{"id":245802,"date":"2022-06-08T17:08:10","date_gmt":"2022-06-08T17:08:10","guid":{"rendered":"https:\/\/reserhub.com\/br\/?p=245802"},"modified":"2023-07-04T23:54:54","modified_gmt":"2023-07-04T23:54:54","slug":"design-de-um-ecommerce-em-tempo-recorde","status":"publish","type":"post","link":"https:\/\/reserhub.com\/br\/blog\/design-de-um-ecommerce-em-tempo-recorde\/","title":{"rendered":"Storytime: Design de um eCommerce em tempo recorde"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><em>Desenvolver para um novo aliado, um com\u00e9rcio eletr\u00f4nico inovador com recursos novos em UMA SEMANA.<\/em><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Autor: Jair P\u00e9rez, Lead Product Designer @ReservamosSaaS<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Desde o in\u00edcio, as decis\u00f5es que tomamos em rela\u00e7\u00e3o ao produto foram fundamentadas em m\u00e9tricas e evid\u00eancias, desde a menor mudan\u00e7a at\u00e9 o desenvolvimento de uma nova funcionalidade. Mas, at\u00e9 que ponto chegamos com isso?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Gra\u00e7as ao nosso aprendizado e experi\u00eancia, sab\u00edamos que ter uma variante visual do site seria necess\u00e1rio para que as marcas pudessem se diferenciar, mesmo tendo os servi\u00e7os que oferecemos.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">O DESAFIO<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>Recentemente, tivemos o desafio de projetar e desenvolver para um novo alaido, um eCommerce inovador com recursos novos em UMA SEMANA e s\u00f3 poder\u00edamos tentar uma \u00fanica vez. Uma vez que concordamos com o cronograma com um cliente, fazemos o imposs\u00edvel para cumpri-lo, e 2020 foi um ano bastante complicado.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">O PROCESSO<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>Durante a primeira reuni\u00e3o, surgiu a ideia de ter um produto com uma barra lateral em todo o fluxo. As informa\u00e7\u00f5es da barra lateral mudariam de acordo com a etapa em que o usu\u00e1rio estivesse; a partir deste ponto, come\u00e7amos a pensar em quais mudan\u00e7as poder\u00edamos implementar que n\u00e3o exigissem tanto apoio da \u00e1rea de Front-end.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Ter uma arquitetura organizada e bem estruturada foi ideal para pensar nas poss\u00edveis mudan\u00e7as que poder\u00edamos integrar. Embora tenham surgido algumas ideias, como mudar o estilo visual do produto e brincar um pouco com sombras e bordas dos mesmos componentes, a equipe ainda estava incerta, j\u00e1 que as ideias pareciam um pouco abstratas.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/reserhub.com\/wp-content\/uploads\/2022\/06\/ecommerce-process.png\" alt=\"\" class=\"wp-image-244889\" width=\"667\" height=\"177\"\/><figcaption class=\"wp-element-caption\">Variantes de conceito<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Os processos que utilizamos na \u00e1rea de produto seguiram o foco de serem f\u00e1ceis de manter e, assim, reduzir os tempos de desenvolvimento para alcan\u00e7ar uma estrutura de c\u00f3digo organizada. Dado que esses princ\u00edpios nos ajudaram muito, tamb\u00e9m os transferimos para a parte de design com o \"Atomic Design\" para poder criar interfaces de maneira mais \u00e1gil e ter organiza\u00e7\u00e3o nos projetos.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">DESTACADO<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>Gra\u00e7as ao nosso trabalho em equipe e \u00e0 expertise da equipe, conseguimos criar a proposta do fluxo do produto em um tempo recorde de UM DIA. Este modelo era importante porque de certa forma funcionaria como um mapa para executar as altera\u00e7\u00f5es necess\u00e1rias no n\u00edvel do c\u00f3digo.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Mantivemos a barra lateral durante o fluxo, reduzimos as sombras e adicionamos bordas com um raio reduzido; tamb\u00e9m foi poss\u00edvel projetar um componente diferente para exibir os resultados da viagem e, em geral, mostrar um design mais limpo e amig\u00e1vel.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/reserhub.com\/wp-content\/uploads\/2022\/06\/outstanding-ecommerce.png\" alt=\"\" class=\"wp-image-244894\" width=\"678\" height=\"301\"\/><figcaption class=\"wp-element-caption\">Hor\u00e1rios Cl\u00e1ssicos e Planos<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Uma vez apresentado o modelo para a equipe interna, eles puderam constatar que t\u00ednhamos conseguido uma nova vers\u00e3o do produto realizando essa s\u00e9rie de pequenas mudan\u00e7as. Uma parte do desafio tinha sido superada!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/reserhub.com\/wp-content\/uploads\/2022\/06\/learning-ecommerce.png\" alt=\"\" class=\"wp-image-244896\" width=\"678\" height=\"436\"\/><figcaption class=\"wp-element-caption\">Layout plano responsivo<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">APRENDIZAGEM<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>Tendo uma estrutura de c\u00f3digo s\u00f3lida e contando com certas vari\u00e1veis dentro do mesmo, come\u00e7amos a implementar as mudan\u00e7as necess\u00e1rias para ter essa variante do produto sem afetar o c\u00f3digo da vers\u00e3o normal. Agora, t\u00ednhamos a capacidade de fazer uma mudan\u00e7a de vers\u00e3o, se necess\u00e1rio. Apesar de estarmos sob press\u00e3o devido ao tempo limitado, o trabalho sempre foi executado da maneira mais organizada poss\u00edvel gra\u00e7as \u00e0s diretrizes de estrutura que t\u00ednhamos.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A segunda parte do desafio era um grande mist\u00e9rio, n\u00e3o sab\u00edamos se essa vers\u00e3o do produto teria a taxa de convers\u00e3o de compra que esper\u00e1vamos e a velocidade de carregamento necess\u00e1ria. Como se tratava de v\u00e1rias grandes mudan\u00e7as em conjunto, n\u00e3o havia nenhum hist\u00f3rico sobre qual seria o impacto. Come\u00e7amos com uma convers\u00e3o muito semelhante aos resultados do produto atual e, aos poucos, foi crescendo.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Algum tempo depois, alcan\u00e7amos n\u00fameros recordes de vendas online que a marca teve em seus mais de 60 anos de hist\u00f3ria.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>E voc\u00ea, quer fazer parte de pequenas mudan\u00e7as que se transformam em grandes vendas? Solicite mais informa\u00e7\u00f5es e alcance o potencial de sua marca rodovi\u00e1ria no mundo do eCommerce.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desenvolver para um novo aliado, um com\u00e9rcio eletr\u00f4nico inovador com recursos novos em UMA SEMANA. Autor: Jair P\u00e9rez, Lead Product Designer @ReservamosSaaS Desde o in\u00edcio, as decis\u00f5es que tomamos em rela\u00e7\u00e3o ao produto foram fundamentadas em m\u00e9tricas e evid\u00eancias, desde a menor mudan\u00e7a at\u00e9 o desenvolvimento de uma nova funcionalidade. Mas, at\u00e9 que ponto chegamos [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":245803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-245802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Storytime: Design de um eCommerce em tempo recorde - Reserhub BR<\/title>\n<meta name=\"description\" content=\"As decis\u00f5es que tomamos em nosso design de eCommerce s\u00e3o suportadas por dados e evid\u00eancias, desde a menor altera\u00e7\u00e3o at\u00e9 novas funcionalidades.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reserhub.com\/br\/blog\/design-de-um-ecommerce-em-tempo-recorde\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytime: Design de um eCommerce em tempo recorde\" \/>\n<meta property=\"og:description\" content=\"As decis\u00f5es que tomamos em nosso design de eCommerce s\u00e3o suportadas por dados e evid\u00eancias, desde a menor altera\u00e7\u00e3o at\u00e9 novas funcionalidades.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reserhub.com\/br\/blog\/design-de-um-ecommerce-em-tempo-recorde\/\" \/>\n<meta property=\"og:site_name\" content=\"Reserhub BR\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-08T17:08:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-04T23:54:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reserhub.com\/br\/wp-content\/uploads\/sites\/10\/2023\/05\/Designing-a-bus-line-eCommerce-in-a-record-time.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Reservamos Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reservamos Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/design-de-um-ecommerce-em-tempo-recorde\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/design-de-um-ecommerce-em-tempo-recorde\\\/\"},\"author\":{\"name\":\"Reservamos Team\",\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/#\\\/schema\\\/person\\\/361409856ec550743079ceb4ecd0c8b8\"},\"headline\":\"Storytime: Design de um eCommerce em tempo recorde\",\"datePublished\":\"2022-06-08T17:08:10+00:00\",\"dateModified\":\"2023-07-04T23:54:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/design-de-um-ecommerce-em-tempo-recorde\\\/\"},\"wordCount\":715,\"image\":{\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/design-de-um-ecommerce-em-tempo-recorde\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reserhub.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2023\\\/05\\\/Designing-a-bus-line-eCommerce-in-a-record-time.webp\",\"articleSection\":[\"eCommerce\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/design-de-um-ecommerce-em-tempo-recorde\\\/\",\"url\":\"https:\\\/\\\/reserhub.com\\\/br\\\/blog\\\/design-de-um-ecommerce-em-tempo-recorde\\\/\",\"name\":\"Storytime: Design de um eCommerce em tempo recorde - 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