{"id":245811,"date":"2023-02-15T17:57:51","date_gmt":"2023-02-15T17:57:51","guid":{"rendered":"https:\/\/reserhub.com\/br\/?p=245811"},"modified":"2023-05-31T18:07:28","modified_gmt":"2023-05-31T18:07:28","slug":"digitalizacao-em-empresas-rodoviarias","status":"publish","type":"post","link":"https:\/\/reserhub.com\/br\/blog\/digitalizacao-em-empresas-rodoviarias\/","title":{"rendered":"Digitaliza\u00e7\u00e3o em empresas rodovi\u00e1rias"},"content":{"rendered":"\n

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Um eCommerce eficiente permite melhorar o posicionamento da marca, construir confian\u00e7a no setor e atrair novos clientes.<\/em><\/h2>\n\n\n\n

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Quando as empresas rodovi\u00e1rias pensam em maneiras de diversificar seus canais de vendas e atingir clientes com diferentes perfis e gera\u00e7\u00f5es, a resposta \u00e9 sempre ir para o digital. Os h\u00e1bitos de compra est\u00e3o mudando e os viajantes digitais procuram marcas com as quais possam se conectar por meio de seus dispositivos.<\/p>\n\n\n\n

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Ter um eCommerce ideal permite que as empresas melhorem o posicionamento da marca, criem confian\u00e7a no setor e atraiam novos clientes. Mas j\u00e1 n\u00e3o basta ter uma p\u00e1gina atraente. Deve ser funcional, seguro e se tornar um dos canais de venda mais importantes, pois a bilheteria digital \u00e9 a maneira mais f\u00e1cil e barata de vender ingressos.<\/p>\n\n\n\n

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Digitaliza\u00e7\u00e3o e gerenciamento de dados<\/strong><\/h3>\n\n\n\n

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Segundo o Statista<\/a>, o Brasil \u00e9 o pa\u00eds da Am\u00e9rica Latina com maior n\u00famero de usu\u00e1rios de Internet, com um total de 165 milh\u00f5es de brasileiros conectados. Enquanto o M\u00e9xico est\u00e1 em segundo lugar na regi\u00e3o, com 96 milh\u00f5es de usu\u00e1rios online. Al\u00e9m disso, o Google analisou os viajantes digitais da Am\u00e9rica Latina em 2022, observando que 93% das pessoas pesquisadas pesquisaram no Google algo relacionado a viagens e 84% viram an\u00fancios sobre esse t\u00f3pico.<\/p>\n\n\n\n

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Diante de um cen\u00e1rio cada vez mais competitivo e com um p\u00fablico mais din\u00e2mico do que nunca, o setor de transporte terrestre, especificamente \u00f4nibus, precisa de uma estrat\u00e9gia digital que permita aos usu\u00e1rios transformar suas informa\u00e7\u00f5es em oportunidades de vendas.<\/p>\n\n\n\n

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\u201cUsar as informa\u00e7\u00f5es obtidas por meio de ferramentas digitais em seu neg\u00f3cio \u00e9 a melhor forma de se destacar porque voc\u00ea tornar\u00e1 a opera\u00e7\u00e3o mais eficiente\u201d, explica Sebasti\u00e1n G\u00f3mez, cofundador da Reservamos e COO da empresa.<\/p>\n\n\n\n

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Os dados coletados desempenha um processo crucial. Deve ser analisado e utilizado para atender e melhorar as necessidades dos viajantes e da empresa. A personaliza\u00e7\u00e3o e fideliza\u00e7\u00e3o do viajante s\u00e3o objetivos fundamentais para gerar uma melhor experi\u00eancia online e rentabilizar a fideliza\u00e7\u00e3o.<\/p>\n\n\n\n

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Rodrigo Cobo, diretor executivo da Talaria Marketing e Reservamos Advisor, considera que as estrat\u00e9gias de marketing baseadas na obten\u00e7\u00e3o e an\u00e1lise dos dados dos viajantes s\u00e3o o que permite uma segmenta\u00e7\u00e3o muito maior e consequentemente mais bem sucedida.<\/p>\n\n\n\n

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Uma empresa 100% offline n\u00e3o \u00e9 mais 100% competitiva<\/strong><\/h3>\n\n\n\n

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Para as novas gera\u00e7\u00f5es, \u00e9 muito importante encontrar seus servi\u00e7os favoritos online, pois esta \u00e9 sua primeira fonte de pesquisa. Por isso, uma empresa que n\u00e3o deu o passo para a digitaliza\u00e7\u00e3o perde a oportunidade de participar do processo decis\u00f3rio. De acordo com Statista, a Am\u00e9rica Latina tem quase 300 milh\u00f5es de usu\u00e1rios de com\u00e9rcio eletr\u00f4nico.<\/p>\n\n\n\n

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\"A capacidade de escolher e comparar entre diferentes marcas e o mapeamento de todas as rotas \u00e9 essencial hoje. Isso oferece muito valor n\u00e3o apenas para os usu\u00e1rios, mas tamb\u00e9m para a concorr\u00eancia saud\u00e1vel entre as empresas rodovi\u00e1rias\", diz Javier Valdez, cofundador da MaaS Latam e Gerente de Comunica\u00e7\u00e3o e Marketing da Endeavor M\u00e9xico.<\/p>\n\n\n\n

<\/p>\n\n\n\n

A transforma\u00e7\u00e3o digital n\u00e3o s\u00f3 ajuda as empresas a serem mais eficientes nos custos. Tamb\u00e9m aumenta as vendas e cria fidelidade na ind\u00fastria do turismo, e \u00e9 crucial para qualquer empresa hoje; Como explica Sebasti\u00e1n G\u00f3mez: \u201cAntes, entrar no mercado digital era um diferencial; agora, \u00e9 um pilar fundamental s\u00f3 para poder competir com o resto\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Um eCommerce eficiente permite melhorar o posicionamento da marca, construir confian\u00e7a no setor e atrair novos clientes. Quando as empresas rodovi\u00e1rias pensam em maneiras de diversificar seus canais de vendas e atingir clientes com diferentes perfis e gera\u00e7\u00f5es, a resposta \u00e9 sempre ir para o digital. Os h\u00e1bitos de compra est\u00e3o mudando e os viajantes […]<\/p>\n","protected":false},"author":4,"featured_media":245812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-245811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"yoast_head":"\nDigitaliza\u00e7\u00e3o em empresas rodovi\u00e1rias - Reserhub BR<\/title>\n<meta name=\"description\" content=\"Um eCommerce eficiente permite melhorar o posicionamento da marca, criar confian\u00e7a no setor e atrair novos viajantes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reserhub.com\/br\/blog\/digitalizacao-em-empresas-rodoviarias\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitaliza\u00e7\u00e3o em empresas rodovi\u00e1rias\" \/>\n<meta property=\"og:description\" content=\"Um eCommerce eficiente permite melhorar o posicionamento da marca, criar confian\u00e7a no setor e atrair novos viajantes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reserhub.com\/br\/blog\/digitalizacao-em-empresas-rodoviarias\/\" \/>\n<meta property=\"og:site_name\" content=\"Reserhub BR\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-15T17:57:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-31T18:07:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reserhub.com\/br\/wp-content\/uploads\/sites\/10\/2023\/05\/Digitization-in-bus-companies.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Beatriz Ladr\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beatriz Ladr\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/digitalizacao-em-empresas-rodoviarias\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/digitalizacao-em-empresas-rodoviarias\\\/\"},\"author\":{\"name\":\"Beatriz Ladr\u00f3n\",\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/#\\\/schema\\\/person\\\/baf7ed51538a8c0dbd38e5d145458cba\"},\"headline\":\"Digitaliza\u00e7\u00e3o em empresas rodovi\u00e1rias\",\"datePublished\":\"2023-02-15T17:57:51+00:00\",\"dateModified\":\"2023-05-31T18:07:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/digitalizacao-em-empresas-rodoviarias\\\/\"},\"wordCount\":594,\"image\":{\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/digitalizacao-em-empresas-rodoviarias\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reserhub.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2023\\\/05\\\/Digitization-in-bus-companies.webp\",\"articleSection\":[\"eCommerce\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/digitalizacao-em-empresas-rodoviarias\\\/\",\"url\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/digitalizacao-em-empresas-rodoviarias\\\/\",\"name\":\"Digitaliza\u00e7\u00e3o em empresas rodovi\u00e1rias - 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