Build loyalty and boost sales with a strategic loyalty program. Data, rewards, and examples such as Doters show their measurable impact.
The companies that are truly growing are those that build long-term relationships with their users, strengthen their channels, and leverage technology to personalize every touchpoint.
And there is one strategy capable of achieving this lasting connection: a well-designed loyalty program, built to offer a unique experience within the direct channel. Contrary to what some may think, loyalty programs are not just for accumulating and redeeming points, nor are they limited to physical cards or generic discounts; today, they are digital ecosystems that connect data to develop strategies that help gain relevance through purchasing experiences and personalized rewards for each user.
Bus companies that rely solely on ticket sales—without data analysis or loyalty strategies—risk losing control over their direct channels and becoming increasingly dependent on intermediaries. A well-executed loyalty program can change everything. It allows for better connection with passengers, strengthens the direct channel, and increases sustained revenue over time.
All service providers must deliver impeccable service; it is difficult to generate loyalty if the passenger has a bad experience. But after meeting that standard, the challenge is to stand out. – Pablo Sordo, Chief Loyalty Officer at Viva and Doters.
According to Bond Brand Loyalty, 79% of consumers say they are more likely to buy from brands that offer personalized experiences.
Airlines have been pioneers in using loyalty programs as engines for revenue and retention. For example, in 2022, Delta reported over $7 billion in revenue tied to its SkyMiles program, including direct flight sales and credit card partnerships. Meanwhile, United Airlines, with its MileagePlus program, has stated that member passengers spend up to twice as much as non-registered passengers.
It is necessary to design benefits that truly matter to passengers (preferred seating, discounts for frequent travel, upgrades). It is not about giving everything to everyone, but about offering the right benefits to each individual.
A passenger who feels rewarded and recognized is more likely to:
Purchase through the brand’s app or website.
Travel more frequently.
Recommend the service.
Choose ancillaries or upgrades (such as selecting a seat or purchasing extra luggage).
The impact of loyalty programs on consumer spending in Latin America varies by age, but overall, 82% of respondents say these programs influence their spending level, either “to some extent” (62%) or “to a great extent” (20%).
Loyalty is the result of a company’s consistent effort to go beyond day-to-day service and create a genuine connection: generating attachment, affinity, and the real desire to choose them again. – Pablo Sordo, Chief Loyalty Officer at Viva and Doters.
Simplicity is what converts
A common mistake is designing programs so complex that passengers do not know how to use them. Users must quickly feel the value of their loyalty. Pablo shares that at Doters, they aim to make earning and redeeming points as easy as two clicks.
The digital experience must be smooth, immediate, and frictionless—something that requires strong technological development. Pablo believes technology is essential to simplifying and delivering rewards without complications.
McKinsey estimates that 65% of users abandon a loyalty program due to complex redemption processes.
Understanding how consumers enroll in loyalty programs is essential for optimizing digital channels and improving the experience from the very first contact. In Latin America, digital channels lead sign-ups: 30% of users register through the brand’s mobile app, and 29% via its website, according to the study Estrategias y programas de fidelización en América Latina 2025, conducted by EY consulting.
The data shows that younger consumers (18–24 years old) have a strong preference for mobile registration (33%), while those aged 65 and older rely more on automatic enrollment by the brand (32%) or in-store counters (25%).
This confirms a clear trend: most consumers value fast, accessible, and online registration processes.
How to measure the effectiveness of a loyalty program
In a context where almost every brand offers some reward, measuring effectiveness becomes key to standing out and optimizing resources.
The most important metric in a loyalty program is activity—that is, how many users are earning or redeeming points. This metric, known as the activity rate, serves as the main indicator to determine whether the program is not only in place but is being actively used and generating engagement.
We may have a huge base of registered customers, but if they are not interacting with the program, they are not adding value or helping to build loyalty. What truly moves the needle is active participation.– Pablo Sordo, Chief Loyalty Officer at Viva and Doters.
In addition to the activity rate, other key metrics include:
Frequency of direct channel use after enrollment.
Reward redemption rate: the percentage of points earned that turn into real benefits.
Average time to first redemption, which indicates whether users are seeing value quickly.
Average ticket value among loyal vs. non-loyal users.
According to EY, 61% of consumers are enrolled in programs from two or more brands within the same category, proving that loyalty is not exclusive and that they seek the best available offers.
To stand out in a competitive environment, companies must differentiate their benefits, although many have yet to adapt their programs to achieve this.
For example, Doters is the loyalty program of Viva, one of the most relevant low-cost airlines in Latin America, as well as other Grupo IAMSA brands such as ETN Turistar, Costa Line, Autovías La Línea, along with strategic partners like Primera Plus and roll&bits.
Its impact is measurable and significant: it has more than 10 million active members and a network of over 15 strategic partners, including banks, bus companies, and car rental agencies. User activity levels surpass industry standards, and more than 50% of Viva passengers are already part of the program.
Additionally, Doters members fly approximately 50% more than average, while HSBC Viva users fly 150% more on average. This is a clear example of how a well-designed loyalty strategy can generate real and sustained value.
Direct channel data: a valuable asset for loyalty programs
When bus passengers purchase through intermediaries, key information is lost about who they are, which routes they prefer, and how often they travel.
A loyalty program allows companies to centralize behavioral data to personalize offers and anticipate needs. It also encourages passengers to purchase directly through the company’s digital channels, such as its website or app, avoiding third-party commissions and improving margins.
If I know a passenger dislikes traveling in a window seat, I won’t offer them one. Personalization is key to building trust.– Pablo Sordo, Chief Loyalty Officer at Viva and Doters.
Consumers in Latin America consider personalization a fundamental factor in their loyalty program. Effective personalization not only fosters loyalty but also enables a deeper relationship with consumers, according to the EY study.
50% of consumers consider it “very important” to be able to choose their rewards.
Loyalty is neither automatic nor built with generic discounts. It is a strategy to connect emotionally with the passenger, get to know them better, and strengthen the direct channel.
Loyalty is built step by step, with clear incentives, simplicity, and personalization. If your program feels like “just another points card,” the passenger will not return. If it delivers real value, the passenger will choose you again and again. – Pablo Sordo, Chief Loyalty Officer at Viva and Doters.
In an environment where passengers constantly compare options and benefits, loyalty is not won with empty promises, but with relevant, simple, and personalized experiences. For the bus sector, this represents a major opportunity: turning each trip into a long-term relationship.
A well-designed loyalty program not only drives repeat purchases and strengthens the direct channel but it also enables informed decision-making with data-driven insights. The next step is to build a loyalty program that truly makes a difference.
Companies using Reserhub Commerce technology leverage their users’ data and behavior from their direct sales channels to create or strengthen their loyalty programs. These programs are fueled by every interaction and insight, offering personalized and close shopping experiences. When the passenger is at the center, results follow naturally.
Duolingo has revolutionized the connection between brands and users. In this blog post, we explore how its lessons can inspire bus companies to enhance their marketing, personalize the passenger experience, and foster genuine relationships with their customers.
Modern marketing is no longer just about “selling more”; it’s about building genuine relationships with people. A prime example is Duolingo, one of the world’s most beloved language learning apps, which has reshaped the way brands connect with their audiences.
But what does this have to do with ground transportation? Much more than it may seem.
At first glance, a language-learning app and a bus company may appear to belong to entirely different industries. Yet both share a key challenge: connecting with people and accompanying them on their journeys.
In a recent interview with Reserhub, Kim de Anda, Regional Marketing Director for Latam at Duolingo, shared valuable lessons that can be adapted by bus operators aiming to transform and enhance their passengers’ experience digitally. Here’s how:
1. A brief starts by listening to users
At Duolingo, the team often says, “The brief is in the comments.” The best source of inspiration comes from listening to what people are already saying. That’s how they identified the need for a Korean course for Spanish speakers, driven by the rise of K-pop and Korean dramas. They listened, reacted, and launched.
What does this mean for the bus industry?
People are already talking: about what they’d like to improve, what frustrates them about the booking or boarding process, or what they value in their travel experience. If a bus company can identify these signals promptly, it can adapt its service, routes, schedules, communications, and even its app to meet real needs.
2. Don’t speak to everyone at once
One of the most common mistakes is trying to deliver the same message to all audiences. Duolingo learned this the hard way: when they used generic messaging, it failed to connect. But when they tailored tone, formats, and channels to each audience (e.g., TikTok for Gen Z, Facebook for older generations), the impact increased significantly.
How does this apply to ground transportation?
The motivations of a frequent business traveler differ from those of a college student returning home for the weekend. Tailoring messages by audience and by channel (website, app, WhatsApp, social media) is key to making meaningful connections.
What’s truly worked for us is personalizing both the message and the campaign based on the specific audience we’re speaking to. We understand that motivations, generations, and behaviors vary, so we dedicate time to understanding who we’re talking to before we speak. – Kim de Anda, Regional Marketing Director for Latam at Duolingo.
Personalized marketing is not a luxury; it’s essential. 80% of consumers prefer brands that offer personalized experiences. Personalization can also increase sales by 19–20% and reduce acquisition costs by up to 50%, according to Worldmetrics.
This proves that listening, segmenting, and tailoring messages to each audience directly improves performance.
3. Marketing doesn’t end at conversion
Duolingo doesn’t use social media just to drive downloads. They understand that convincing someone to learn a new language takes more than an ad. Instead, their strategy focuses on being part of what matters to people: conversations, fandoms, and memes.
The same logic applies to ground transportation.
Not everyone is ready to travel all the time. But if a brand remains relevant, entertaining, and helpful, it will be top-of-mind when the time to book a ticket arrives.
4. Measure and adapt quickly: start small, scale smart
Instead of investing heavily in uncertain campaigns, Duolingo tests small ideas, tracks responses, and scales the ones that work, whether it’s a social media post or a larger activation like their annual mascot parade.
For a bus company, this could mean:
Testing a new app feature with a small user group
Launching a local campaign on a specific route
Running a limited-time WhatsApp promotion before rolling it out on all channels
The key is agile experimentation: measure, take calculated risks, pivot if needed, and try again.
5. Build an app that truly solves problems, not just “exists”
People are increasingly selective about the apps they keep. Just having an app is no longer enough; it must be intuitive, functional, and useful. Duolingo knows this: they invest in usability, personalization, and daily user engagement.
What should a bus ticketing app offer?
A clear solution: fast purchasing, route visibility, travel reminders
An intuitive interface for all ages
A seamless experience with the fewest clicks possible
What matters most is solving a real problem. People who travel several times a week or month value an app that makes their life easier, quickly, clearly, and consistently. If it doesn’t deliver real and frequent value, it won’t stay on their phone.– Kim de Anda, Regional Marketing Director for Latam at Duolingo.
6. Authenticity can’t be imitated; it must be built
Many brands ask how to become “the Duolingo of their industry.” Kim’s answer is clear: Duolingo already exists. What matters is being yourself, with authenticity and purpose.
A bus company can be traditional, approachable, and trustworthy, and still be emotional, human, and memorable. It’s not about mimicking Duolingo’s humor or mascots; it’s about understanding what moves passengers and connecting with that.
There are brands with a more traditional, familiar, or even serious tone that still have the power to listen and connect emotionally. Communication isn’t always about selling, it’s about building long-term relationships. The goal isn’t to replicate another brand’s output, but to understand the strategy behind it.– Kim de Anda, Regional Marketing Director for Latam at Duolingo.
Where to begin?
Marketing is no longer just about selling. It’s about creating emotional bonds, being useful, entertaining, listening, and above all, connecting.
For ground transportation companies, this means moving away from generic communication and toward user-centered experiences, where every message, channel, and technology decision is designed with the passenger in mind.
It’s not about copying Duolingo, it’s about adopting the mindset that led them to success: deep user understanding, agile experimentation, and a commitment to authentic value.
At Reserhub, we support bus companies in this journey. We help them digitize their sales channels, activate data-driven marketing strategies, and create meaningful passenger experiences.
The first step doesn’t require an overnight transformation. It starts by listening, testing something new, and committing to continuous improvement. Because when users are at the center, results follow naturally.
Reserhub presented its evolution as a brand and launched new technological solutions at NEXT 2025.
On March 26, 2025, the second edition of NEXT took place, the event where we share the innovations our talented team is working on to evolve a vital sector for global ground mobility.
This 2025 edition is special because, in addition to being our first hybrid edition where we announced our product innovations, we took an important step in our evolution as a brand. After establishing ourselves as the key technological partner for the bus sector in Latin America, with a presence in Mexico, Brazil, Colombia, Peru, Chile, and Argentina, and supporting leading companies in their digital transformation, we are ready to take a new leap that will elevate direct sales by offering more personalized and connected experiences for every traveler.
In this new phase, Reservamos SaaS evolves into Reserhub, the innovation and technology hub connecting, optimizing, and enhancing the digital experience in ground transportation companies’ direct sales channels.
At Reserhub, our purpose is to redefine the online purchasing experience for ground transportation. We achieve this by empowering the sector with innovative technology that optimizes sales, creating authentic and lasting connections with travelers. We believe in a future where every online transaction is a unique experience. We are here to support our partners by offering technological solutions that optimize their operations and drive sustainable growth in the sector. – María Fernanda Brito, Head of Marketing at Reserhub.
As an innovation hub, Reserhub is much more than a technology provider; we are a connection center that brings together technology, data, and innovation to facilitate digital evolution.
Our three fundamental pillars—innovation, partnerships, and evolution—guide every step we take. Through advanced technological solutions, data intelligence, and a close approach, we support our partners at every step, driving success and growth.
The ‘R’ in our logo represents the leadership and vision that drive us to connect, evolve, and grow alongside our partners, carrying out a digital evolution that positively impacts the sector’s future.
There is much to build. Much to learn. And much to improve. But I believe Reserhub is on the right path. Today, ground transportation is ready for a historic transformation. And we, together—each in our roles—have the opportunity to lead that change. – Sebastián Gómez, Director of Reserhub.
Reserhub Ecosystem Launch
During NEXT, we also introduced the Reserhub ecosystem, which integrates technology and data intelligence to revolutionize direct sales channels.
Adrián Cuadros, Head of Product at Reserhub, presented our three main solutions: 1) Reserhub Data, the data management and activation platform that allows storing, unifying, analyzing, and activating user interactions to enhance their strategic use; 2) Reserhub Commerce, the AI-powered e-commerce platform tailored to direct online sales channels; 3) Reserhub Revenue, the Revenue Management System that strengthens business performance and optimizes income.
Reserhub Data
At Reserhub, we have developed a data management and activation platform that extracts, transforms, and processes information to make intelligent decisions. Every user interaction across different sales channels becomes an opportunity to offer unique and personalized experiences, optimizing the purchase flow to be as simple and efficient as possible.
Reserhub Data is one of our main bets to achieve hyper-personalization in the digital purchasing process for users within their direct online sales channels. – Oscar Jiménez, Product Manager at Reserhub.
Our solution consolidates 99% of user interactions, even when using ad blockers. This ensures a complete and accurate view of their behavior, eliminating blind spots in decision-making.
Omnichannel profiles to better understand each user
Our advanced technology identifies and organizes users into a unique profile, capturing their preferences, interactions, and key events across all touchpoints. This opens the door to truly personalized experiences.
Reserhub Data analyzes and organizes information to help operational teams create concrete and effective strategies:
– Personalized recommendations that increase conversion.
– Operational optimization to adjust prices and availability in real-time.
– Campaign automation, segmenting users based on their behaviors.
With Reserhub Data, companies can collect information and turn it into competitive advantages for their business. By personalizing, automating, and optimizing, every decision is based on real insights, driving efficiency and profitability.
Reserhub Commerce
We envision a future where e-commerce not only facilitates purchasing but also anticipates it. We believe the key is data. Every interaction with e-commerce generates valuable information, and at Reserhub, we transform it into opportunities to continue evolving our technology and boost the digital growth of our partners.
Reserhub Commerce allows users to personalize their shopping experience with features like seat comparison without switching tabs, adding frequent passengers with a single click, and quickly converting one-way tickets into round trips. Additionally, it incorporates incentives such as travel insurance and promotions to optimize companies’ average ticket revenue.
Through its machine-learning system, Reserhub Commerce continuously improves travel recommendations, adjusting to each user’s preferences. This ensures increasingly precise and relevant results, enhancing user satisfaction and loyalty.
At Reserhub Commerce, we simplify the purchasing process, increase traveler satisfaction, and help businesses grow. Our continuous evolution and commitment to innovation guarantee a faster, smarter, and more personalized purchasing experience driven by data analysis.– Oscar Jiménez, Product Manager at Reserhub.
With Reserhub Commerce, bus companies can offer a modern, efficient, and highly personalized purchasing experience. By streamlining the buying process and increasing user satisfaction, this technological solution becomes a strategic ally for business growth and traveler loyalty.
Reserhub Revenue
Reserhub Revenue helps companies anticipate market fluctuations by analyzing their performance and that of their competitors. Its continuous learning capability facilitates the implementation of precise pricing strategies, ensuring a competitive advantage on every route and season.
Reserhub Revenue provides accurate and agile answers to the questions companies have about their markets through advanced technology and machine learning.– Camilla Brugali, Product Manager at Reserhub.
This system consists of intelligent modules that go beyond market monitoring and analysis. By leveraging machine learning, Reserhub Revenue detects demand patterns, identifies supply variations, and generates proactive alerts, allowing strategic adjustments in real time. Additionally, its predictive pricing engine recommends optimal rates based on historical data, market trends, and competitive factors, ensuring more effective decisions.
Revenue Management goes beyond adjusting prices; its true value lies in diversifying the offer and generating more opportunities for more clients to access our product or service. – Camilla Brugali, Product Manager at Reserhub.
Price suggestion module: agile and strategic adjustment
The Price Suggestion module allows companies to adapt their rates quickly and strategically based on demand and market conditions. With this tool, pricing decisions became more efficient and aligned with passenger expectations.
Powered by artificial intelligence and machine learning, Reserhub Revenue analyzes real-time data to deliver dynamic fares. In this way, each passenger receives the most appropriate price for their journey, optimizing both occupancy and revenue for the company.
Real-time market alerts
The system issues instant alerts on market and competitor movements, enabling timely strategic adjustments. This responsiveness ensures that companies react accurately to changes in demand or in the pricing strategy of other operators.
Through a combination of automation, machine learning, and data-driven strategies, Reserhub Revenue optimizes near-term profitability and drives sustained growth for bus companies.
During NEXT 2025, Reserhub Revenue’s ability to transform revenue management in the industry was showcased. With innovative tools and an artificial intelligence-based approach, this solution represented a new standard in price optimization and revenue maximization.
Interurbano
For the first time, we introduceInterurbano, the new tool designed to enhance the experience of travelers on high-frequency, short-notice routes. Integrated into our e-commerce ecosystem, this solution leverages mobile technology to offer faster and more secure processes.
With Interurbano, users can:
Perform quick searches by location or departure point.
Purchase tickets in less than a minute from anywhere.
Access a secure and hassle-free login.
Enjoy digital tickets available even without an internet connection.
Set their favorite origin for faster searches.
Easily repurchase tickets through their purchase history.
It is a mobile-first e-commerce solution designed to digitize and streamline ticket purchases for interurban travel, offering a fast and personalized experience.– Ángel Huerta, Product Manager at Reserhub.
The implementation of Interurbano not only improves the passenger experience but also has a positive impact on transport companies’ operations:
Increase in digital sales, thanks to a faster and more accessible purchasing process.
Reduction in operational costs by decreasing the need for physical ticket booths and manual processes.
Greater user loyalty by providing a smooth and convenient experience.
With this new development, high-frequency interurban travel is transformed into a fast and personalized experience. This solution makes ticket purchasing easier and drives the sector’s digitalization, optimizing revenue and customer relationships.
This solution for high-frequency, short-notice travel aims to digitize the intercity travel sector, which requires a different purchasing flow than city-to-city travelers.
All the work of the product team is designed so that Reserhub Data, Commerce, and Revenue are powerful tools on their own but are even better when working together.
A core principle in how we design technology at Reserhub is constant communication with our customers. We call this principle Better Together. By working closely with our customers, we amplify results. We want to apply this same principle to our tools. Each one, in connection and communication with the other, enhances its impact. Likewise, the Reserhub ecosystem is Better Together.-Adrián Cuadros, Head of Product at Reserhub.
At the 2025 edition of NEXT | Where Everything Comes Together, we explored how technology can drive the evolution of businesses, creating new opportunities to grow, innovate, and connect with more travelers.
We become an innovation hub that connects technology, data and strategy to empower our partners’ growth. With Reserhub Commerce, Reserhub Data and Reserhub Revenue, we redefine ticketing and revenue management, offering customized and scalable solutions. Join the transformation!
In 2013, purchasing a ticket to travel by bus was a complex experience filled with uncertainty: travelers had no alternatives to make their purchases more efficiently from their devices, while bus companies faced challenges in digitizing their own sales channels, falling behind in their ability to adapt and compete in an increasingly digital market. The passenger ground transportation sector needed an ally to enhance its growth potential.
In that process, we found the opportunity to become a driver of innovation. In 2016, we evolved our business to create Reservamos SaaS, the technology provider for the bus sector, capable of accelerating the sector’s adaptation to market demands and new digital consumers.
Realizing that the purchase experience on bus company websites was neither dynamic nor fluid, in 2018, we launched the first version of the eCommerce platform for Primera Plus on its direct channel, helping transform its sales processes and connect with millions of travelers. This experience and industry knowledge enabled us to cross borders, and in 2020, we signed our first international client, Rápido Ochoa, in Colombia.
The second step was developing a tool to optimize operations and revenue management. In 2021, we launched BrainPROS, the first version of our Revenue Management System. A year later, in 2022, we expanded into a third market with our first Revenue Management client, wemobi from Grupo JCA, a leader in the bus sector in Brazil.
Today, our solutions are available in leading passenger ground transportation companies across Latin America, in key markets such as Mexico, Brazil, Colombia, Peru, Chile, and Argentina.
Now, we are taking it a step further. By focusing on data organization and analysis, user-centered design, and agile methodologies, we address the third major challenge for companies: personalizing their service uniquely through dynamic, versatile, and relevant solutions.
Our development has made us a comprehensive ecosystem that redefines how companies enhance their competitiveness. As a result, we have a new story to tell and a new brand identity to introduce.
This rebrand is our statement of principles for the future of technology. By becoming Reserhub, we embrace an identity that seeks to inspire companies to lead the evolution of their sales channels while closely and humanely supporting their teams through the innovation process.– Scarlet Mendoza, Senior Brand Graphic Designer at Reserhub.
How did we transition from Reservamos SaaS to Reserhub?
We evolved our brand from Reservamos SaaS to Reserhub, establishing it as the meeting point where technology, knowledge, and strategic innovation converge to accelerate the company’s future, with tools designed to maximize opportunities and foster continuous growth.
The choice of “Reserhub” merges the concept of “reservation” with the notion of a “hub” as a central point where information, technology, and services converge.
The name change reflects our ongoing evolution, just like our technology. In our continuous pursuit of offering the best digital experience for our partners’ sales channels, we decided to move forward, reinforcing the attributes that define us as a brand.
The transition from Reservamos SaaS to Reserhub was much more than a simple name change; it was a strategic process that led us to rethink the brand’s DNA and how we relate to the companies that trust us. We started by reviewing the brand portfolio and audience insights to understand how to generate greater clarity and differentiation in our value proposition, where guiding our partners toward digital success is our top priority. – Scarlet Mendoza, Senior Brand Graphic Designer at Reserhub.
Our experience in the passenger ground transportation sector has enabled us to create a mature technology ecosystem that drives the industry’s growth. We want to expand this impact and bring our technology to more companies and sectors.
This redesign demonstrates that when design and strategy come together, brands don’t just change their appearance; they connect deeply and pave the way for a future full of opportunities. – Scarlet Mendoza, Senior Brand Graphic Designer at Reserhub.
As a true innovation hub, we remain committed to the shared growth of our partners, with the mission of being the leading technology platform of the future.
Redefining the “R”: New Logo
The “R” in our logo is more than just a letter; it is the force that guides our partners and opens new paths to their success. It represents the leadership, innovation, and experience we provide to drive their business growth.
Every stroke of the “R” reflects that intention to guide and provide what is necessary to move forward. We are a “hub” that directs companies, receives, transforms, and enhances information and knowledge so they can better understand traveler behavior and their market.– Scarlet Mendoza, Senior Brand Graphic Designer at Reserhub.
The icon maintains a strong connection with the original visual identity and with Reservamos, our holding brand, reinforcing the heritage and solidity of our legacy.
On the other hand, Reserhub is positioned within the brand taxonomy as a pure or typographic logo. This strategy enables us to stand out by simplifying and enhancing brand recognition.
We have opted for lower saturation in the color circle, helping us stand out among competitors and other technology brands, and ensuring a unique and consistent identity.
Visual Identity
Our new color palette represents the DNA of our brand archetype and attributes, built around a color triad:
Green: Reflects growth, not only as a brand but also for our partners.
Orange: Represents innovation.
Purple: Represents our team’s creativity.
Regarding visual identity, we focused on conveying versatility, modernity, and approachability. We designed clean and dynamic graphic elements, a color palette communicating trust and agility, and typography reinforcing our technological spirit. This, combined with a brand narrative centered on collaboration and innovation, enabled us to transition to a stronger brand ready for new horizons. – Scarlet Mendoza, Senior Brand Graphic Designer at Reserhub.
Reserhub Technology Ecosystem
We are an innovation hub that facilitates digital evolution with the help of advanced technological solutions, supported by a close approach that accompanies every step of the process, ensuring growth, efficiency, and new opportunities.
These are the solutions that make up the Reserhub technology ecosystem, enabling passenger ground transportation companies to evolve their sales channels:
Reserhub Commerce
An AI-powered eCommerce platform that optimizes everything from the search engine to ticket generation within each company’s online direct sales channel, providing personalized and secure purchasing experiences.
Reserhub Data
A data management and activation platform that enables storing, unifying, analyzing, and activating user interactions to enhance their strategic use.
It facilitates personalization, optimizes data-driven decision-making, and enables strategic audience or user segment management.
Reserhub Revenue
A Revenue Management System that strengthens business performance through monitoring modules, market analysis, and intelligent pricing recommendations to optimize revenue.
By merging strategic design, data analysis, and a focus on our partner’s needs, we have created a brand that bets on agility and scalability through our solutions: Reserhub Commerce, Reserhub Data, and Reserhub Revenue; prepared to lead change and create new opportunities in the sector.– Scarlet Mendoza, Senior Brand Graphic Designer at Reserhub.
Join us in revolutionizing your direct sales channels
At Reserhub, we take pride in being the technology partner that drives the evolution of sales channels, empowering companies to offer online purchasing experiences based on trust, simplicity, and innovation. With our customizable platforms, we help increase revenue, optimize operations, and provide real-time insights for smarter decision-making.
We are committed to meeting the specific needs of each allied bus company, ensuring that each solution becomes a growth engine for digital evolution.
We want our partners to lead the future of reservations, driving their growth and innovation.
We’ll tell you how our technology solves the technological challenges of bus companies.
Reserhub was born from the opportunity to provide bus companies with optimized technology to promote and sell their tickets through a dynamic, secure, and effective e-commerce platform, strengthened with tools and solutions that adapt to the needs of digital travelers. Reserhub is the technological infrastructure bus operators need to boost online ticket sales with a global impact. This way, our solutions lead the bus sector’s evolution toward direct online ticket sales.
But how did it all start?
Reserhub’s journey began with the vision of its founders Sebastián Gómez, Andrés Sucre, and Adrián Cuadros, who, from the beginning, set out to transform the way bus ticket sales are made and adapt this industry to the new needs of digital travelers.
The adventure started after realizing that while lines at bus terminal ticket counters were endless and buying a bus ticket was increasingly complicated, these companies’ digital channels were underutilized. In addition, many bus companies have made heavy investments to develop digital channels in-house without reaching the desired outcomes.
That’s how they decided to become a tech partner that, today helps bus companies achieve better results and reach smarter sales through solutions that drive the industry’s growth.
The road to innovation
At Reserhub, we drive the evolution of digital sales channels through advanced and customizable technology solutions that enable connection, growth, and innovation. Through our innovation process, we guide companies on a path of continuous improvement, growth, and expansion.
Our ability to adapt to various languages and markets allows us to deliver experiences that meet the needs of our partners across different parts of the world, ensuring each interaction is meaningful. With a unique combination of data analysis, user-centered design, and agile development, we provide platforms that enhance operational efficiency and ensure a unique online shopping experience.
The benefits of having Reserhub’s technology include:
Revenue growth through optimized ticket sales, dynamic pricing, and market intelligence.
More agile IT teams.
Efficient ticketing, revenue management, and competitor analysis.
Improved operational efficiency and higher sales conversion rates.
Reserhub’s tech ecosystem
Our ecosystem is made up of intelligent and personalized solutions. Below, we describe each one:
Reserhub Commerce
An AI-powered e-commerce platform adapted to each company’s needs, optimizing everything from the search engine to ticket generation to deliver personalized and secure shopping experiences.
Reserhub Data
A data management and activation platform that allows storing, unifying, analyzing, and activating user interactions to maximize their strategic use. It facilitates personalization, optimizes data-driven decision-making, and enables efficient audience or user segment management.
Reserhub Revenue
A revenue management system that enhances business performance through monitoring modules, market analysis, and smart pricing suggestions to maximize revenue.
How is Reserhub Commerce different from a white-label solution?
Our e-commerce platform stands out from a white-label in several key aspects:
Modular and personalized approach: Unlike a white-label solution, which usually offers a standard product branded for the client, Reserhub’s e-commerce platform is modular and highly customizable. This means we not only adapt the interface and functionalities to each company’s specific needs but also ensure constant innovation and updates that drive higher sales for our partners. We also provide advanced tools such as analytics, fraud prevention, and marketing modules that allow for deep personalization and detailed management of sales and operations.
Advanced technology and expert support: We use AI and data analysis technologies to optimize the sales funnel and deliver a user experience adapted to market needs. In addition, we offer continuous support and expert advice to ensure the digital success of our partners. A white-label solution, on the other hand, typically offers less flexibility in integrating advanced technologies and personalized support.
Optimization and control: Our platform not only provides an e-commerce solution but also offers tools to optimize conversion, manage fraud prevention, and perform real-time user behavior analysis. This allows companies to have deeper and more efficient control over their digital sales channels—something a standard white-label doesn’t always guarantee.
Competitive advantages over OTAs and other options on the market
At Reserhub, we offer a comprehensive solution that reduces costs, optimizes revenue management, and improves the experience for both companies and users, outperforming the limitations of OTAs and other market options.
Cost reduction and margin improvement: Companies save costs by not paying commissions to OTAs and can increase their transaction margins with actions like round-trip ticket sales.
Direct access to data and liquidity: Our solution provides the advantage of keeping data collection within the brand, ensuring that the information is available in real time without depending on third parties. It also provides greater liquidity by allowing income to be deposited directly into the company’s accounts, eliminating dependence on OTA policies.
Personalized experience for the traveler: By using the direct channels of partner companies, travelers benefit from lower prices by avoiding extra OTA fees and commissions. They also gain access to exclusive promotions and a personalized shopping experience with more efficient and straightforward customer service.
Loyalty and efficient sales management: Direct sales not only offer better prices and promotions but also allow better management of reservations and purchases and access to loyalty programs not available on other platforms. Sales revenue is more effectively managed due to constant cash flow and greater profit margins from eliminating intermediaries’ commissions.
Today, Reserhub provides technology to the most crucial ground passenger transportation brands in Mexico, Brazil, Peru, Chile, Argentina, and Colombia—and continues to pursue its vision of expanding globally.
Connecting with the digital traveler and boosting direct sales channels is possible with the right technology and guidance. At Reserhub, innovation is our engine, and we guide bus companies toward growing their online sales.
