{"id":246527,"date":"2023-12-04T01:58:18","date_gmt":"2023-12-04T01:58:18","guid":{"rendered":"https:\/\/reserhub.com\/br\/?p=246527"},"modified":"2023-12-04T01:58:19","modified_gmt":"2023-12-04T01:58:19","slug":"a-pesquisa-nps-destaca-a-experiencia-de-compra-online","status":"publish","type":"post","link":"https:\/\/reserhub.com\/br\/blog\/a-pesquisa-nps-destaca-a-experiencia-de-compra-online\/","title":{"rendered":"A pesquisa NPS destaca a experi\u00eancia de compra online."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Atrav\u00e9s de uma pesquisa NPS realizada na linha de \u00f4nibus mexicana ETN-Turistar, conseguimos medir os principais passos do funil de vendas de nossa solu\u00e7\u00e3o de com\u00e9rcio eletr\u00f4nico, para entender o n\u00edvel geral de promo\u00e7\u00e3o da marca e beneficiar tanto a experi\u00eancia dos viajantes quanto o crescimento da linha de \u00f4nibus em seus canais digitais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os resultados s\u00e3o excelentes, acima de 70 pontos, e identificamos um valor muito alto nos seguintes passos da experi\u00eancia de compra dos viajantes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Busca de origem e destino - Muito intuitiva!<\/li>\n\n\n\n<li>Excelentes formas de pagamento.<\/li>\n\n\n\n<li>Recebi minha confirma\u00e7\u00e3o e bilhetes por e-mail imediatamente.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com a pesquisa, os viajantes destacaram a experi\u00eancia de compra e sua prefer\u00eancia pela marca para continuar comprando e recomendando a outros usu\u00e1rios. A pontua\u00e7\u00e3o da estrat\u00e9gia NPS obtida com este exerc\u00edcio superou a de outras ind\u00fastrias, como com\u00e9rcio eletr\u00f4nico e servi\u00e7os de transporte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A tecnologia nos capacita como empresas e capacita nossos consumidores a tomar decis\u00f5es mais acertadas em menos tempo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Atrav\u00e9s de uma pesquisa NPS realizada na linha de \u00f4nibus mexicana ETN-Turistar, conseguimos medir os principais passos do funil de vendas de nossa solu\u00e7\u00e3o de com\u00e9rcio eletr\u00f4nico, para entender o n\u00edvel geral de promo\u00e7\u00e3o da marca e beneficiar tanto a experi\u00eancia dos viajantes quanto o crescimento da linha de \u00f4nibus em seus canais digitais. Os [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":246528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-246527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atualizacoes-do-produto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A pesquisa NPS destaca a experi\u00eancia de compra online. - Reserhub BR<\/title>\n<meta name=\"description\" content=\"A tecnologia nos capacita como empresas e nossos consumidores a tomarem decis\u00f5es mais assertivas em menos tempo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reserhub.com\/br\/blog\/a-pesquisa-nps-destaca-a-experiencia-de-compra-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A pesquisa NPS destaca a experi\u00eancia de compra online.\" \/>\n<meta property=\"og:description\" content=\"A tecnologia nos capacita como empresas e nossos consumidores a tomarem decis\u00f5es mais assertivas em menos tempo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reserhub.com\/br\/blog\/a-pesquisa-nps-destaca-a-experiencia-de-compra-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Reserhub BR\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-04T01:58:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-04T01:58:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reserhub.com\/br\/wp-content\/uploads\/sites\/10\/2023\/12\/4-PT-ETN-NPS.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Beatriz Ladr\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beatriz Ladr\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/a-pesquisa-nps-destaca-a-experiencia-de-compra-online\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/a-pesquisa-nps-destaca-a-experiencia-de-compra-online\\\/\"},\"author\":{\"name\":\"Beatriz Ladr\u00f3n\",\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/#\\\/schema\\\/person\\\/baf7ed51538a8c0dbd38e5d145458cba\"},\"headline\":\"A pesquisa NPS destaca a experi\u00eancia de compra online.\",\"datePublished\":\"2023-12-04T01:58:18+00:00\",\"dateModified\":\"2023-12-04T01:58:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/a-pesquisa-nps-destaca-a-experiencia-de-compra-online\\\/\"},\"wordCount\":191,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/a-pesquisa-nps-destaca-a-experiencia-de-compra-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reserhub.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2023\\\/12\\\/4-PT-ETN-NPS.webp\",\"articleSection\":[\"Atualiza\u00e7\u00f5es do produto\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/a-pesquisa-nps-destaca-a-experiencia-de-compra-online\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/a-pesquisa-nps-destaca-a-experiencia-de-compra-online\\\/\",\"url\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/a-pesquisa-nps-destaca-a-experiencia-de-compra-online\\\/\",\"name\":\"A pesquisa NPS destaca a experi\u00eancia de compra online. - 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