{"id":1461,"date":"2023-11-27T21:41:05","date_gmt":"2023-11-27T21:41:05","guid":{"rendered":"https:\/\/reserhub.com\/es\/?p=1461"},"modified":"2023-11-28T02:56:08","modified_gmt":"2023-11-28T02:56:08","slug":"7-aspectos-que-debe-tener-una-pasarela-de-pagos","status":"publish","type":"post","link":"https:\/\/reserhub.com\/es\/blog\/7-aspectos-que-debe-tener-una-pasarela-de-pagos\/","title":{"rendered":"7 Aspectos que debe tener una pasarela de pagos"},"content":{"rendered":"\n

<\/p>\n\n\n\n

Cuando hablamos de payment gateway o pasarela de pago, nos referimos a una etapa esencial durante el flujo de compra dentro de un eCommerce. La pasarela de pago permite realizar transferencias seguras de informaci\u00f3n financiera entre un eCommerce y el banco o procesador de pagos. <\/em><\/h2>\n\n\n\n

<\/p>\n\n\n\n

Autor: <\/strong>Analleli Villal\u00f3n, Associate of Payments<\/p>\n\n\n\n

<\/p>\n\n\n\n

Cuando un viajero realiza una compra dentro del eCommerce de una empresa de autob\u00fas, la pasarela de pagos facilita la comunicaci\u00f3n entre el sitio web de la empresa y el sistema de procesamiento de pagos. Su funci\u00f3n es autorizar la transacci\u00f3n y garantizar que la informaci\u00f3n de pago se transmita de manera segura. Adem\u00e1s, algunas pasarelas de pago tambi\u00e9n ofrecen funciones de seguridad adicionales, como la encriptaci\u00f3n de datos y gesti\u00f3n de riesgos.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Se trata de una herramienta clave para garantizar transacciones seguras, eficientes y asegurando que los pagos en l\u00ednea se realicen de manera r\u00e1pida y protegida, tanto para el viajero, como para la empresa de autob\u00fas. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Pero, \u00bfqu\u00e9 debe contener una pasarela de pagos para elegirla dentro de un eCommerce?<\/strong><\/h3>\n\n\n\n

<\/p>\n\n\n\n

Aqu\u00ed enumeramos 7 aspectos que toda empresa de autob\u00fas debe considerar al momento de elegir una pasarela de pagos:<\/p>\n\n\n\n

<\/p>\n\n\n\n

    \n
  1. Buen performance<\/strong>, es decir, que maneje m\u00e9tricas de aprobaci\u00f3n por encima de la m\u00e9trica nacional y que mantenga a raya los \u00edndices de fraude.<\/li>\n\n\n\n
  2. Costo competitivo: <\/strong>puede variar seg\u00fan sea el modelo que se demande; si es modelo gateway, es m\u00e1s barato porque s\u00f3lo se tramita el pago por el procesador de pagos con el banco. Por otro lado, si es modelo agregador el costo tiende a subir, porque incluye un servicio m\u00e1s completo, dando toda la infraestructura para recibir los pagos.<\/li>\n\n\n\n
  3. Correcta gesti\u00f3n de riesgo: <\/strong>Autonom\u00eda, correcta aplicaci\u00f3n de reglas y  proceso actualizado de disputas.<\/li>\n\n\n\n
  4. Tiempo de respuesta cortos: <\/strong>Resoluci\u00f3n de dudas o problemas que surjan en la operaci\u00f3n siempre es bueno tener una \u00e1gil comunicaci\u00f3n y respuesta.<\/li>\n\n\n\n
  5. Atenci\u00f3n personalizada e inmediata: <\/strong>La atenci\u00f3n debe ser personalizada de acuerdo a las necesidades.<\/li>\n\n\n\n
  6. Reporter\u00eda sencilla, transparente y exacta: <\/strong>Es muy importante tener la data correcta, completa y de f\u00e1cil descarga para el monitoreo diario y cierres mensuales. Adem\u00e1s que nos permitir\u00e1 tener mayor certeza en la gesti\u00f3n de riesgo.<\/li>\n\n\n\n
  7. Integraci\u00f3n t\u00e9cnica amigable: <\/strong>Que la documentaci\u00f3n sea clara y precisa, y que ayude a generar la menor fricci\u00f3n al viajero.<\/li>\n<\/ol>\n\n\n\n

    <\/p>\n\n\n\n

    A continuaci\u00f3n agregamos una tabla donde analizamos 4 pasarelas de pago para el mercado de Colombia. Con ayuda de esta informaci\u00f3n, cualquier empresa de autob\u00fas del pa\u00eds puede conocer los puntos que en Reservamos SaaS consideramos m\u00e1s importantes para que un eCommerce alcance un desempe\u00f1o \u00f3ptimo durante el proceso de compra. Esto es, contar con niveles de aprobaci\u00f3n altos, mitigando los \u00edndices de fraude. Aunque el costo es un elemento a considerar, no es la \u00fanica variable para llegar al objetivo de elevar las ventas. <\/p>\n\n\n\n

    <\/p>\n\n\n\n

    Tabla comparativa de pasarelas de pago para Colombia<\/strong><\/h3>\n\n\n\n
    \n
    \n
    <\/td>\"\"<\/td>\"\"<\/td>\"\"<\/td>\"\"<\/td><\/tr>
    SERVICIO<\/strong><\/em><\/td>\ufeff<\/td>\ufeff<\/td>\ufeff<\/td>\ufeff<\/td><\/tr>
    Agregador<\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td><\/tr>
    Gateway<\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/td>\u2714\ufe0f<\/td><\/tr>
    Adquirente <\/strong><\/td>\ufeff<\/td>\ufeff<\/td>\ufeff<\/td>\ufeff<\/td><\/tr>
    <\/td>Kushki<\/strong><\/td>VISA\/MC<\/strong> <\/td>Davivienda<\/strong><\/td>Scotiabank<\/strong><\/td><\/tr>
    C\u00c1MARA DE COMPENSACI\u00d3N<\/em><\/strong><\/td><\/td><\/td><\/td><\/td><\/tr>
    ACH <\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/td>\u2714\ufe0f<\/td>\u2714\ufe0f<\/td><\/tr>
    PERFORMANCE <\/em><\/strong> <\/td><\/td><\/td><\/td><\/td><\/tr>
    Aprobaci\u00f3n general <\/td>65% <\/td>66%<\/td>64%<\/td>69%<\/td><\/tr>
    Intermitencias ACH <\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/td>\u2714\ufe0f<\/td>\u2714\ufe0f<\/td><\/tr>
    <\/td><\/td><\/td><\/td><\/td><\/tr>
    RIESGO <\/em><\/strong><\/td><\/td><\/td><\/td><\/td><\/tr>
    Gesti\u00f3n aut\u00f3noma <\/td>\u2714\ufe0f<\/strong><\/strong><\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td><\/tr>
    Herramienta Antifraude <\/td>Externa <\/td>Interna <\/td>Externa<\/td>Externa <\/td><\/tr>
    Capa adicional <\/td>\u2714\ufe0f<\/strong><\/strong><\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td><\/tr>
    Use 3\u00b4DS <\/td><\/td><\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td><\/tr>
    Solicitudes WL&BL<\/td>V\u00eda email y tickets <\/td>Plataforma <\/td>V\u00eda email<\/td>V\u00eda email<\/td><\/tr>
    Seguro de Contracargos <\/td><\/td><\/td><\/td><\/td><\/tr>
    <\/td><\/td>\ufeff<\/td><\/td><\/td><\/tr>
    MEDIOS DE PAGO <\/em><\/strong><\/td><\/td><\/td><\/td><\/td><\/tr>
    PSE <\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td><\/tr>
    Tarjeta <\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td><\/tr>
    Efectivo <\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td><\/tr>
    Wallet <\/td>\ufeff<\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td><\/tr>
    Link de pago <\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td><\/td>\u2714\ufe0f<\/strong><\/td><\/tr>
    <\/td><\/td><\/td><\/td><\/td><\/tr>
    DISPUTA DE CONTRACARGOS<\/em><\/strong><\/td><\/td><\/td><\/td><\/td><\/tr>
    V\u00eda email <\/td>\ufeff<\/td>\ufeff<\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td><\/tr>
    V\u00eda plataforma <\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td>\ufeff<\/td>\ufeff<\/td><\/tr>
    Notificaci\u00f3n <\/td>Consola & Email<\/td>Consola<\/td>Email<\/td>Email<\/td><\/tr>
    Capacitaci\u00f3n<\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td><\/tr>
    <\/td><\/td><\/td><\/td><\/td><\/tr>
    REPORTER\u00cdA <\/strong><\/em><\/td><\/td><\/td><\/td><\/td><\/tr>
    Sencilla <\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td><\/td><\/td><\/tr>
    Muy completa <\/td><\/td>\u2714\ufe0f<\/strong><\/td><\/td><\/td><\/tr>
    Dashboards <\/td><\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td><\/tr>
    Canal de solicitud <\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td><\/td><\/td><\/tr>
    Conciliaci\u00f3n <\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td><\/tr>
    <\/td><\/td><\/td><\/td><\/td><\/tr>
    ATENCI\u00d3N <\/em><\/strong><\/td><\/td><\/td><\/td><\/td><\/tr>
    Eficiente y oportuna <\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td><\/td><\/td><\/tr>
    Pa\u00eds <\/td>Colombia & M\u00e9xico<\/strong> <\/td>Colombia & M\u00e9xico<\/strong><\/td>Colombia <\/strong><\/td>Colombia<\/strong> <\/td><\/tr>
    TIEMPO DE INTEGRACI\u00d3N w Reservamos SaaS<\/em><\/strong><\/td>Listos <\/td>2 semanas <\/td>2 meses <\/td>2 meses <\/td><\/tr>
    TIPO DE INTEGRACI\u00d3N<\/em><\/strong><\/td><\/td><\/td><\/td><\/td><\/tr>
    API <\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td>Siempre y cuando se tenga certificaci\u00f3n PCI<\/td><\/tr>
    Otro <\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td>\u2714\ufe0f<\/strong><\/td><\/tr>
    <\/td><\/td><\/td><\/td><\/td><\/tr>
    COSTO**<\/em><\/td><\/td><\/td><\/td><\/td><\/tr>
    <\/td><\/td><\/td><\/td><\/td><\/tr><\/tbody><\/table>
    **Depender\u00e1 de los servicios contratados. Cabe mencionar que con Reservamos SaaS puede ofrecer costos m\u00e1s competitivos con las pasarelas que son partners.<\/figcaption><\/figure>\n\n\n\n

    De acuerdo a las necesidades de cada cliente, es posible contratar los diferentes puntos enunciados en la tabla anterior.<\/em><\/p>\n\n\n\n

    <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Cuando hablamos de payment gateway o pasarela de pago, nos referimos a una etapa esencial durante el flujo de compra dentro de un eCommerce. La pasarela de pago permite realizar transferencias seguras de informaci\u00f3n financiera entre un eCommerce y el banco o procesador de pagos.  Autor: Analleli Villal\u00f3n, Associate of Payments Cuando un viajero realiza […]<\/p>\n","protected":false},"author":5,"featured_media":1493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"yoast_head":"\n7 Aspectos que debe tener una pasarela de pagos - Reserhub ES<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 debe contener una pasarela de pagos para elegirla dentro de un eCommerce? 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