{"id":1500,"date":"2022-07-21T22:13:40","date_gmt":"2022-07-21T22:13:40","guid":{"rendered":"https:\/\/reserhub.com\/es\/?p=1500"},"modified":"2024-05-14T00:48:38","modified_gmt":"2024-05-14T00:48:38","slug":"razones-por-las-que-a-los-viajeros-les-gusta-comprar-online","status":"publish","type":"post","link":"https:\/\/reserhub.com\/es\/blog\/razones-por-las-que-a-los-viajeros-les-gusta-comprar-online\/","title":{"rendered":"La encuesta de NPS resalta la experiencia de compra en l\u00ednea."},"content":{"rendered":"\n<p>A trav\u00e9s de una encuesta NPS realizada a la l\u00ednea de autobuses mexicana ETN-Turistar, pudimos medir los principales pasos del funnel de venta de nuestra soluci\u00f3n e-commerce, para conocer el nivel general de promotoria con la marca, y beneficiar tanto la experiencia de los viajeros como el crecimiento de la l\u00ednea de autob\u00fas en sus canales digitales.<\/p>\n\n\n\n<p>Los resultados son sobresalientes, por encima de 70 puntos, y encontramos un valor muy alto en los siguientes pasos dentro de la experiencia de compra de los viajeros:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u00fasqueda de origen y destino - \u00a1Muy intuitivo!<\/li>\n\n\n\n<li>Excelentes formas de pago.<\/li>\n\n\n\n<li>Recib\u00ed mi confirmaci\u00f3n y&nbsp; boletos en mi correo electr\u00f3nico inmediatamente.<\/li>\n<\/ul>\n\n\n\n<p>De acuerdo a la encuesta, los viajeros destacaron la experiencia de compra y su preferencia por la marca para seguir comprando y recomendando a otros usuarios. El score de la estrategia NPS arrojado a partir de este ejercicio super\u00f3 el de otras industrias, como comercio electr\u00f3nico y servicios de transporte.<\/p>\n\n\n\n<p>La tecnolog\u00eda nos empodera como empresas y empodera a nuestros consumidores para tomar decisiones m\u00e1s acertadas en menos tiempo.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trav\u00e9s de una encuesta NPS realizada a la l\u00ednea de autobuses mexicana ETN-Turistar, pudimos medir los principales pasos del funnel de venta de nuestra soluci\u00f3n e-commerce, para conocer el nivel general de promotoria con la marca, y beneficiar tanto la experiencia de los viajeros como el crecimiento de la l\u00ednea de autob\u00fas en sus [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[17],"class_list":["post-1500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualizaciones","tag-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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