{"id":1361,"date":"2023-02-10T21:17:06","date_gmt":"2023-02-10T21:17:06","guid":{"rendered":"https:\/\/reserhub.com\/es\/?p=1361"},"modified":"2024-05-14T00:47:01","modified_gmt":"2024-05-14T00:47:01","slug":"huella-de-carbono-ecommerce","status":"publish","type":"post","link":"https:\/\/reserhub.com\/es\/blog\/huella-de-carbono-ecommerce\/","title":{"rendered":"Un eCommerce que permite a tus viajeros compensar la huella de carbono"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Con ayuda de la tecnolog\u00eda de Reservamos SaaS, la l\u00ednea de autob\u00fas mexicana Primera Plus lanza su iniciativa de bonos de carbono.<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>De la mano de la tecnolog\u00eda de Reservamos SaaS, la l\u00ednea de autob\u00fas mexicana Primera Plus lanz\u00f3 una iniciativa de Bonos de carbono, que permite a los viajeros que adquieren sus boletos en l\u00ednea, compensar las emisiones mediante un bono de carbono. De esta forma, la empresa apoya proyectos regionales, que van desde la conservaci\u00f3n de las \u00e1reas boscosas, hasta la generaci\u00f3n de energ\u00eda a partir de fuentes naturales y renovables.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Los bonos de carbono son un mecanismo de mercado que permite a las empresas compensar las emisiones de gases de efecto invernadero que no pueden reducir directamente. Es una forma efectiva de luchar contra el cambio clim\u00e1tico y promover pr\u00e1cticas sostenibles en todo el mundo.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Aplicado al sector de autob\u00fas, la implementaci\u00f3n de bonos de carbono tiene un impacto significativo en la reducci\u00f3n de emisiones, y fomenta pr\u00e1cticas m\u00e1s sostenibles en la industria. Adem\u00e1s, es una forma efectiva de conectar con los viajeros, quienes buscan alternativas de empresas interesadas en un futuro m\u00e1s verde. De acuerdo con un reciente informe realizado por Comscore, en M\u00e9xico 65% de los consumidores millennials y centennials quieren que las empresas adopten una postura sobre los valores ambientales y sociales que les inquietan.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>El equipo de desarrollo de Reservamos SaaS integr\u00f3 esta iniciativa dentro del eCommerce de Primera Plus, para que pudiera ofrecer a los viajeros una alternativa para mitigar el impacto de cada viaje y contribuir a esfuerzos que benefician al planeta. Bonos de carbono est\u00e1 disponible tanto en el eCommerce de la l\u00ednea de autob\u00fas, como en su aplicaci\u00f3n m\u00f3vil.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/reserhub.com\/es\/wp-content\/uploads\/sites\/9\/2023\/10\/ESP-Bonos-de-carbono-1024x512.webp\" alt=\"\" class=\"wp-image-1365\" srcset=\"https:\/\/reserhub.com\/es\/wp-content\/uploads\/sites\/9\/2023\/10\/ESP-Bonos-de-carbono-1024x512.webp 1024w, https:\/\/reserhub.com\/es\/wp-content\/uploads\/sites\/9\/2023\/10\/ESP-Bonos-de-carbono-980x490.webp 980w, https:\/\/reserhub.com\/es\/wp-content\/uploads\/sites\/9\/2023\/10\/ESP-Bonos-de-carbono-480x240.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Esta iniciativa ha tenido \u00e9xito entre los viajeros, principalmente en rutas que conectan a la Ciudad de M\u00e9xico con ciudades como Quer\u00e9taro, Guadalajara, Le\u00f3n, Celaya, San Luis Potos\u00ed, donde se ha registrado un mayor inter\u00e9s entre los usuarios por adquirir su certificado de compensaci\u00f3n de carbono.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A trav\u00e9s de la tecnolog\u00eda, el sector de autob\u00fas puede conocer mejor a sus viajeros y sus intereses, para desarrollar estrategias que permitan conectar de forma m\u00e1s efectiva con ellos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con ayuda de la tecnolog\u00eda de Reservamos SaaS, la l\u00ednea de autob\u00fas mexicana Primera Plus lanza su iniciativa de bonos de carbono. De la mano de la tecnolog\u00eda de Reservamos SaaS, la l\u00ednea de autob\u00fas mexicana Primera Plus lanz\u00f3 una iniciativa de Bonos de carbono, que permite a los viajeros que adquieren sus boletos en [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[17],"class_list":["post-1361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualizaciones","tag-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Un eCommerce que permite a tus viajeros compensar la huella de carbono - 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