{"id":245808,"date":"2023-02-07T17:47:03","date_gmt":"2023-02-07T17:47:03","guid":{"rendered":"https:\/\/reserhub.com\/br\/?p=245808"},"modified":"2023-09-12T01:41:15","modified_gmt":"2023-09-12T01:41:15","slug":"o-que-e-revenue-management","status":"publish","type":"post","link":"https:\/\/reserhub.com\/br\/blog\/o-que-e-revenue-management\/","title":{"rendered":"O que \u00e9 Revenue Management?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><em>Uma opera\u00e7\u00e3o mais eficiente adaptada ao mercado<\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assentos vazios em um \u00f4nibus s\u00e3o um dos problemas mais recorrentes para muitas empresas de \u00f4nibus. Cada assento que deixa de vender representa uma perda que mostra uma vulnerabilidade nas opera\u00e7\u00f5es de longo prazo. Longe de ser um problema novo no setor de transportes, foi justamente esse que inspirou as companhias a\u00e9reas norte-americanas a buscar uma solu\u00e7\u00e3o no final da d\u00e9cada de 1970. O resultado \u00e9 o que hoje \u00e9 conhecido como Revenue Management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O que \u00e9 Revenue Management?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Revenue Management \u00e9 uma t\u00e9cnica que consiste em obter dados hist\u00f3ricos como hor\u00e1rios, destinos, pre\u00e7os de maior demanda e taxa de ocupa\u00e7\u00e3o. Essas informa\u00e7\u00f5es s\u00e3o analisadas para encontrar tend\u00eancias e implementar estrat\u00e9gias de vendas que maximizem a receita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ou seja, \u00e9 um processo de neg\u00f3cio capaz de gerar previs\u00f5es e propor estrat\u00e9gias e iniciativas de pre\u00e7os em tempo h\u00e1bil, promovendo o crescimento e a lucratividade do seu neg\u00f3cio, a partir do entendimento da empresa, do ambiente, da concorr\u00eancia e dos consumidores, al\u00e9m de ferramentas de an\u00e1lise e cruzamento de dados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proporciona uma vis\u00e3o ampla do neg\u00f3cio, pois envolve diferentes \u00e1reas da organiza\u00e7\u00e3o e consolida informa\u00e7\u00f5es de diversas fontes para gerar propostas e tomar decis\u00f5es. Assim, o Revenue Management substitui os modelos b\u00e1sicos de defini\u00e7\u00e3o de pre\u00e7os de venda, de forma que nem as vendas nem o prest\u00edgio da marca sejam depreciados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Qual \u00e9 o processo de Revenue Management?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A metodologia come\u00e7a com a coleta e armazenamento de dados hist\u00f3ricos de estoque, como pre\u00e7os, demanda, alta temporada e outros fatores constantes na opera\u00e7\u00e3o da linha. A segmenta\u00e7\u00e3o de mercado \u00e9 ent\u00e3o realizada para definir pre\u00e7os e maximizar a receita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Subsequentemente, as previs\u00f5es de demanda, estoque e participa\u00e7\u00e3o de mercado s\u00e3o realizadas para finalmente combinar os dados e tomar decis\u00f5es para definir os pre\u00e7os certos para o cliente certo, no momento certo e pelo canal certo. O processo de Revenue Management \u00e9 c\u00edclico, por isso est\u00e1 em constante retroalimenta\u00e7\u00e3o e atualiza\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/reserhub.com\/br\/pagina-form-brainpros\/?hsCtaTracking=18a1db5e-8107-4aaf-be18-25c45dc9b402%7Cd0aa3622-4c43-47e7-880d-8685e64cd9b5\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"370\" src=\"https:\/\/reserhub.com\/br\/wp-content\/uploads\/sites\/10\/2023\/09\/BrainPROS-Agende-uma-demonstracao.webp\" alt=\"\" class=\"wp-image-246292\" srcset=\"https:\/\/reserhub.com\/br\/wp-content\/uploads\/sites\/10\/2023\/09\/BrainPROS-Agende-uma-demonstracao.webp 980w, https:\/\/reserhub.com\/br\/wp-content\/uploads\/sites\/10\/2023\/09\/BrainPROS-Agende-uma-demonstracao-480x181.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 980px, 100vw\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Uma opera\u00e7\u00e3o mais eficiente adaptada ao mercado Assentos vazios em um \u00f4nibus s\u00e3o um dos problemas mais recorrentes para muitas empresas de \u00f4nibus. Cada assento que deixa de vender representa uma perda que mostra uma vulnerabilidade nas opera\u00e7\u00f5es de longo prazo. Longe de ser um problema novo no setor de transportes, foi justamente esse que [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":245809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-245808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-precificao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O que \u00e9 Revenue Management? - Reserhub BR<\/title>\n<meta name=\"description\" content=\"O Revenue Management consiste na obten\u00e7\u00e3o de dados hist\u00f3ricos como hor\u00e1rios, destinos, precifica\u00e7\u00e3o de maior demanda e taxa de ocupa\u00e7\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reserhub.com\/br\/blog\/o-que-e-revenue-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 Revenue Management?\" \/>\n<meta property=\"og:description\" content=\"O Revenue Management consiste na obten\u00e7\u00e3o de dados hist\u00f3ricos como hor\u00e1rios, destinos, precifica\u00e7\u00e3o de maior demanda e taxa de ocupa\u00e7\u00e3o.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reserhub.com\/br\/blog\/o-que-e-revenue-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Reserhub BR\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-07T17:47:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-12T01:41:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reserhub.com\/br\/wp-content\/uploads\/sites\/10\/2023\/05\/What-is-Revenue-Management.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Beatriz Ladr\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beatriz Ladr\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/o-que-e-revenue-management\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/o-que-e-revenue-management\\\/\"},\"author\":{\"name\":\"Beatriz Ladr\u00f3n\",\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/#\\\/schema\\\/person\\\/baf7ed51538a8c0dbd38e5d145458cba\"},\"headline\":\"O que \u00e9 Revenue Management?\",\"datePublished\":\"2023-02-07T17:47:03+00:00\",\"dateModified\":\"2023-09-12T01:41:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/o-que-e-revenue-management\\\/\"},\"wordCount\":369,\"image\":{\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/o-que-e-revenue-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reserhub.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2023\\\/05\\\/What-is-Revenue-Management.webp\",\"articleSection\":[\"Revenue Management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/o-que-e-revenue-management\\\/\",\"url\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/o-que-e-revenue-management\\\/\",\"name\":\"O que \u00e9 Revenue Management? 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