{"id":246456,"date":"2024-09-08T21:58:17","date_gmt":"2024-09-08T21:58:17","guid":{"rendered":"https:\/\/reserhub.com\/br\/?p=246456"},"modified":"2024-09-11T23:24:34","modified_gmt":"2024-09-11T23:24:34","slug":"simplificamos-a-experiencia-de-busca-dos-viajantes","status":"publish","type":"post","link":"https:\/\/reserhub.com\/br\/blog\/simplificamos-a-experiencia-de-busca-dos-viajantes\/","title":{"rendered":"Simplificamos a experi\u00eancia de busca e compra dos viajantes"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong><em>Melhoramos a experi\u00eancia de compra de passagens com a inova\u00e7\u00e3o do com\u00e9rcio eletr\u00f4nico, oferecendo resultados personalizados, assentos e pagamentos otimizados.<\/em><br><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O processo de busca e a jornada de compra dos viajantes s\u00e3o fundamentais para maximizar a convers\u00e3o em vendas. Por isso, a equipe de produto da Reservamos SaaS est\u00e1 focada em implementar <a href=\"https:\/\/reserhub.com\/br\/um-ecommerce-que-se-adapta-a-cada-experiencia-de-viagem\/\">melhorias cont\u00ednuas nos eCommerces dos nossos aliados, <\/a>com o objetivo de melhorar a experi\u00eancia de compra e, consequentemente, aumentar as vendas para as empresas rodovi\u00e1rias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos principais focos dessa otimiza\u00e7\u00e3o tem sido apostar na inova\u00e7\u00e3o para eCommerce, baseada em proporcionar uma experi\u00eancia personalizada para cada viajante que compra sua passagem rodovi\u00e1ria online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada atualiza\u00e7\u00e3o se concentra tanto na interface visual (UI) das plataformas de eCommerce quanto na melhoria da experi\u00eancia do usu\u00e1rio (UX). Essas melhorias s\u00e3o projetadas para garantir que os viajantes desfrutem de intera\u00e7\u00f5es fluidas e eficientes nos canais de vendas digitais, o que n\u00e3o apenas enriquece a experi\u00eancia do usu\u00e1rio, mas tamb\u00e9m impulsiona a convers\u00e3o em compras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reservamos SaaS tem trabalhado em atualiza\u00e7\u00f5es voltadas a tornar a busca e compra de passagens online o mais simples e eficiente poss\u00edvel. Por isso, redesenhamos a p\u00e1gina de resultados da plataforma de eCommerce e integramos novos r\u00f3tulos para destacar hor\u00e1rio e pre\u00e7o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Viagens recomendadas, onde a jornada do clienteaprende com cada busca e se personaliza ao longo do tempo.<\/li>\n\n\n\n<li>Viagens populares, baseadas nas buscas de outros usu\u00e1rios.<\/li>\n\n\n\n<li>Viagens mais baratas e mais r\u00e1pidas.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"533\" src=\"https:\/\/reserhub.com\/br\/wp-content\/uploads\/sites\/10\/2023\/12\/PT-Pagina-de-resultados-1024x533.webp\" alt=\"p\u00e1gina de resultados\" class=\"wp-image-247071\" srcset=\"https:\/\/reserhub.com\/br\/wp-content\/uploads\/sites\/10\/2023\/12\/PT-Pagina-de-resultados-980x510.webp 980w, https:\/\/reserhub.com\/br\/wp-content\/uploads\/sites\/10\/2023\/12\/PT-Pagina-de-resultados-480x250.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, habilitamos a sele\u00e7\u00e3o de assentos e disponibilidade diretamente na tela de resultados, onde os usu\u00e1rios podem explorar os assentos dispon\u00edveis em cada hor\u00e1rio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As atualiza\u00e7\u00f5es que implementamos incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marca de verifica\u00e7\u00e3o, <\/strong>para que o usu\u00e1rio saiba quais op\u00e7\u00f5es j\u00e1 revisou.<\/li>\n\n\n\n<li><strong>Op\u00e7\u00f5es personaliz\u00e1veis,<\/strong> para adicionar a viagem de volta com um \u00fanico clique.<\/li>\n\n\n\n<li>Preenchimento autom\u00e1tico<strong> <\/strong>dos dados do passageiro.<\/li>\n\n\n\n<li>M\u00e9todo de pagamento favorito, baseado no comportamento do usu\u00e1rio.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"533\" src=\"https:\/\/reserhub.com\/br\/wp-content\/uploads\/sites\/10\/2023\/12\/PT-Widget-busqueda-1024x533.webp\" alt=\"widget de busca\" class=\"wp-image-247073\" srcset=\"https:\/\/reserhub.com\/br\/wp-content\/uploads\/sites\/10\/2023\/12\/PT-Widget-busqueda-980x510.webp 980w, https:\/\/reserhub.com\/br\/wp-content\/uploads\/sites\/10\/2023\/12\/PT-Widget-busqueda-480x250.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Uma vez realizada a busca pelo viajante, nosso sistema destaca as informa\u00e7\u00f5es mais relevantes para ele, de acordo com seus gostos e prefer\u00eancias, atrav\u00e9s de uma an\u00e1lise realizada com Intelig\u00eancia Artificial. Dessa forma, as novas atualiza\u00e7\u00f5es trazem as seguintes informa\u00e7\u00f5es:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pre\u00e7o e Hor\u00e1rio<\/strong>: a nova p\u00e1gina de resultados exibe o pre\u00e7o e o hor\u00e1rio de forma destacada, facilitando a tomada de decis\u00e3o pelos viajantes.<\/li>\n\n\n\n<li>Viagens Recomendadas: baseadas em buscas anteriores, ou seja, a jornada do cliente aprende e sugere op\u00e7\u00f5es personalizadas.<\/li>\n\n\n\n<li>Sele\u00e7\u00e3o de Assentos nos Resultados: os viajantes podem visualizar e escolher os assentos dispon\u00edveis diretamente na p\u00e1gina de resultados.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Como beneficia os viajantes e as empresas rodovi\u00e1rias?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conhecer o hist\u00f3rico de cada viajante nos permite criar uma experi\u00eancia hiperpersonalizada e \u00fanica, na qual o usu\u00e1rio pode escolher e adquirir sua viagem de forma mais \u00e1gil. Essa capacidade de personaliza\u00e7\u00e3o n\u00e3o s\u00f3 facilita um processo de compra mais fluido e satisfat\u00f3rio, mas tamb\u00e9m otimiza a conex\u00e3o entre o viajante e a oferta da empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para as empresas, essa inova\u00e7\u00e3o, al\u00e9m de melhorar a experi\u00eancia do usu\u00e1rio dentro de suas plataformas de eCommerce, tamb\u00e9m aumenta a convers\u00e3o, ao oferecer uma navega\u00e7\u00e3o mais r\u00e1pida e eficiente. Al\u00e9m disso, contribui para aumentar o ticket m\u00e9dio, apresentando op\u00e7\u00f5es adicionais, como a possibilidade de adquirir a viagem de volta, aprimorando assim a oferta integral para o usu\u00e1rio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por meio de uma arquitetura de dados robusta, as empresas podem compreender melhor seus usu\u00e1rios, o que permite otimizar continuamente a experi\u00eancia de compra em seus eCommerces. Essa estrat\u00e9gia refor\u00e7a a satisfa\u00e7\u00e3o do cliente e posiciona a empresa em um lugar de destaque dentro do competitivo setor de transporte de passageiros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Melhoramos a experi\u00eancia de compra de passagens com a inova\u00e7\u00e3o do com\u00e9rcio eletr\u00f4nico, oferecendo resultados personalizados, assentos e pagamentos otimizados. O processo de busca e a jornada de compra dos viajantes s\u00e3o fundamentais para maximizar a convers\u00e3o em vendas. Por isso, a equipe de produto da Reservamos SaaS est\u00e1 focada em implementar melhorias cont\u00ednuas nos [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":247072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-246456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atualizacoes-do-produto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Simplificamos a experi\u00eancia de busca e compra dos viajantes - Reserhub BR<\/title>\n<meta name=\"description\" content=\"Melhoramos a experi\u00eancia de compra de passagens com a inova\u00e7\u00e3o do com\u00e9rcio eletr\u00f4nico, oferecendo resultados personalizados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reserhub.com\/br\/blog\/simplificamos-a-experiencia-de-busca-dos-viajantes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Simplificamos a experi\u00eancia de busca e compra dos viajantes\" \/>\n<meta property=\"og:description\" content=\"Melhoramos a experi\u00eancia de compra de passagens com a inova\u00e7\u00e3o do com\u00e9rcio eletr\u00f4nico, oferecendo resultados personalizados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reserhub.com\/br\/blog\/simplificamos-a-experiencia-de-busca-dos-viajantes\/\" \/>\n<meta property=\"og:site_name\" content=\"Reserhub BR\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-08T21:58:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-11T23:24:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reserhub.com\/br\/wp-content\/uploads\/sites\/10\/2023\/12\/PT-Search-2.0-Simplificamos-la-experiencia-de-busqueda-y-compra-de-los-viajeros.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Marisol Morelos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marisol Morelos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/simplificamos-a-experiencia-de-busca-dos-viajantes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/simplificamos-a-experiencia-de-busca-dos-viajantes\\\/\"},\"author\":{\"name\":\"Marisol Morelos\",\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/#\\\/schema\\\/person\\\/45f78570fbda53ba3675fb75ef483446\"},\"headline\":\"Simplificamos a experi\u00eancia de busca e compra dos viajantes\",\"datePublished\":\"2024-09-08T21:58:17+00:00\",\"dateModified\":\"2024-09-11T23:24:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/simplificamos-a-experiencia-de-busca-dos-viajantes\\\/\"},\"wordCount\":675,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/simplificamos-a-experiencia-de-busca-dos-viajantes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reserhub.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2023\\\/12\\\/PT-Search-2.0-Simplificamos-la-experiencia-de-busqueda-y-compra-de-los-viajeros.webp\",\"articleSection\":[\"Atualiza\u00e7\u00f5es do produto\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/simplificamos-a-experiencia-de-busca-dos-viajantes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/simplificamos-a-experiencia-de-busca-dos-viajantes\\\/\",\"url\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/simplificamos-a-experiencia-de-busca-dos-viajantes\\\/\",\"name\":\"Simplificamos a experi\u00eancia de busca e compra dos viajantes - 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