{"id":245584,"date":"2022-03-28T16:46:24","date_gmt":"2022-03-28T16:46:24","guid":{"rendered":"https:\/\/reserhub.com\/br\/?p=245584"},"modified":"2023-05-31T02:04:46","modified_gmt":"2023-05-31T02:04:46","slug":"build-rent-estrategia-digital","status":"publish","type":"post","link":"https:\/\/reserhub.com\/br\/blog\/build-rent-estrategia-digital\/","title":{"rendered":"Build vs Rent. Qual estrat\u00e9gia \u00e9 mais adequada para a sua empresa?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><em>Tudo se resume a uma pergunta: voc\u00ea possui uma empresa de software ou vende produtos e servi\u00e7os online?<\/em><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Quando se trata de analisar a estrat\u00e9gia digital que voc\u00ea implementaria em sua organiza\u00e7\u00e3o, tudo se resume a uma pergunta: voc\u00ea tem uma empresa de software ou vende produtos e servi\u00e7os online?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Esta pergunta se refere ao fato de que existem principalmente duas estrat\u00e9gias que ajudar\u00e3o a desenvolver sua plataforma online. A primeira \u00e9 Build (Construir), ou seja, criar uma solu\u00e7\u00e3o do zero, utilizando ferramentas de Business Intelligence. A segunda \u00e9 Rent, ou seja, alugar uma plataforma com conte\u00fado pr\u00e9-constru\u00eddo. Voc\u00ea sabe qual \u00e9 o melhor para o seu neg\u00f3cio?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Se a sua empresa deseja executar uma plataforma completamente nova e com um diferenciador chave, ent\u00e3o a op\u00e7\u00e3o \u00e9 contratar uma equipe de desenvolvedores e criar uma \u00e1rea especial dentro da sua empresa para criar um site completamente personalizado e constru\u00ed-lo do zero. No entanto, embora a maioria das organiza\u00e7\u00f5es possa encontrar o or\u00e7amento para desenvolver a primeira vers\u00e3o, o verdadeiro problema \u00e9 a manuten\u00e7\u00e3o, pois em cada vers\u00e3o as mudan\u00e7as afetam a pr\u00f3xima fase e todas as inconsist\u00eancias precisam ser resolvidas. Sua plataforma exigir\u00e1 atualiza\u00e7\u00f5es constantes para mant\u00ea-la atualizada, com o ritmo acelerado da inova\u00e7\u00e3o em tecnologia de com\u00e9rcio eletr\u00f4nico, a vis\u00e3o em mudan\u00e7a da sua empresa e o comportamento do usu\u00e1rio digital. Isso torna a constru\u00e7\u00e3o de sua plataforma um ciclo intermin\u00e1vel de custos e aten\u00e7\u00e3o, que o distrair\u00e3o constantemente de sua miss\u00e3o principal: o produto ou servi\u00e7o que voc\u00ea oferece aos seus clientes.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>N\u00e3o \u00e9 necess\u00e1rio dizer que escolher a estrat\u00e9gia de Build n\u00e3o \u00e9 um investimento inteligente se a sua organiza\u00e7\u00e3o n\u00e3o se dedica completamente ao desenvolvimento de tecnologia.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Por outro lado, em um modelo de Rent, h\u00e1 muitos benef\u00edcios, incluindo um tempo de comercializa\u00e7\u00e3o mais r\u00e1pido, integra\u00e7\u00f5es mais f\u00e1ceis com APIs SaaS abertas, custos iniciais menores e, geralmente, \u00e9 mais f\u00e1cil de configurar para voc\u00ea, reduzindo a carga sobre sua equipe operacional e de tecnologia. As solu\u00e7\u00f5es SaaS transferem a manuten\u00e7\u00e3o para o seu provedor de tecnologia, que tem um conhecimento abrangente do neg\u00f3cio, oferece um valor constantemente melhorado e oferece um modelo de neg\u00f3cios focado em tornar os custos previs\u00edveis, tanto nas fases iniciais quanto nas atualiza\u00e7\u00f5es.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A preocupa\u00e7\u00e3o geral com o SaaS \u00e9 se ele ter\u00e1 todos os recursos ou ser\u00e1 personaliz\u00e1vel o suficiente para atender aos requisitos espec\u00edficos de sua empresa e da ind\u00fastria em que voc\u00ea est\u00e1. Mas com a abertura de plataformas e mais APIs, a flexibilidade da op\u00e7\u00e3o de aluguel cresceu mais e mais. Outra preocupa\u00e7\u00e3o para as empresas \u00e9 o suporte que um provedor de tecnologia pode fornecer em rela\u00e7\u00e3o aos desafios e crescimento da plataforma digital. Nesse sentido, \u00e9 importante considerar as alternativas que o mercado oferece e a experi\u00eancia e suporte que cada uma oferece. Um provedor especializado em seu setor fornecer\u00e1 muitos conhecimentos e vis\u00f5es que sua empresa pode aproveitar para oferecer um servi\u00e7o melhor.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Desenvolver experi\u00eancias verdadeiramente personalizadas atrav\u00e9s de uma plataforma de com\u00e9rcio eletr\u00f4nico SaaS s\u00f3lida e escal\u00e1vel \u00e9 absolutamente poss\u00edvel. Al\u00e9m disso, atrav\u00e9s desse modelo, voc\u00ea pode se dedicar ao que melhor sabe fazer e deixar nas m\u00e3os de especialistas a otimiza\u00e7\u00e3o da sua plataforma digital, sem perder de vista o que mais interessa aos seus clientes.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Na Reservamos SaaS, podemos ajud\u00e1-lo a implementar sua plataforma digital. Entre em contato conosco para saber mais sobre suas op\u00e7\u00f5es.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tudo se resume a uma pergunta: voc\u00ea possui uma empresa de software ou vende produtos e servi\u00e7os online? Quando se trata de analisar a estrat\u00e9gia digital que voc\u00ea implementaria em sua organiza\u00e7\u00e3o, tudo se resume a uma pergunta: voc\u00ea tem uma empresa de software ou vende produtos e servi\u00e7os online? Esta pergunta se refere ao [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":245585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-245584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Build vs Rent. 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