We increase your online sales with the help of the A/B Testing tool on the Reservamos SaaS eCommerce platform.
The Reservamos SaaS development team has integrated a tool into their working methodology that allows them to test the effectiveness of the functionalities developed in production for the eCommerce platform.
Through A/B Testing, the Reservamos SaaS team can monitor and learn which launch implemented on your eCommerce site works better among travelers. This will allow them to analyze user behavior more accurately and make improvements that encourage higher conversion and completed sales.
The A/B Testing tool enabled on the Reservamos SaaS eCommerce platform works for all sales channels of your bus company and will help us validate user behavior toward the functionalities you decide to implement on your digital sales channel. This will allow greater agility and precision in the innovations your company wants to implement, in order to adapt to a more attractive and suitable offer for travelers’ needs.
The main objective of the A/B Testing tool is that our development and product teams can measure and compare each functionality in production, in a segment of the user base of each brand, to know its impact. This way, we identify which one generates significant improvements in the behavior of travelers and an increase in the conversion rate and sales.
With the help of A/B Testing, we perform the following actions:
Detailed segmentation to define objectives using the properties and filters available in the analytical module of the eCommerce platform.
Integration with metrics and data to obtain historical information about travelers and create more appropriate filters for each measurement.
Creation of differentiated experiments for each of the brands.
Through A/B Testing, we work with your bus company to give you direct access to the feedback that travelers provide when navigating your digital sales channel. This way, we can implement functionalities together with the certainty that they will have a positive impact on your travelers.
With the help of Reservamos SaaS technology and our support, your company stays ahead while we help you guarantee more satisfying shopping experiences, adapted to your travelers’ preferences.
Competitor Monitor will enable you to monitor the OTAs and airlines you choose, to generate more attractive strategies for your travelers.
Increasing your bus company’s competitiveness and revenue requires tools that give you a broad view of your market behavior quickly and easily. And that can adapt to show you competitors from different sectors that can influence your market.
Based on industry knowledge and learning from our partners, our technology teams have added OTAs and airlines to our Competitor Monitor solution to offer your company a greater diversity of market data and make it easier for you to make decisions to achieve much more strategic objectives by looking at the behavior of these competitors.
Competitor Monitor is a web-based tool that is part of Reservamos’ SaaS technology ecosystem and allows pricing analysts, data analysts, operations managers, and sales managers, among other members of the bus company, to visualize and analyze market performance to make better decisions on pricing strategies and inventory optimization.
To monitor OTAs, Competitor Monitor will enable you to:
Visualize both the sales of bus lines offered in an OTA and the breakdown by brand. In addition, the system can detect the brands integrated into the OTA and automatically add them to the monitoring system. In this way, our technology monitors you, while you take care of the strategies.
In the case of airlines, you can monitor the behavior of air routes that can influence your market.
Competitor Monitor facilitates the analysis of public market data and brings your company up-to-date and automatic market information, such as routes, schedules, capacity, and prices, using Data Science techniques. And best of all, you don’t need any integration!
If you would like to learn more about how the Competitor Monitor works, we would be happy to schedule a demo.
Why should your business have an App and what are its benefits?
According to the report “The State of App Marketing Latin America 2021”, which provides an overview of the mobile application industry in the Latin American region, Mexico stood out as the leader in the Spanish-speaking market, with 1.24 billion downloads, in addition to being located worldwide in the Top 10 of the main app markets with the highest number of downloads.
Digitizing your company and being present in this channel will allow you to have greater visibility and increase your market share. For this reason, we will describe 3 advantages of having an App, as well as important statistics and the impact you can expect on your business.
1. Increase the visibility of your company:
By 2025, the GSMA, an industry organization that represents the interests of mobile network operators around the world, estimates that there will be 422 million smartphones in the region. Without a doubt, the mobile channel is the one with the highest growth and best penetration compared to other devices. Apps account for a large portion of this penetration, being the channel with the best login-to-purchase conversion.
With an App, you remain present in the user’s mind since your logo is always visible on the customer’s smartphone, reminding him that he can use your services to make a trip.
2. An additional sales channel with greater efficiency:
In addition to increasing the visibility of your company, you can have a much more efficient channel to convert to sales. Customers who buy through mobile applications have 2 characteristics of great importance to brands, such as:
More recurrent customers: Users who have a brand App on their smartphones are 74% more recurrent than web or mobile web users. Recurrence is important because it is cheaper for the company to sell to a customer who has already bought, reducing the acquisition cost, vs. attracting a new customer.
Customers with higher conversion to sales (efficiency): Customers who have your App on their mobile devices buy more than users who do so through any other available sales channel. This is because the app generates more confidence when it comes to registering bank details, a situation that occurs in eCommerce in general and not just in the travel industry. The conversion per channel that we have studied in our sector is as follows:
Applications = 6x
Web = 3x
Mobile Web = 1
3. Customer loyalty:
It is important not to confuse customer satisfaction with loyalty; Although customer satisfaction influences brand loyalty, this does not mean that the customer cannot opt for other services that provide greater comfort. However, having your own App will allow you to provide added value to your users by facilitating the purchase process, with faster and easier access. Above all, take advantage of the reviews you receive to continue improving and increase the satisfaction of your users.
What is the impact of having an App?
As we mentioned before, with an App you will have better efficiency and recurrence. Just visualize this: With a mobile app you will be able to convert a percentage of the volume of clients that you have in a channel such as the mobile web to a user of your native application that will always have you at the Top of Mind when deciding how to travel, and this at their turn translates into increased profits by having a more efficient channel with higher conversion.
If you know what your company needs and you have the necessary equipment, go ahead! Otherwise, you can find companies dedicated to the development of applications specifically for your industry, which can help you have an application adapted to your market, offer, and audience, making your costs, development time, and expected success more efficient.
At Reservamos SaaS we not only have the experience to develop the App for your bus company, but we also have the best ratings in mobile apps and success stories in the sector.
We spoke with Endeavor Mexico’s team about their efforts within the entrepreneurial ecosystem to continue promoting the development of women in business and entrepreneurship.
According to figures from Endeavor Mexico, among the active companies in their Latin American network, over 120 women hold leadership positions in those companies. As part of their efforts to open the conversation about diversity and to encourage more women within their network companies, Endeavor created an initiative called EndeavALL. They also promote mixed-gender teams of co-founders and female panelists evaluating startups that apply for their selection process.
We believe that selection should go hand in hand with talent, abilities, career, and the desire to create a multiplier effect to inspire future generations.
Endeavor Mexico
However, there is still a lot of work to be done. In their latest study, “Venture Capital and Growth Equity Panorama in LATAM 2022,” Endeavor highlights a trend that investment in female teams has remained at low levels over the years. Less than 1% of entrepreneurs who received capital were women-led teams. Capital for mixed-gender teams decreased by 9% YoY.
In response, Endeavor indicates that various perspectives and actions must be integrated within companies to effectively promote inclusion and greater participation of women in the business and tech fields. In this process, key points to consider include:
Creating actions to increase the number of women in leadership positions.
Analyzing metrics such as socioeconomic data, education, work experience, and place of residence to promote strategies that help more women find opportunities for participation.
Establishing mentorship groups focused on women to address the challenges and opportunities available within the entrepreneurial ecosystem.
Increasing capital invested in companies founded by women or with women in the founding team.
Endeavor has implemented various strategies to promote the inclusion of women in companies and technology entrepreneurship, including the EndeavALL initiative. They are committed to reinforcing their mission to change Mexico by promoting an inclusive, equitable, and diverse entrepreneurship environment where the person comes first, along with their #TeamCrazy philosophy. For Endeavor, diversity, and inclusion encompass the opening of opportunities regardless of where an entrepreneurial person is located in Mexico, their education, gender, or sexual orientation.
EndeavALL stems from the belief that the world is full of possibilities and opportunities, and that there are no barriers to contributing knowledge and sharing experiences with the world. In that sense, Endeavor recognizes, values, and promotes diversity because the greater the diversity of voices collaborating, the greater the transformation, social impact, and success.
In March, Endeavor launched its EndeavALLTalks: Female Founders Edition in Puebla, Guadalajara, Monterrey, CDMX, and Mérida, focused on generating conversations about how mental health, entrepreneurial capital, and technology impact “female founders” in their task of promoting high-impact companies.
In their community, Endeavor started its DEI Committee, consisting of four subcommittees: Geography, Education, Gender, and LGBTQ+. Through these subcommittees, they open conversations and listen to their #TeamCrazy about how the Endeavor community can encourage more actions for their tribe and expand them outward to the entrepreneurial ecosystem.
Regarding recommendations that we can all implement to encourage more women to join the business and technology world, Endeavor shares what they have learned through EndeavALLTalks and emphasizes the importance of developing personal and collaborative initiatives to achieve this important goal:
Support and accompaniment among women are one of the best platforms to promote the breaking of the gender gap in entrepreneurship, but it is also important to encourage this support from those who hold leadership positions throughout the company.
Promoting more women to apply for STEM careers, encouraging mentoring of new generations, investing in new projects, or creating niche funds.
There is no better way to promote diversity and inclusion than to be examples of it within each company, both in recruitment areas and among colleagues, and in everyday life. DEI Committees are a learning and teaching tool for the team, for creating manuals and new policies that help expand diversity in teams.
The basis of success and innovation is diversity. And to achieve this diversity, it is essential to understand the existing gaps, know the biases and break them. Just as it is important to always keep a gender perspective in everything that is carried out within a company or entrepreneurship.
Creating more diverse and inclusive spaces requires daily work and commitment that allows for the creation of spaces where barriers are eliminated, so that women can fully develop, both in workspaces and in the entrepreneurial ecosystem. Joining these and other initiatives is key to achieving this goal.
Reservamos SaaS eCommerce platform allows you to integrate your loyalty program and pamper your travelers.
The eCommerce platform developed by Reservamos SaaS allows you to tailor all kinds of initiatives to better connect your company with the digital traveler. A very useful marketing strategy to increase the frequency with which your users purchase their bus tickets online is through a loyalty program. This way, you can offer rewards and exclusive benefits that increase traveler retention and loyalty.
With the support of the Reservamos SaaS development team, Mexican company Grupo IAMSA implemented a loyalty program in its eCommerce and mobile applications across its various bus lines. This rewards program provides benefits such as preferential prices, priority boarding, and additional baggage, among others.
Through this integration, travelers can accumulate and use their points on purchases made through eCommerce and applications. Additionally, it is an opportunity for marketing and operations teams to create exclusive promotions and offers and establish a direct communication channel to share these benefits through notifications on both channels.
With a loyalty program, you can:
Increase the frequency of purchases for your travelers by motivating the use of accumulated points and taking advantage of offers.
Improve traveler retention by creating a bond with them and incentivizing each purchase.
Increase the average ticket value by making purchases that add points to the program.
Obtain valuable information about each traveler, including their preferences, purchasing habits, and behavior in the purchasing process, and thus improve traveler satisfaction.
Increase loyalty to your bus company, recommendations, and greater positioning of your company in the market.
The Reservamos SaaS eCommerce platform adapts to your company to implement initiatives that increase sales and connect more effectively with your travelers. Additionally, with the constant support and follow-up of our development team, we guarantee the success of each implemented initiative.
