as possible. This optimization is essential to improve the user experience, ensuring our solutions remain at the forefront in the bus sector.
Digitalization and the intelligent use of data have evolved how Berlinas del Fonce engages with its customers. Personalization in online purchases not only enhances the user experience but also optimizes the company’s operational and commercial efficiency.
The integration of artificial intelligence into this strategy is more than a trend; it is a necessity to remain competitive in a market that increasingly demands personalized and efficient experiences.
The first webinar of the year “Beyond Discounts: Innovative Revenue Management Strategies to Increase Revenue” was focused on sharing best practices and trends in Revenue Management, a key strategy to optimize revenue and enhance the traveler experience.
On January 23, we hosted the first webinar of the year, “Beyond Discounts: Innovative Revenue Management Strategies to Increase Revenue,” bringing together Mitl García, Revenue Management Consultant at Reservamos SaaS; Felix Velazquez, Chief Revenue Officer at Viva; and Humberto Candelaria, Commercial and Marketing Coordinator at Roll&Bits.
The three panelists shared their expertise and industry insights, discussing best practices and trends in Revenue Management—a key strategy for optimizing revenue and enhancing the traveler experience.
Revenue Management: Much More Than Discounts
According to Mitl and Felix, Revenue Management is not just about applying discounts but about implementing strategies to sell the right product to the right customer at the right time and price.
Revenue Management is a strategy focused on maximizing revenue, achieved through price adjustments. – Felix Velazquez, Chief Revenue Officer at Viva.
In sectors like aviation, this involves segmenting passengers based on their needs, purchase timing, and willingness to pay.
One of the key principles of Revenue Management is balancing occupancy with profitability. A full flight doesn’t always mean maximum revenue, as ticket prices and demand play a crucial role. Airlines use dynamic pricing models based on historical data and real-time factors, such as competitor actions or supply reductions.
We must be capable of implementing optimal revenue strategies. The number of price points we offer travelers is crucial, not only for revenue maximization but also for expanding our customer base. – Felix Velazquez, Chief Revenue Officer at Viva.
Viva’s dynamic pricing strategy has expanded its customer base by catering to different fare levels. Diversifying prices not only increases revenue but also attracts more passengers.
Revenue Management is not just about applying discounts or increasing spending from existing customers. Its value lies in expanding the offering and creating more opportunities for customers to access our product. – Felix Velazquez, Chief Revenue Officer at Viva.
The Power of Data and Segmentation in Revenue Management
When distinguishing why Revenue Management is more than just a temporary promotion, Mitl explained that data analysis plays a key role in understanding this difference.
Revenue Management is not merely a discount strategy; it is a methodology that requires market maturity and a deep understanding of consumers. – Mitl García, Revenue Management Consultant at Reservamos SaaS.
Mitl emphasized that successfully applying Revenue Management requires historical data, demand patterns, competitor movements, and real-time analysis. This strategy also requires support from other teams, such as marketing, to ensure customers are aware of available purchase options.
It doesn’t work on its own. It takes effort and patience. In the end, it’s here to stay and delivers great results. The airline and hotel industries have paved the way for other sectors. – Mitl García, Revenue Management Consultant at Reservamos SaaS.
Additionally, Mitl pointed out that Revenue Management is about optimizing pricing through the relationship between supply and demand. Rather than applying discounts, it’s about understanding what price different customer segments are willing to pay at different times.
He illustrated this with examples from other industries, such as movie theaters, where ticket prices vary depending on the day and time, or fashion, where end-of-season discounts help maximize inventory revenue before new collections arrive.
In transportation, once a flight or bus departs, that seat can no longer be sold. Since it is perishable, we must focus on maximizing it before the departure date. – Mitl García, Revenue Management Consultant at Reservamos SaaS.
To implement Revenue Management strategies that maximize revenue, it’s essential to establish a base fare. Mitl recommended focusing on three key points:
Costs: Pricing should be based on a clear understanding of costs. Operating a bus from point A to point B has associated costs that must be factored in.
Competitors: Understanding competitors’ offerings and pricing structures is crucial.
Market Share: Knowing your market share helps define strategies to gain ground or defend your position.
Pricing Strategies and Calculated Risks
In a highly competitive market like ground transportation, taking risks is necessary. However, as Mitl pointed out, the sector often hesitates to implement new strategies or adopt competitor tactics.
We know that taking risks can impact revenue, which is why it’s essential to do so in a calculated way. The key is to test short-term strategies, experiment with innovative approaches, and always consider the market context and specific route where an unconventional tactic will be applied. – Mitl García, Revenue Management Consultant at Reservamos SaaS.
How Can I Calculate and Minimize That Risk?
To optimize decision-making without compromising profitability, it’s crucial to implement strategies that allow for evaluating the impact of price changes. Some best practices include:
A/B testing on similar routes: Comparing the performance of one route with an aggressive strategy versus another without changes helps identify trends and measure the real impact on growth.
Short trial periods: When applying aggressive discounts, it’s essential to monitor customer behavior weekly using digital tools to track interactions, clicks, and purchase anticipation.
Strategic profitability limits: Setting a controlled loss margin for a specific period (e.g., accepting a 20% revenue reduction over three months) allows for evaluating returns without compromising business sustainability.
Beyond just maximizing revenue, Revenue Management enables companies to anticipate demand and offer a personalized purchasing experience. Its success lies in the combination of technology, strategic analysis, and execution aligned with the market, making it an essential pillar for the evolution of the industry.
Smile Bus: Use of Promotional Fares and Ongoing Support to Increase Revenue
One of the greatest success stories in implementing innovative Revenue Management strategies is Smile Bus, a Mexican ground transportation company. Through a structured approach and constant support from the Reservamos SaaS team, they have optimized their pricing strategy and increased their market share.
The Key Factors Behind Smile Bus’ Success
Strategic Support and Follow-Up Sessions. Weekly sessions to adjust strategies in real-time, address questions, and ensure that pricing aligns with market demand. This ongoing support is crucial for companies without an in-house Revenue Management team, providing constant guidance and expert advice on price optimization.
Implementation of Teaser Fares to Maximize Occupancy. This strategy, widely used in the airline industry, offers aggressive fares during low-demand periods. It encourages occupancy and attracts travelers who had not originally planned to take a trip. To maximize impact, the company reinforced communication about the discounts through social media and physical sales channels.
Clear Definition of Goals and Market Segmentation. Ensuring an effective strategy without compromising profitability. Discounts are applied at strategic times to maintain financial balance, attract new customers, and increase market participation.
Thanks to a combination of dynamic pricing and effective marketing campaigns, Smile Bus has strengthened its presence and increased its passenger volume. Their well-structured Revenue Management strategy—backed by data analysis and precise marketing execution—has enabled them to maximize revenue without compromising profitability.
Roll&Bits: Evolving Toward Dynamic Pricing with Technology
Roll&Bits, a Mexican digital passenger transportation company, has evolved its operational model by replacing terminals with strategic boarding points and adopting a dynamic pricing strategy instead of fixed fares. During the webinar, Humberto Candelaria, Commercial and Marketing Coordinator at Roll&Bits, emphasized that one of the most valuable lessons they have learned is that, in the transportation sector, having a dedicated Revenue Management team is not a requirement for effective pricing management: You can manage it yourself. That makes it a daily challenge.
The integration of Revenue Management tools has optimized operations and increased the number of users. According to Humberto, the key is not simply applying discounts but strategically adjusting prices based on demand.
It’s not about offering a discount just because. You need to analyze the segment and the market. The key is knowing when to implement aggressive strategies and when not to. There’s no need to fear using a bold pricing strategy. Optimizing prices according to demand is essential. This analysis has allowed us to increase our average ticket price month after month by adjusting fares based on operational performance and market demand. – Humberto Candelaria, Commercial and Marketing Coordinator at Roll&Bits.
However, Revenue Management alone is not enough. Its success depends on a well-aligned marketing strategy that encourages advance purchases. In Humberto’s words: It’s about encouraging travelers to plan, to book early, so they get a reasonable price without perceiving our offer as simply ‘cheap.’
By leveraging advanced tools, Roll&Bits has refined its commercial strategy, analyzing route performance to predict demand up to two months in advance and adjust fares in real-time.
A key advantage is that we can change fares instantly. We don’t have to wait and see what happens in the market before reacting. This level of flexibility has given us a significant competitive edge, allowing us to optimize sales and improve profitability. – Humberto Candelaria, Commercial and Marketing Coordinator at Roll&Bits.
The implementation of Revenue Management has been a game-changer for Roll&Bits, enabling them to increase profits without compromising service quality.
The adoption of innovative Revenue Management strategies has proven to be a key driver for revenue optimization across multiple industries. Through customer segmentation, data analysis, and dynamic pricing, companies like Viva, Smile Bus, and Roll&Bits have successfully balanced profitability and occupancy, increasing sales without relying solely on discounts.
