{"id":727,"date":"2023-02-07T19:25:25","date_gmt":"2023-02-07T19:25:25","guid":{"rendered":"https:\/\/reserhub.com\/es\/?p=727"},"modified":"2023-09-12T01:51:53","modified_gmt":"2023-09-12T01:51:53","slug":"que-es-revenue-management","status":"publish","type":"post","link":"https:\/\/reserhub.com\/es\/blog\/que-es-revenue-management\/","title":{"rendered":"\u00bfQu\u00e9 es Revenue Management?"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><em>Te contamos su importancia para la industria del turismo&nbsp;<\/em><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Los asientos vac\u00edos en un autob\u00fas son uno de los problemas m\u00e1s recurrentes para muchas empresas de este transporte. Cada asiento que deja de venderse representa una p\u00e9rdida que a largo plazo muestra una vulnerabilidad en las operaciones. Lejos de ser un problema nuevo en la industria del transporte, este fue precisamente el que inspir\u00f3 a las aerol\u00edneas estadounidenses a buscar una soluci\u00f3n a finales de la d\u00e9cada de los setenta. El resultado es lo que ahora se conoce como Revenue Management.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 es el Revenue Management?<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>El Revenue Management es una t\u00e9cnica que consiste en la obtenci\u00f3n de datos hist\u00f3ricos como horarios, destinos, pricing de mayor demanda y occupancy rate. Esta informaci\u00f3n es utilizada para analizar e interpretar tendencias con el objetivo de implementar estrategias de venta que maximicen los ingresos.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>En otras palabras se puede definir como un proceso de negocio capaz de generar pron\u00f3sticos y proponer estrategias e iniciativas de precio de manera oportuna, impulsando&nbsp; el crecimiento y la rentabilidad de tu negocio, a partir del entendimiento de la compa\u00f1\u00eda, el&nbsp; entorno, la competencia y los consumidores, junto con herramientas de an\u00e1lisis y cruces de datos.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Se dice que es integral debido a que involucra a diferentes \u00e1reas de la organizaci\u00f3n y consolida informaci\u00f3n de&nbsp; diversas fuentes para generar propuestas y tomar decisiones. As\u00ed, el Revenue Management reemplaza a los modelos b\u00e1sicos para la definici\u00f3n de precios de venta, de manera que ni las ventas, ni el prestigio de la marca se deprecien.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfCu\u00e1l es el proceso del Revenue Management?<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>La metodolog\u00eda comienza con una recolecci\u00f3n y almacenamiento de datos hist\u00f3ricos del inventario; es decir los precios, la demanda, las temporadas altas y otros factores constantes en la operaci\u00f3n de la l\u00ednea. A continuaci\u00f3n, se realiza la segmentaci\u00f3n de mercado para fijar precios y maximizar ingresos.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Posteriormente se llevan a cabo las previsiones de demanda, inventario y cuota de mercado para finalmente combinar los datos y tomar la decisi\u00f3n de fijar el precio correcto para el cliente adecuado en el momento adecuado y a trav\u00e9s del canal correcto. El proceso del Revenue Management es c\u00edclico, por lo que se encuentra en constante retroalimentaci\u00f3n y actualizaci\u00f3n.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/reserhub.com\/es\/pagina-contacto-brainpros\/?hsCtaTracking=23e838d9-8d14-43ba-a7a0-dffd95b3a6ea%7C0a678da7-5952-4b16-a929-91e88ae58f30\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"370\" src=\"https:\/\/reserhub.com\/es\/wp-content\/uploads\/sites\/9\/2023\/09\/BrainPROS-Agenda-una-demo.webp\" alt=\"\" class=\"wp-image-1257\" srcset=\"https:\/\/reserhub.com\/es\/wp-content\/uploads\/sites\/9\/2023\/09\/BrainPROS-Agenda-una-demo.webp 980w, https:\/\/reserhub.com\/es\/wp-content\/uploads\/sites\/9\/2023\/09\/BrainPROS-Agenda-una-demo-480x181.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 980px, 100vw\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Te contamos su importancia para la industria del turismo&nbsp; Los asientos vac\u00edos en un autob\u00fas son uno de los problemas m\u00e1s recurrentes para muchas empresas de este transporte. Cada asiento que deja de venderse representa una p\u00e9rdida que a largo plazo muestra una vulnerabilidad en las operaciones. Lejos de ser un problema nuevo en la [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenuemanagement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfQu\u00e9 es Revenue Management? - Reserhub ES<\/title>\n<meta name=\"description\" content=\"El Revenue Management consiste en la obtenci\u00f3n de datos hist\u00f3ricos para analizar e interpretar tendencias con el objetivo de implementar estrategias de venta que maximicen los ingresos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reserhub.com\/es\/blog\/que-es-revenue-management\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es Revenue Management?\" \/>\n<meta property=\"og:description\" content=\"El Revenue Management consiste en la obtenci\u00f3n de datos hist\u00f3ricos para analizar e interpretar tendencias con el objetivo de implementar estrategias de venta que maximicen los ingresos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reserhub.com\/es\/blog\/que-es-revenue-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Reserhub ES\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-07T19:25:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-12T01:51:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reserhub.com\/es\/wp-content\/uploads\/sites\/9\/2023\/05\/What-is-Revenue-Management.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Beatriz Ladr\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beatriz Ladr\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/reserhub.com\\\/es\\\/blog\\\/que-es-revenue-management\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reserhub.com\\\/es\\\/blog\\\/que-es-revenue-management\\\/\"},\"author\":{\"name\":\"Beatriz Ladr\u00f3n\",\"@id\":\"https:\\\/\\\/reserhub.com\\\/es\\\/#\\\/schema\\\/person\\\/baf7ed51538a8c0dbd38e5d145458cba\"},\"headline\":\"\u00bfQu\u00e9 es Revenue Management?\",\"datePublished\":\"2023-02-07T19:25:25+00:00\",\"dateModified\":\"2023-09-12T01:51:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/reserhub.com\\\/es\\\/blog\\\/que-es-revenue-management\\\/\"},\"wordCount\":407,\"image\":{\"@id\":\"https:\\\/\\\/reserhub.com\\\/es\\\/blog\\\/que-es-revenue-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reserhub.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2023\\\/05\\\/What-is-Revenue-Management.webp\",\"articleSection\":[\"Revenue Management\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/reserhub.com\\\/es\\\/blog\\\/que-es-revenue-management\\\/\",\"url\":\"https:\\\/\\\/reserhub.com\\\/es\\\/blog\\\/que-es-revenue-management\\\/\",\"name\":\"\u00bfQu\u00e9 es Revenue Management? 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