We tell you how the Reservamos SaaS Product Designer team works to redesign the search widget in the eCommerce of our partner bus companies, and how we measure its success.
At Reservamos SaaS we develop technology that drives the evolution of online sales channels for bus companies. This is to offer intelligent, personalized, and secure shopping experiences.
To provide these experiences it is necessary to be in constant search of a functional, intuitive, and personalized design. This is where our Product Designer team, made up of UX/UI design professionals, had a hand in completely revamping the search system on the eCommerce platform, focusing on user experience and technical efficiency.
Every aspect, from the interface to the enhanced functionalities, was meticulously redesigned to provide our partners’ users with a faster, more intuitive, and personalized search experience.
An intuitive interface implies clear navigation and an attractive visual presentation that effectively guides the user to their goal. – Jair Pérez, Lead Product Designer at Reservamos SaaS.
A redesign based on data and analytics
The Product Designer team previously conducted a benchmark that involved analyzing the functionality, usability, and aesthetics of similar components from other companies, to identify best practices and trends in design and functionality.
This analysis was not only limited to travel sites but to any product that might have some functionality they were interested in at the time. This is a constant practice within the team, which reviews applications to detect if any component is interesting to apply in the bus sector. This is done to improve the quality of the design.
One of the most outstanding features of the search widget is the advanced customization of the widget. Now, the destination field suggests cities based on the user’s origin, which streamlines the search process. In addition, it learns from the user’s preferences to suggest anticipated routes, improving the efficiency and relevance of searches.
When we talk about an optimal personalized experience, we mean that the user makes the product his own and can interact with it more simply and effectively. – Jair Pérez, Lead Product Designer at Reservamos SaaS.
The redesign was not only limited to visuals, we also worked on code optimization to improve loading speed, implementation of caching technologies to reduce server response times, and responsive design practices to ensure a consistent experience on different devices and screen sizes.
Constant monitoring for success
As part of the follow-up to the launch of the new search widget, the Product Designer team focused on measuring the average time it took the user to perform a search, user feedback, and analysis of browsing behavior to identify areas for improvement. This allowed for data-driven adjustments to continuously optimize the search experience and ensure a better experience with the bus company’s eCommerce.
The metric to track is how long it takes a user to perform some task. In this case, how long it take the user to perform the search from the moment they enter the home page. – Jair Pérez, Lead Product Designer at Reservamos SaaS.
According to Jair, the personalization improvements they made helped them complete this task in less time. Now they know what route the user might be looking for to display that preloaded information, so the user only has to choose the day he/she is interested in traveling.
Leaving aside that each functionality has a specific objective, we could say that the main thing we are looking for is that the user can understand and interact with our design. – Jair Pérez, Lead Product Designer at Reservamos SaaS.
Part of the Product Designer team’s job, before it goes into production, is to see what they expect from the new release and what metrics will tell them that their redesign is working. Once some time has passed, the product team analyzes that data to make corrections or terminate it. In addition, an important point is that they are always on the lookout for what users think of the product, through the survey they are shown at the end of an online purchase of a ticket.
Through this work methodology, the Product Designer team remains committed to continuous improvement, using key metrics on user behavior in our partners’ eCommerce sites, and feedback from travelers, to identify areas of opportunity and make pertinent adjustments.
Our focus at Reservamos SaaS is to understand and adapt to the needs of travelers and bus companies, to maintain agile rates of innovation, and to offer solutions that simplify and enrich the online bus ticket purchasing experience, thus ensuring the digital success of our partners.
Reservamos SaaS drives learning value with spaces created for your team members to share ideas and acquire new knowledge.
Reservamos SaaS is a technology ecosystem created to drive the digital growth of bus companies. In that sense, continuous learning and exploration of new technologies are key to staying current and being more productive.
As part of continuous learning, members of the Reservamos SaaS Technology team have proposed initiatives to share knowledge and foster new skills. These are the Growth Afternoons, which are aligned with one of our four core values which is learning. With this value, we aim to take advantage of every challenge or project to develop a new skill or improve it. We learn fast to grow faster. Three other values accompany the learning value and together guide our mission and vision: creativity, resilience, and empathy.
What are the Growth Afternoons at Reservamos SaaS?
The Growth Afternoons —an initiative proposed by Elias Matheus, CTO at Reservamos SaaS— arose with the objective of providing a space dedicated to learning and exploring Artificial Intelligence (AI) tools, in order to streamline the software development process and be more productive.
Initially, the growth afternoons were mainly oriented to the Technology team but were later opened to the entire organization. These are conducted through the Google Meets tool so that all team members, regardless of their location, can join for an hour during working hours on Thursdays.
The sessions began with technical talks led by the Technology team but eventually branched out to include discussions of past work experiences, visions, and insights from team members.
In addition, product demonstrations and discussions about internal initiatives were introduced, such as power-ups, which are internal projects proposed by members of the various Reservamos SaaS teams that can be useful internally in the company.
As the initiative has evolved, it has become a space for sharing knowledge and practicing soft skills, such as communication and teamwork. Although participation in the activities is not mandatory, everyone is encouraged to take advantage of this opportunity to grow professionally and contribute to collective learning.
It is optional because, in the end over time, we agree that learning cannot be forced. You have to be in the creative mode to learn or explore something new. That’s why we continued to do what we had planned at the beginning so that everyone could decide how much time to dedicate to this value of learning. -Walter Méndez, Tech Lead and one of the organizers of the Growth Afternoons at Reservamos SaaS.
Objective of the Growth Afternoons
The main objective of this initiative, according to Walter, is to share information and knowledge among all Reservamos SaaS members. As such there was no target number of people joining the session. When the People team joined the follow-up, the average number of people connecting was 35.
Another goal was to add people who were not just from the Technology team and so the discussions and power-ups were added, to enrich our knowledge and capabilities as a company.
Our talks are at the level of any other talk out there. Any talk we have already given, we can perfectly expose it to the general public. As long as we are careful not to share confidential information. -Walter Méndez, Tech Lead and one of the organizers of the Growth Afternoons at Reservamos SaaS.
Importance of the Growth Afternoons
According to Walter, at the Reservamos SaaS level, creating a space to exchange opinions for anyone to join is extremely valuable. It allows us to meet people from other teams and interact by sharing opinions and knowledge.
It’s about getting to know each other a little better and sharing knowledge. It’s a way in which we learn from each other’s learning capabilities. -Walter Méndez, Tech Lead and one of the organizers of the Growth Afternoons at Reservamos SaaS.
Walter shares that this space is ideal, in addition to sharing knowledge, to overcome fears so that people can go to other spaces to give talks or participate in communities to share their opinions. The valuable thing is that they can be heard and listen to other people.
I would love it if people would dare to take on these new responsibilities that are not obligatory. It would be great if they would join us to give a talk. -Walter Méndez, Tech Lead and one of the organizers of the Tardes de Crecimiento at Reservamos SaaS.
Ultimately, the Growth Afternoons have proven to be a valuable resource for fostering continuous learning, sharing knowledge, and strengthening the community within the company. Through this initiative, a space has been created where all members of Reservamos SaaS can learn, grow, and contribute to the success of the organization.
Discover how Reservamos SaaS, through its Core product team, implements technological innovations in the bus sector with the help of the A/B Test methodology.
Developing new functionalities within a technological solution involves analyzing different factors, such as user behavior, market trends, best practices in UI/UX, and adoption of new technologies, among others.
At Reservamos SaaS we work to provide innovation for our partners in each solution implemented in their companies. To do so, we have a Core product team to work on new functionalities within the eCommerce platform.
The Core product team is in charge of adding different innovations within the roadmap of the bus companies with Reservamos SaaS as a technological partner.
Within its development process, this technology squad launches tests of those functionalities, to ensure their success, provide a better service to travelers, and increase the bus companies’ revenues.
Our Core product team is working to bring additional functionalities to our partners’ roadmap, resulting in more innovation than they are demanding. -Óscar Jiménez, product manager at Reservamos SaaS.
The A/B Test methodology enables the Core product team to evaluate two variants fairly under a controlled population segment.
It speaks very well of a company that implements this type of methodology. We are unbiased when making a decision. You put two variants in the competition and evaluate which one performs better. -Óscar Jiménez, product manager at Reservamos SaaS.
The Reservamos SaaS Core product team stands out for its commitment to continuous innovation and constant improvement of the functionalities offered to its partners in the bus sector. Implementing the A/B Test methodology emerges as a fundamental pillar in this process, enabling an impartial and accurate evaluation of the new features introduced in the technological ecosystem.
What is A/B Test?
The A/B Test, also known as the A/B test or split test, is a methodology used in digital marketing and data analysis to compare two versions of an element, such as a website, a mobile app, an email, or an ad; to determine which one is more effective in terms of reaching a predetermined goal, such as conversions, click-through rates or sales.
In an A/B test, the audience is randomly divided into two groups: the control group, which views the original version (A), and the test group, which views a different version (B), which may vary in a specific aspect, such as the color of a button, the text of an ad or the layout of a page. The groups’ results are compared to determine which version generates better target metric results.
This approach is crucial for enhancing user experience and making data-driven decisions in the digital world. It helps us determine which modifications are more impactful and result in better outcomes, enabling us to refine our strategies and achieve better performance over time.
Through the A/B Test, a fair comparison between variants is achieved, which facilitates the identification of those that generate better performance and, therefore, a more satisfactory experience for end users.
This data-driven approach optimizes user experience and supports informed decision-making and continuous strategy improvement at Reservamos SaaS.
How is the A/B Test applied in Reservamos SaaS?
A couple of weeks ago, the Core product team launched the redesign of the results screen displayed when a user searches for bus tickets in our allies’ eCommerce.
One of the main changes to the screen is that seats are shown when there is a sense of urgency, i.e. when there are less than 6 seats available.
For this new functionality, the Core product team worked with the help of the A/B Test methodology to evaluate the results of the redesign. For example, Óscar says that when they tested this functionality they had 50% of users who could see the new results screen and the other 50% with the old version of the screen.
Here what we were interested in measuring was, out of that number of people, how many went on to an attempt to buy, i.e. I am interested in choosing a travel schedule for the funnel process. -Óscar Jimenez, product manager at Reservamos SaaS.
In this experiment, according to Oscar, the number they were most interested in measuring was the percentage of users who completed a purchase. “He also mentions that this methodology is useful in eliminating biases like seasonality. For instance, conducting the A/B test during the peak season helped remove any bias regarding the reasons why one variant may be better than the other.”
The value of the A/B test is that it removes biases so you can determine when a feature you changed performed better or worse. We achieved excellent results with our A/B tests of the new improvements. -Oscar Jimenez, product manager at Reservamos SaaS.
Before conducting an A/B test, the Core product team aligns with partner companies to ensure they are informed of the methodology and metrics. From the first day of the launch, the data is monitored and its evolution is communicated to the bus companies.
One of the defining qualities of the Core product team is our willingness to try new things and implement significant alterations to the funnel or product. This is done to improve or understand which hypotheses can be improved. Beyond the result on the results screen, the A/B Test allows us to experiment in a safe and reliable way. -Óscar Jiménez, product manager at Reservamos SaaS.
Why is it important to perform an A/B Test?
According to Oscar, the importance of the A/B Test is that it allows the Core product team to perform a fairer analysis of the performance and success of a functionality.
You should perform the task simultaneously, under identical conditions, and among a well-defined and segmented percentage of users. -Óscar Jiménez, product manager at Reservamos SaaS.
Bus companies that lack robust technology teams can benefit greatly from implementing A/B testing. Rápido Ochoa is an example of a company that has taken advantage of new functionalities such as the search widget, with recommendations of recent searches, the autocomplete feature, and the new results screen.
For them, it is a very positive evolution. With this, we can democratize the functionalities of all our partners in Mexico, Brazil, Colombia, and Peru, ensuring that A/B tests have an impact on everyone. It is recommended to conduct A/B tests in other markets, even if the functionality is the same. -Óscar Jiménez, product manager at Reservamos SaaS.
In summary, the A/B test is an effective tool for continuous improvement and a great example of how technology and collaboration can drive growth and innovation in the bus industry.
With this new appointment, Reservamos SaaS strengthens its presence in Brazil, and advances its commitment to drive the digital evolution of the bus sector throughout the Latam region.
At Reservamos SaaS we are committed to the mission of leading the digital transformation of the bus sector in the Latin American region.
As part of our expansion and strengthening phase, we remain on a mission to develop the technology and attract the talent needed to guide bus companies towards digital growth.
That is why, as of April 22nd, we announced the integration of Thiego Paes to Reservamos SaaS as Country Manager for Brazil. Fernando Aguilera, who had been in this position, will continue to lead the company’s expansion through special projects, which we will share soon.
Thiego joins Reservamos SaaS to leverage efforts in culture, team, markets and technology. Since our official entry into Brazil in January 2023, we have cultivated trusted relationships with the main players in the sector, based on our knowledge and experience. We are currently in advanced stages of implementation and development with large companies in Brazil, accompanying their digital evolution and expansion. In 2024, we will consolidate our presence in Mexico, Colombia and Brazil and we will also start operations in other countries in the region, such as Chile and Peru, thus strengthening our presence and commitment to the growth of the industry.
Thiego’s track record in mobility and transportation issues in the region is extensive, highlighting its 11 years of growth and leadership in TAM and its participation in the creation of what is now Latam Airlines. Within the bus sector, he began his career with Grupo JCA, one of the largest holding companies in Brazil, owner of brands such as Cometa, 1001, Catarinense and Expresso do Sul. His contribution was mainly focused on driving the sector forward, through the adoption of new technologies, the implementation of changes in operational processes, and the introduction of new brands to the market.
His most recent experience was the creation and conformation of the brand wemobi, a 100% digital bus company, created by Grupo JCA to face a new trend of online competitors. There, Thiego started as Project Manager, until reaching the General Management. Among his achievements is the publication by the MIT Technology Review Magazine of Brazil, in which he highlights wemobi as a success story for its revenue growth, based on the implementation of Reservamos SaaS Revenue Management technology.
Why choose Reservamos SaaS as a technological partner?
Thiego began his work experience in the airline industry, which while its main focus is on customers and technology to improve the travel experience, also faces financial challenges due to high operational and fleet renewal costs, as well as excessive centralization in a few technology providers. These limitations restrict opportunities for innovation in the sector.
By migrating to the bus sector, Thiego set itself the goal of driving a technological transformation within Grupo JCA, in order to generate a high impact. At wemobi, he opened the doors to digital growth in one of the most important mobility industries, such as passenger ground transportation in Brazil. This commitment to digital evolution brings him to Reservamos SaaS.
Upon learning about Reservamos SaaS and the vision of its founders, I was impressed by its potential to transform the bus industry globally and in Latin America. I decided to join the team to support from the inside this innovative strategy, which promises lasting change. I felt a strong connection with their vision and focus on adding value through technology, which is reflected in the tangible results they deliver to the companies that trust them. – Thiego Paes, Country Manager for Brazil at Reservamos SaaS.
Thiego acknowledges that in this new position he has a lot to learn as he sees Reservamos SaaS as a technology expert. He shares that he is motivated by the idea of learning more about how the solutions that make up the Reservamos SaaS technology ecosystem are evolving.
Challenges and vision of the bus sector in Brazil
According to Thiego, the Brazilian bus sector is going through a major change due to the arrival of new platforms, a new regulatory framework and changes in customer behavior.
In recent years, the market was very focused on combating illegality, suffered the impacts of the pandemic, and spending so many hours and energy on these issues slowed down its advances in technology, to take care of and get to know the customer better. Making this move on its own is not fast, is not simple and is still not efficient, because it is something outside its core business, or that generates high costs, at a time of market recovery and need for fleet renewal -Thiego Paes, Country Manager for Brazil at Reservamos SaaS.
One of the main challenges, according to Thiego, will be to show bus companies the investments in technology and their results in an efficient way, and to give access to better solutions, with global impact.
We must show how our technology can change the strategy and the future of this sector. -Thiego Paes, Country Manager for Brazil at Reservamos SaaS.
Reservamos SaaS technology is developed from Mexico, one of the best IT training centers in the world, with specialized talent, capable of understanding and adapting to the challenges and needs of the world’s main markets. Reservamos SaaS has put experts within reach of Brazilian companies, in order to accelerate their digital innovation, and compete with new business models, focused on online sales.
In this sense, Thiego considers Reservamos SaaS to be a technological ecosystem with the capacity to offer solutions and tools for all types of companies, with a value proposition aimed at accompanying the sector and connecting it with the best opportunities for growth.
To meet the challenges in the bus sector, Thiego believes that two best practices implemented in the airline sector can be taken up again:
Support from within, with training and support in change management processes and product management. Putting a lot of focus on PMO (Project Management Office) positions, in order to ensure that the technological tools or solutions are working and are in line with the needs of the market and the companies.
Taking care of customers. Customer Centricity with B2B is needed. Bus companies face challenges to have the best teams to manage technology. With the help of a specialized partner, companies can accelerate their ability to innovate and streamline their implementation processes.
Proposals for Reservamos SaaS
Thiego’s main focus at Reservamos SaaS will be to promote Customer Success, Change Management and digital strategies for the bus industry in Brazil.
In addition to opening spaces for exchange and conversation between the various stakeholders of the companies, to meet their customers, permeate to each area of the bus companies, show the impact and importance of betting on digitization, and generate the best possible service.
The challenges of the sector take a lot of energy from the operators, and all the changes in regulation, customer behavior and the market generate the need for a very big focus on their core business. As a change agent, we can bring a granular technology strategy, so that stakeholders know that they have access to one of the best technologies globally, for a sector that for many years has been facing broad and structural challenges. Explain to them that technology is at the service of business strategy, an expertise with which we can support them. -Thiego Paes, Country Manager for Brazil at Reservamos SaaS.
Thiego’s main proposal is to enable them to understand the 360° impact of technology in cost savings, profit increase and efficiency in all areas. They should know how the technology offered by Reservamos SaaS generates a unique impact on the future of their business. Therefore, he wants conversations with potential partners to be focused not on how a product works, but on how a solution from this technological ecosystem could change their business forever.
What I can contribute from the first minute is to support our partners so that they have a comprehensive vision of how a market analysis product, together with customized analysis of their customers, enables them to make operational decisions with cost savings, beyond channel efficiency. As well as keeping their customers loyal with a simple and customized AI experience, developed in the best technology centers in the world. And that all of this is accessible through the Reservamos SaaS ecosystem. -Thiego Paes, Country Manager for Brazil at Reservamos SaaS.
Thiego highlights the relevance of exchanging best practices and sharing the positive impact experienced by the main bus companies in the region, which today consider Reservamos SaaS their strategic ally, and demonstrating through success stories how the digital evolution of the bus sector is being driven.
At Reservamos SaaS we have a lot of technology. I think that positioning ourselves as an agent of change in the transportation segment is a goal I will be committed to in the coming years. -Thiego Paes, Country Manager for Brazil at Reservamos SaaS.
At Reservamos SaaS, we remain committed to strengthening ties with companies in the sector in Brazil by expanding and strengthening our team and implementing a service and support structure that benefits our partners. In addition, we keep our eyes on new countries and continents, following our global growth plan.
We are confident that, with Thiego’s extensive experience and innovative vision, we will successfully lead new initiatives that will drive growth and technological evolution in the bus sector in Brazil. We are excited about the future that lies ahead and are confident that, hand in hand with our partners and allies, we will achieve great milestones in this important industry.
The incorporation of Thiego Paes as Country Manager for Brazil at Reservamos SaaS marks an important step in strengthening our presence in the country, and reaffirms our commitment to the digital evolution of the bus sector worldwide.
At Reservamos SaaS, we have developed specialized technology focused on maximizing the revenue of each partner company and increasing the demand for digital tickets, with the help of our Revenue Management system.
The main objectives for any company are to increase revenue, reduce costs, and maximize profitability. This happens regardless of the sector, as in the ground passenger transportation industry.
But is it possible to create a perfect strategy to achieve this goal within bus companies? With that goal in mind, at Reservamos SaaS we developed a solution that would give companies all the information, visibility, and operational capabilities needed to achieve business success.
In our day-to-day work with bus companies, we noticed a lack of specialized Revenue Management tools for this sector. That is why we decided to create BrainPROS, a Revenue Management system that gives precise and agile answers to the questions that companies have about their markets, helping to strengthen their performance and the automation of processes and operations.
Mitl García Martínez, Revenue Management Consultant for Reservamos SaaS, comments in an interview that revenue management is applied in various industries, but is best known in the aviation and hotel sectors, which are pioneers in starting to move their prices according to demand, supply, and seasons.
For example, when you buy a flight you are not aware of the full price. Today you see one price, tomorrow another, and so on. In buses, it is always very clear what the full price is, and from there the discount. In the case of buses, it is very normal for the traveler to look at the discount percentage and how much money is saved. It is a different customer. The airline customer is looking for the cheapest price, and from there, he generates his travel dates. When you travel by bus, you already have the date and you only consult schedules, to choose the cheapest within that day. –Mitl García Martínez, Revenue Management Consultant for Reservamos SaaS.
But first let’s look at the implementation of Revenue Management in the bus sector, as well as its main benefits and challenges, to understand what good revenue management looks like and how we boost it through Reservamos SaaS technology.
What is Revenue Management?
Revenue Management, also known as revenue management or demand management, is a business strategy that focuses on maximizing revenue from the sale of products or services. This discipline is commonly used in industries such as hotels, aviation, transportation, hospitality, and entertainment.
Simply put, Revenue Management involves adjusting the pricing, availability, and distribution of a company’s products or services to maximize revenue. It involves understanding market demand, forecasting buying behavior, and making strategic decisions about available supply and pricing at different times and in different sales channels.
Revenue Management uses data analysis, statistical modeling, and optimization techniques to help companies make informed decisions about pricing and capacity management. The goal is to sell the right amount of products or services, at the right price, at the right time, to maximize revenue and profitability.
In the bus sector, Mitl exemplifies that for a single bus, there can be different types of travelers, for example, people traveling for work with expenses covered by their companies, and therefore, price is not important to them. Some need to travel due to an unforeseen circumstance and price is not so important either. However, travelers going on vacation, who plan their trip and care about saving money.
There may be many different factors in which the customer has a different need to spend or not to spend. This is where this part of Revenue Management comes in, which means trying to give them the price they need. -Mitl García Martínez, Revenue Management Consultant for Reservamos SaaS.
If a bus company, according to Mitl, offers 1,000, 800, 600, and one or two 500 Mexican pesos tickets, it’s going to bring in 20 or 25 passengers. It’s probably not going to generate double the revenue, but it’s going to achieve 10% or 15% more revenue than it would have brought in with a flat strategy where all tickets were set at the same high price. Mitl believes it is important to understand the types of passengers that exist, to know what incentive to give to each one, as well as to take advantage of those who are willing to pay full price in the face of high demand.
How Reservamos SaaS drives Revenue Management?
At Reservamos SaaS we developed BrainPROS, a Revenue Management system, with data science, for the bus sector. This system has 5 modules that provide: monitoring and analysis information on market behavior; intelligent alerts on variations in market supply; indicators to measure the performance of your strategies; and intelligent pricing recommendations to optimize revenue.
For Mitl, one of the great advantages of BrainPROS is that companies do not require their Revenue Management team to adopt it. BrainPROS is easy to use and the team behind the solution adapts to each company; to provide full support in the development of strategies, as well as consulting for those who have more robust revenue management teams.
In Reservamos SaaS, the main intention is, on the one hand, to increase the revenue of our partners and, on the other, to maximize demand, so that when you lower the price of some tickets, this does not affect the profitability of the bus. -Mitl García Martínez, Revenue Management Consultant for Reservamos SaaS.
It is very important to constantly monitor the indicators to know if the strategies are working or not. The average ticket is often not enough. You have to look at other factors such as the number of trips, tickets, and outflows; and from there, you get a metric and a clear answer as to whether it is working or not. You have to weigh different metrics and give them the weight that corresponds to each one to take action. With Roll&Bits this part has been very easy. They have had between 2022 and 2023 an 80% year-over-year growth. -Mitl García Martínez, Revenue Management Consultant for Reservamos SaaS.
Challenges to implementing a Revenue Management Strategy
One of the main challenges for bus companies to adopt Revenue Management strategies, according to Mitl, is to change the idea that offering discounts is synonymous with giving away free bus trips. On the contrary, understand that lowering the price of a bus ticket is a smarter way to sell by knowing how to give the right price to travelers.
Giving the right price implies understanding peak seasons or days of excessive demand, and establishing a strategy based on that. Some days are blackout days and we know that the whole bus will be full. On those days we try to minimize discounts, whether they are at 0 or a maximum of 15% on two or three tickets, to incentivize passengers who anticipate their trip. -Mitl García Martínez, Revenue Management Consultant for Reservamos SaaS.
Mitl, according to her experience, shares that the companies that dare to do something different and give more aggressive discounts are the ones that are doing better. Such is the case of Roll&Bits, which is growing in a favorable way, where Revenue Management is not the only factor, but it does play a very important role in the company’s growth.
There are many companies in many industries that do Revenue Management. Movie theaters have been doing it for many years. Any seasonal sale in department stores also includes Revenue Management, because you are playing with an inventory that you have there with which you can generate demand from customers who would not usually buy it. That kind of strategy is also Pricing and it is Revenue Management. You’re not going to know if it works until you test it.
For Mitl, the best incentive for bus companies that have not yet tried this type of strategy is to invite them to take a calculated risk so that they can perceive the difference between selling flat and selling smart through historical information. In addition to reminding them that this type of strategy is accompanied by analysis and trends, advice, and a smart solution that minimizes these risks.
Taking risks is important, but always take calculated risks and not just risks for the sake of it. For example, with partner companies that are still discovering and learning about Revenue Management, we have been able to test dynamic pricing strategies on routes with low demand, knowing that we can stop them at any time if they do not work. This flexibility of BrainPROS allows us to transmit security to the companies. The idea is to accompany them in this ‘risk’, to test and show them that they have a huge opportunity for growth. -Mitl García Martínez, Revenue Management Consultant for Reservamos SaaS.
