We become an innovation hub that connects technology, data and strategy to empower our partners’ growth. With Reserhub Commerce, Reserhub Data and Reserhub Revenue, we redefine ticketing and revenue management, offering customized and scalable solutions. Join the transformation!
In 2013, purchasing a ticket to travel by bus was a complex experience filled with uncertainty: travelers had no alternatives to make their purchases more efficiently from their devices, while bus companies faced challenges in digitizing their own sales channels, falling behind in their ability to adapt and compete in an increasingly digital market. The passenger ground transportation sector needed an ally to enhance its growth potential.
In that process, we found the opportunity to become a driver of innovation. In 2016, we evolved our business to create Reservamos SaaS, the technology provider for the bus sector, capable of accelerating the sector’s adaptation to market demands and new digital consumers.
Realizing that the purchase experience on bus company websites was neither dynamic nor fluid, in 2018, we launched the first version of the eCommerce platform for Primera Plus on its direct channel, helping transform its sales processes and connect with millions of travelers. This experience and industry knowledge enabled us to cross borders, and in 2020, we signed our first international client, Rápido Ochoa, in Colombia.
The second step was developing a tool to optimize operations and revenue management. In 2021, we launched BrainPROS, the first version of our Revenue Management System. A year later, in 2022, we expanded into a third market with our first Revenue Management client, wemobi from Grupo JCA, a leader in the bus sector in Brazil.
Today, our solutions are available in leading passenger ground transportation companies across Latin America, in key markets such as Mexico, Brazil, Colombia, Peru, Chile, and Argentina.
Now, we are taking it a step further. By focusing on data organization and analysis, user-centered design, and agile methodologies, we address the third major challenge for companies: personalizing their service uniquely through dynamic, versatile, and relevant solutions.
Our development has made us a comprehensive ecosystem that redefines how companies enhance their competitiveness. As a result, we have a new story to tell and a new brand identity to introduce.
This rebrand is our statement of principles for the future of technology. By becoming Reserhub, we embrace an identity that seeks to inspire companies to lead the evolution of their sales channels while closely and humanely supporting their teams through the innovation process. – Scarlet Mendoza, Senior Brand Graphic Designer at Reserhub.
How did we transition from Reservamos SaaS to Reserhub?
We evolved our brand from Reservamos SaaS to Reserhub, establishing it as the meeting point where technology, knowledge, and strategic innovation converge to accelerate the company’s future, with tools designed to maximize opportunities and foster continuous growth.
The choice of “Reserhub” merges the concept of “reservation” with the notion of a “hub” as a central point where information, technology, and services converge.
The name change reflects our ongoing evolution, just like our technology. In our continuous pursuit of offering the best digital experience for our partners’ sales channels, we decided to move forward, reinforcing the attributes that define us as a brand.
The transition from Reservamos SaaS to Reserhub was much more than a simple name change; it was a strategic process that led us to rethink the brand’s DNA and how we relate to the companies that trust us. We started by reviewing the brand portfolio and audience insights to understand how to generate greater clarity and differentiation in our value proposition, where guiding our partners toward digital success is our top priority. – Scarlet Mendoza, Senior Brand Graphic Designer at Reserhub.
Our experience in the passenger ground transportation sector has enabled us to create a mature technology ecosystem that drives the industry’s growth. We want to expand this impact and bring our technology to more companies and sectors.
This redesign demonstrates that when design and strategy come together, brands don’t just change their appearance; they connect deeply and pave the way for a future full of opportunities. – Scarlet Mendoza, Senior Brand Graphic Designer at Reserhub.
As a true innovation hub, we remain committed to the shared growth of our partners, with the mission of being the leading technology platform of the future.
Redefining the “R”: New Logo
The “R” in our logo is more than just a letter; it is the force that guides our partners and opens new paths to their success. It represents the leadership, innovation, and experience we provide to drive their business growth.
Every stroke of the “R” reflects that intention to guide and provide what is necessary to move forward. We are a “hub” that directs companies, receives, transforms, and enhances information and knowledge so they can better understand traveler behavior and their market. – Scarlet Mendoza, Senior Brand Graphic Designer at Reserhub.
The icon maintains a strong connection with the original visual identity and with Reservamos, our holding brand, reinforcing the heritage and solidity of our legacy.
On the other hand, Reserhub is positioned within the brand taxonomy as a pure or typographic logo. This strategy enables us to stand out by simplifying and enhancing brand recognition.
We have opted for lower saturation in the color circle, helping us stand out among competitors and other technology brands, and ensuring a unique and consistent identity.
Visual Identity
Our new color palette represents the DNA of our brand archetype and attributes, built around a color triad:
Green: Reflects growth, not only as a brand but also for our partners.
Orange: Represents innovation.
Purple: Represents our team’s creativity.
Regarding visual identity, we focused on conveying versatility, modernity, and approachability. We designed clean and dynamic graphic elements, a color palette communicating trust and agility, and typography reinforcing our technological spirit. This, combined with a brand narrative centered on collaboration and innovation, enabled us to transition to a stronger brand ready for new horizons. – Scarlet Mendoza, Senior Brand Graphic Designer at Reserhub.
Reserhub Technology Ecosystem
We are an innovation hub that facilitates digital evolution with the help of advanced technological solutions, supported by a close approach that accompanies every step of the process, ensuring growth, efficiency, and new opportunities.
These are the solutions that make up the Reserhub technology ecosystem, enabling passenger ground transportation companies to evolve their sales channels:
Reserhub Commerce
An AI-powered eCommerce platform that optimizes everything from the search engine to ticket generation within each company’s online direct sales channel, providing personalized and secure purchasing experiences.
Reserhub Data
A data management and activation platform that enables storing, unifying, analyzing, and activating user interactions to enhance their strategic use.
It facilitates personalization, optimizes data-driven decision-making, and enables strategic audience or user segment management.
Reserhub Revenue
A Revenue Management System that strengthens business performance through monitoring modules, market analysis, and intelligent pricing recommendations to optimize revenue.
By merging strategic design, data analysis, and a focus on our partner’s needs, we have created a brand that bets on agility and scalability through our solutions: Reserhub Commerce, Reserhub Data, and Reserhub Revenue; prepared to lead change and create new opportunities in the sector. – Scarlet Mendoza, Senior Brand Graphic Designer at Reserhub.
Join us in revolutionizing your direct sales channels
At Reserhub, we take pride in being the technology partner that drives the evolution of sales channels, empowering companies to offer online purchasing experiences based on trust, simplicity, and innovation. With our customizable platforms, we help increase revenue, optimize operations, and provide real-time insights for smarter decision-making.
We are committed to meeting the specific needs of each allied bus company, ensuring that each solution becomes a growth engine for digital evolution.
We want our partners to lead the future of reservations, driving their growth and innovation.
