{"id":246566,"date":"2024-03-05T01:45:45","date_gmt":"2024-03-05T01:45:45","guid":{"rendered":"https:\/\/reserhub.com\/br\/?p=246566"},"modified":"2024-03-05T17:13:57","modified_gmt":"2024-03-05T17:13:57","slug":"platform-ai-evoluindo-a-compra-de-passagens-de-onibus-online","status":"publish","type":"post","link":"https:\/\/reserhub.com\/br\/blog\/platform-ai-evoluindo-a-compra-de-passagens-de-onibus-online\/","title":{"rendered":"Plataforma AI: Evoluindo a compra de passagens de \u00f4nibus online"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><em>Atrav\u00e9s da Plataforma AI, garantimos experi\u00eancias de compra \u00fanicas, impulsionadas pela Intelig\u00eancia Artificial.<\/em><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Autor: Adri\u00e1n Cuadros, Co-fundador e Chefe de Produto, Reservamos SaaS<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Se pensarmos como era a experi\u00eancia de compra online de passagens h\u00e1 10 anos, certamente encontraremos que era praticamente inexistente e que os sites de reserva do setor a\u00e9reo eram os que estavam apostando na inova\u00e7\u00e3o em suas p\u00e1ginas web, para proporcionar uma experi\u00eancia diferenciada aos seus viajantes.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Naquela \u00e9poca, n\u00e3o t\u00ednhamos um foco em mobile-first, onde a experi\u00eancia fosse baseada em usu\u00e1rios que realizavam buscas e compras atrav\u00e9s de seus telefones celulares.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Tamb\u00e9m n\u00e3o havia um investimento em inova\u00e7\u00e3o; isso fazia com que a experi\u00eancia de compra digital fosse lenta, pois representava uma porcentagem muito baixa de vendas; al\u00e9m disso, os m\u00e9todos de pagamento eram igualmente limitados e a aceita\u00e7\u00e3o de cart\u00f5es de cr\u00e9dito ou d\u00e9bito era muito baixa, devido aos altos \u00edndices de fraude.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Ent\u00e3o, quando e por que foi proposta a vis\u00e3o de evoluir essa experi\u00eancia?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A chegada das OTAs (Online Travel Agency) veio transformar a venda de passagens para viajar. Ao criar sites digitais que concentravam a oferta de diversas marcas, para a compra de passagens online; garantindo uma adequada experi\u00eancia do usu\u00e1rio, focada principalmente na compra atrav\u00e9s de dispositivos m\u00f3veis.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Essa primeira transforma\u00e7\u00e3o na ind\u00fastria de viagens fez com que empresas de outros setores, como via\u00e7\u00f5es, direcionassem seus esfor\u00e7os para uma necess\u00e1ria inova\u00e7\u00e3o de seus canais de venda online.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Um fator fundamental nesse processo \u00e9 que os viajantes tamb\u00e9m come\u00e7aram a trocar a bilheteria f\u00edsica dentro dos terminais de \u00f4nibus pela reserva online. A convers\u00e3o come\u00e7ou a ser uma m\u00e9trica a ser medida e analisada, pois mesmo que houvesse sites das pr\u00f3prias empresas de transporte rodovi\u00e1rio de passageiros, a efic\u00e1cia para realizar vendas atrav\u00e9s dessas p\u00e1ginas web era baixa.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Uso de IA no setor de viagens<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>A intelig\u00eancia artificial no setor de viagens tem tr\u00eas usos principais:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Otimiza\u00e7\u00e3o de invent\u00e1rio<\/li>\n\n\n\n<li>Gest\u00e3o de receitas atrav\u00e9s de estrat\u00e9gias de pre\u00e7os din\u00e2micos<\/li>\n\n\n\n<li>Personaliza\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>A otimiza\u00e7\u00e3o de invent\u00e1rio significa essencialmente que as empresas podem ajustar suas rotas e hor\u00e1rios para encontrar uma quantidade ideal de viagens de acordo com a oferta de mercado e a demanda dos viajantes; eliminando cen\u00e1rios como: a possibilidade de perder dinheiro por n\u00e3o ter oferta suficiente; ter uma superoferta quando a demanda est\u00e1 baixa.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A <a href=\"https:\/\/reserhub.com\/br\/sistema-de-revenue-management-brainpros\/\">gest\u00e3o de receitas<\/a> significa essencialmente que as empresas de transporte rodovi\u00e1rio de passageiros: 1) aproveitem ao m\u00e1ximo seus recursos; 2) aumentem a ocupa\u00e7\u00e3o e a antecipa\u00e7\u00e3o de compra em cada rota e hor\u00e1rio; 3) garantam o melhor pre\u00e7o poss\u00edvel de acordo com a demanda; 4) aumentem os lucros dentro de seu mercado, equilibrando ocupa\u00e7\u00e3o e a melhor tarifa.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Personaliza\u00e7\u00e3o significa aproveitar todas as informa\u00e7\u00f5es, dados e comportamentos gerados pela navega\u00e7\u00e3o dos pr\u00f3prios viajantes dentro de um eCommerce, para oferecer a melhor experi\u00eancia poss\u00edvel, com a oferta mais atraente (pre\u00e7o, complementos adicionados) e a menor fric\u00e7\u00e3o ao concluir a compra.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Por exemplo, preenchendo dados de pesquisa, filtros, passageiros, assentos, m\u00e9todos de pagamento, para agilizar o processo de compra digital. Dessa forma, maximiza-se a efic\u00e1cia na comunica\u00e7\u00e3o com o viajante, abordando temas que sabemos que lhe interessam.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"400\" src=\"https:\/\/reserhub.com\/br\/wp-content\/uploads\/sites\/10\/2024\/03\/Viajero.webp\" alt=\"Viajante\" class=\"wp-image-246556\" srcset=\"https:\/\/reserhub.com\/br\/wp-content\/uploads\/sites\/10\/2024\/03\/Viajero.webp 900w, https:\/\/reserhub.com\/br\/wp-content\/uploads\/sites\/10\/2024\/03\/Viajero-480x213.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 900px, 100vw\" \/><figcaption class=\"wp-element-caption\">Viajante<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 a Plataforma AI, e o que torna essa tecnologia disruptiva?<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>A <a href=\"https:\/\/reserhub.com\/br\/plataforma-de-ecommerce-para-viacoes\/\">Plataforma AI <\/a>utiliza duas das tr\u00eas capacidades mais importantes de IA, que s\u00e3o: gest\u00e3o de receitas e personaliza\u00e7\u00e3o.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A <a href=\"https:\/\/reserhub.com\/br\/plataforma-de-ecommerce-para-viacoes\/\">Plataforma AI<\/a> \u00e9 uma tecnologia desenvolvida pela Reservamos SaaS e adaptada aos pr\u00f3prios eCommerce das empresas de transporte rodovi\u00e1rio de passageiros. Como pr\u00e9-requisito para oferecer essas capacidades, concentramos as intera\u00e7\u00f5es que os viajantes t\u00eam dentro do eCommerce de uma empresa de \u00f4nibus, impulsionado por nossa tecnologia, e isso \u00e9 armazenado dentro da ReservamosONE. Essa solu\u00e7\u00e3o \u00e9 um Data Lake que, al\u00e9m de funcionar como um poderoso sistema de intelig\u00eancia de neg\u00f3cios, \u00e9 uma das principais entradas para alcan\u00e7ar uma experi\u00eancia de personaliza\u00e7\u00e3o e <a href=\"https:\/\/reserhub.com\/br\/sistema-de-revenue-management-brainpros\/\">gest\u00e3o de receitas<\/a> ideal.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Entendemos que os dados sobre o comportamento do viajante s\u00e3o uma grande vantagem competitiva para as empresas rodovi\u00e1rias. Por isso, garantimos que:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Todas as informa\u00e7\u00f5es geradas pela ReservamosONE sejam propriedade da empresa.&nbsp;<\/li>\n\n\n\n<li>Os dados s\u00e3o usados apenas para: <strong>Melhorar a experi\u00eancia do viajante em cada canal e informar a gest\u00e3o da empresa para tomar as melhores decis\u00f5es poss\u00edveis.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Atrav\u00e9s de <a href=\"https:\/\/reserhub.com\/br\/sistema-de-revenue-management-brainpros\/\">estrat\u00e9gias de gest\u00e3o de receitas<\/a>, s\u00e3o utilizadas informa\u00e7\u00f5es hist\u00f3ricas de vendas da empresa, informa\u00e7\u00f5es de concorrentes e de cada viajante, para fazer a melhor oferta poss\u00edvel, espec\u00edfica para cada usu\u00e1rio; com o objetivo de maximizar o potencial do invent\u00e1rio da empresa dentro de seu eCommerce.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Por meio da an\u00e1lise do comportamento do viajante no eCommerce da empresa, a tecnologia da <a href=\"https:\/\/reserhub.com\/br\/plataforma-de-ecommerce-para-viacoes\/\">Plataforma AI <\/a>torna poss\u00edvel garantir experi\u00eancias de compra \u00fanicas, impulsionadas pela intelig\u00eancia artificial, atrav\u00e9s das quais o eCommerce aprende sobre os gostos e prefer\u00eancias de cada viajante, e se conecta de forma mais personalizada e pr\u00f3xima, no mesmo eCommerce. Essas capacidades aumentam as chances de um viajante concretizar sua compra e aumentar sua fidelidade \u00e0 marca.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Recursos especiais dos primeiros lan\u00e7amentos dispon\u00edveis na Plataforma AI:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Preenchimento autom\u00e1tico de origem e destino<\/li>\n\n\n\n<li>Troca de origem e destino<\/li>\n\n\n\n<li>Otimiza\u00e7\u00e3o do calend\u00e1rio - Sele\u00e7\u00e3o de hoje ou amanh\u00e3<\/li>\n\n\n\n<li>Comportamento orientado \u00e0 pesquisa<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Desde a implementa\u00e7\u00e3o da <a href=\"https:\/\/reserhub.com\/br\/plataforma-de-ecommerce-para-viacoes\/\">Plataforma AI<\/a>, impulsionada pelo widget de busca, nossos parceiros alcan\u00e7aram um crescimento de 3 pontos percentuais na convers\u00e3o de seus eCommerce. Para uma empresa que possui um tr\u00e1fego de um milh\u00e3o de usu\u00e1rios por m\u00eas, isso se traduz em 30 mil novos usu\u00e1rios que finalizam suas compras atrav\u00e9s do canal de venda digital direto da pr\u00f3pria empresa.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"400\" src=\"https:\/\/reserhub.com\/br\/wp-content\/uploads\/sites\/10\/2024\/03\/PT-Tasa-de-conversion.webp\" alt=\"\" class=\"wp-image-246570\" srcset=\"https:\/\/reserhub.com\/br\/wp-content\/uploads\/sites\/10\/2024\/03\/PT-Tasa-de-conversion.webp 900w, https:\/\/reserhub.com\/br\/wp-content\/uploads\/sites\/10\/2024\/03\/PT-Tasa-de-conversion-480x213.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 900px, 100vw\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>A <a href=\"https:\/\/reserhub.com\/br\/plataforma-de-ecommerce-para-viacoes\/\">Plataforma AI<\/a> est\u00e1 dispon\u00edvel para implementa\u00e7\u00e3o no eCommerce de qualquer empresa de transporte rodovi\u00e1rio de passageiros. O desenvolvimento de tecnologia especializada para fortalecer e otimizar a experi\u00eancia de compra online nos levou a garantir o sucesso digital de empresas rodovi\u00e1rias l\u00edderes em pa\u00edses como M\u00e9xico, Col\u00f4mbia, Chile e Brasil. E o acompanhamento cont\u00ednuo para superar as metas de cada empresa nos posicionou como o parceiro tecnol\u00f3gico do setor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Atrav\u00e9s da Plataforma AI, garantimos experi\u00eancias de compra \u00fanicas, impulsionadas pela Intelig\u00eancia Artificial. Autor: Adri\u00e1n Cuadros, Co-fundador e Chefe de Produto, Reservamos SaaS Se pensarmos como era a experi\u00eancia de compra online de passagens h\u00e1 10 anos, certamente encontraremos que era praticamente inexistente e que os sites de reserva do setor a\u00e9reo eram os que [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":246567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[6,9],"tags":[],"class_list":["post-246566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evolucao-no-setor-de-transporte-terrestre","category-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Plataforma AI: Evoluindo a compra de passagens de \u00f4nibus online - Reserhub BR<\/title>\n<meta name=\"description\" content=\"Atrav\u00e9s da Platform AI, garantimos experi\u00eancias de compra \u00fanicas, impulsionadas pela Intelig\u00eancia Artificial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reserhub.com\/br\/blog\/platform-ai-evoluindo-a-compra-de-passagens-de-onibus-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plataforma AI: Evoluindo a compra de passagens de \u00f4nibus online\" \/>\n<meta property=\"og:description\" content=\"Atrav\u00e9s da Platform AI, garantimos experi\u00eancias de compra \u00fanicas, impulsionadas pela Intelig\u00eancia Artificial.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reserhub.com\/br\/blog\/platform-ai-evoluindo-a-compra-de-passagens-de-onibus-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Reserhub BR\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-05T01:45:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-05T17:13:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reserhub.com\/br\/wp-content\/uploads\/sites\/10\/2024\/03\/PT-blog-post-lanzamiento-Platform-AI.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1001\" \/>\n\t<meta property=\"og:image:height\" content=\"801\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Reservamos Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reservamos Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/platform-ai-evoluindo-a-compra-de-passagens-de-onibus-online\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/platform-ai-evoluindo-a-compra-de-passagens-de-onibus-online\\\/\"},\"author\":{\"name\":\"Reservamos Team\",\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/#\\\/schema\\\/person\\\/361409856ec550743079ceb4ecd0c8b8\"},\"headline\":\"Plataforma AI: Evoluindo a compra de passagens de \u00f4nibus online\",\"datePublished\":\"2024-03-05T01:45:45+00:00\",\"dateModified\":\"2024-03-05T17:13:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/platform-ai-evoluindo-a-compra-de-passagens-de-onibus-online\\\/\"},\"wordCount\":1132,\"image\":{\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/platform-ai-evoluindo-a-compra-de-passagens-de-onibus-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reserhub.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2024\\\/03\\\/PT-blog-post-lanzamiento-Platform-AI.webp\",\"articleSection\":[\"Bus evolution\",\"eCommerce\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/platform-ai-evoluindo-a-compra-de-passagens-de-onibus-online\\\/\",\"url\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/platform-ai-evoluindo-a-compra-de-passagens-de-onibus-online\\\/\",\"name\":\"Plataforma AI: Evoluindo a compra de passagens de \u00f4nibus online - 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